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greenhillcapitalpartners.com

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Investments

18

Portfolio Exits

14

About Greenhill Capital Partners

Greenhill Capital Partners is a middle-market private equity firm with significant investments in the financial services, energy, business services, and telecommunications industries. In December 2009, GCP Capital Partners was formed to take over Greenhill Capital Partners' funds.

Greenhill Capital Partners Headquarter Location

600 Lexington Avenue 31st Floor

New York, New York, 10022,

United States

212-894-0600

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Latest Greenhill Capital Partners News

GCP Capital Partners Invests in XL Marketing

Jul 22, 2021

July 21, 2021 by XL Marketing, a digital and direct marketing company, today announced an investment by private equity firm GCP Capital Partners as well as a debt facility agented by Madison Capital Funding. The $70 million capital raise will be used by XL Marketing to fund continued growth through organic business activities, as well as strategic acquisitions. “The shift to digital and XL’s unique client offerings makes this the ideal time for innovative companies to create value. We believe XL Marketing is uniquely positioned to help its clients capture the full potential of their online marketing efforts,” said Robert Niehaus, Chairman and Founder of GCP Capital Partners, who will also be joining the company’s board of directors. XL Marketing is a digital and direct marketing company that uses its consumer marketing platform to generate high quality customers for leading brands. The platform encompasses all interactive channels including email, search, social media and call center. The company focuses on several sectors including financial services, education, insurance and health & wellness. XL Marketing has more than 200 employees and is headquartered in New York with offices in Washington DC, Tampa, San Francisco and London and Bristol in the UK ( www.xlmarketing.com ). “We are thrilled to bring on such stellar partners to help us take the company to the next level,” said David Steinberg, XL Marketing CEO. “As we continue to execute on our growth plans in the US, UK and other international markets, it was essential to secure the right kind of capital, with the right partners. We now have the balance sheet, strategic partners and assets and capabilities to compete and win in every market where we play.” GCP Capital Partners manages three private equity funds that have invested $1.2 billion in 49 portfolio companies. GCP has monetized 35 of these investments, returning $2.2 billion in proceeds. The funds have made significant investments in the business services, education, energy, financial services, insurance and telecommunications industries. GCP generally makes controlling or influential minority investments of $10 million to $50 million in companies with enterprise values of $20 million to $250 million. GCP Capital Partners was formed as the successor to Greenhill Capital Partners, the merchant banking business of Greenhill & Co., Inc. (NYSE: GHL), which was founded in 2000. With the support of Greenhill & Co., the founders and senior investment professionals of Greenhill Capital Partners founded GCP Capital in December 2009 to manage the existing Greenhill Capital Partners funds and to raise successor funds. The firm is headquartered in New York, NY ( www.greenhillcapitalpartners.com ). After Entry

Greenhill Capital Partners Investments

18 Investments

Greenhill Capital Partners has made 18 investments. Their latest investment was in MobileWalla as part of their Series B - II on May 5, 2018.

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Greenhill Capital Partners Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

5/17/2018

Series B - II

MobileWalla

$12.5M

Yes

3

1/15/2010

Private Equity

Acrisure

$20M

Yes

4/21/2008

Series C

Axiom

$8M

Yes

1

9/25/2007

Private Equity

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$99M

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10

5/21/2007

Unattributed VC

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$99M

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10

Date

5/17/2018

1/15/2010

4/21/2008

9/25/2007

5/21/2007

Round

Series B - II

Private Equity

Series C

Private Equity

Unattributed VC

Company

MobileWalla

Acrisure

Axiom

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Amount

$12.5M

$20M

$8M

$99M

$99M

New?

Yes

Yes

Yes

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Co-Investors

Sources

3

1

10

10

Greenhill Capital Partners Portfolio Exits

14 Portfolio Exits

Greenhill Capital Partners has 14 portfolio exits. Their latest portfolio exit was Axiom on September 05, 2019.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

9/5/2019

Acq - Fin

3

3/19/2019

Corporate Majority

LL Funds

2

3/8/2019

Acquired

MasterCard

6

00/00/0000

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10

00/00/0000

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$991

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10

Date

9/5/2019

3/19/2019

3/8/2019

00/00/0000

00/00/0000

Exit

Acq - Fin

Corporate Majority

Acquired

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Companies

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Valuation

$991

Acquirer

LL Funds

MasterCard

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Sources

3

2

6

10

10

Greenhill Capital Partners Acquisitions

8 Acquisitions

Greenhill Capital Partners acquired 8 companies. Their latest acquisition was Republic Companies Group on December 13, 2006.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

12/13/2006

Acquired

$991

Acquired

11/13/2006

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$991

$99M

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10

9/6/2006

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$991

$99M

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10

3/22/2006

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$991

$99M

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10

11/17/2004

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$991

$99M

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10

Date

12/13/2006

11/13/2006

9/6/2006

3/22/2006

11/17/2004

Investment Stage

Acquired

Companies

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Valuation

$991

$991

$991

$991

$991

Total Funding

$99M

$99M

$99M

$99M

Note

Acquired

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Sources

10

10

10

10

Greenhill Capital Partners Team

2 Team Members

Greenhill Capital Partners has 2 team members, including current Managing Director, Robert V. Deutsch.

Name

Work History

Title

Status

Robert H. Niehaus

Founder

Current

Robert V. Deutsch

Managing Director

Current

Name

Robert H. Niehaus

Robert V. Deutsch

Work History

Title

Founder

Managing Director

Status

Current

Current

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