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Holding Company
greengroup.se

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Investments

1

About Green Group

Green Group is a real estate management company focused on garage-, storage and commercial 3D real estate.

Green Group Headquarter Location

Stockholm, 102 44,

Sweden

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Latest Green Group News

Spring-Green debuts stimulus plan for franchise owners

Jul 22, 2021

Spring-Green debuts stimulus plan for franchise owners Among other things, the company is offering a $25,000 marketing loan. PLAINFIELD, Ill. – Spring-Green Lawn Care has launched a new stimulus plan for owners of existing green industry businesses looking to diversify services. For existing green-industry business owners, the company is waiving the franchisee fee, reducing royalties for the first year and offering a $25,000 marketing loan with a low-interest repayment plan and up to 50% forgiveness if revenue goals are achieved. “In the last decade, we have amassed a collection of success stories of existing green industry owners who have leaned on Spring-Green to help them succeed, said Ted Hofer, CEO. “There are always new issues, whether it is the current labor market, availability of products or the ever-changing needs of technology. Having a dedicated team who is focused on your success and a network of business owners who are facing the same challenges, can be enormously beneficial. We have a proven history of rising to meet the occasion while maintaining a culture that recognizes the importance of your family business.” Recently, Forbes Magazine named Spring-Green one of the Top 10 Best Franchises with an initial investment under $150,000 and Spring-Green ranked 29th on industry publication Lawn & Landscape’s 2021 Top 100. Visit www.spring-green.com/franchise-opportunity/stimulus-plan/ to learn more. MILWAUKEE –Briggs & Stratton announced it has acquired a minority stake in AcceleratedSystems, Inc. (ASI) which develops complete traction and control systems forvehicles and has in-house design capabilities for electric motors, controllersand battery systems. The agreement includes the option for Briggs &Stratton to acquire additional equity in ASI over the next five years. The advancedelectric drive systems that ASI develops complement Briggs & Stratton'sstrategic focus of being power application experts for its customers, whichincludes internal combustion engines, electrified products and technologies andhybrid solutions. READ MORE: "Thisis an important technology investment for Briggs & Stratton as we continueto expand our capabilities as a power application company," said Steve Andrews, Briggs & Stratton's president andCEO. "This acquisition provides meaningful capabilities that willsignificantly accelerate our electrification strategy." Godfrey& Kahn S.C. and Borden Ladner Gervais LLP served as legal counsel to Briggs& Stratton. Stillwater Capital Corporation served as financial advisor andPallett Valo LLP served as legal counsel to ASI. Tony Nasrallah founded Ground Works Land Design 12 years ago using a paper flyer and tracking all sales and data on a legal pad. Approximately five years ago, as business continued to grow, he realized it was time to look at overall company numbers with a finer eye. During his session Efficient Estimating at the Lawn & Landscape Technology Conference, Nasrallah will take you through his process from how he discovered his losses, to getting buy-in for the change and how he plans to dig even deeper into technology to grow his bottom line. Visit www.lltechconference.com to learn more about the conference. Early bird registration ends tomorrow. What will attendees learn from your session? Attendees will walk away from the Efficient Estimating session with a greater confidence in a CRM (Customer Relationship Management) as well as a better understanding of time tracking for all future landscaping projects. Through first-hand experiences, from a business owner who didn’t always use these digital tools, attendees will learn how to identify mistakes without losing money themselves. How will industry professionals benefit from attending a conference like this? Anyone in the landscape and land design industry that has struggled with customer and project organization can benefit from attending the Efficient Estimating seminar. The ideal industry professional who is attending the session works for a small-midsize independently owned company that is beginning to attract more project work and gross a yearly revenue of approximately $1 million. This was us just five short years ago and knowing your numbers as you take the next step in company growth is crucial. As a collective group of hungry and hardworking professionals, it can be difficult to turn down work, but conference attendees can hear why saying no can be so valuable. How has embracing technology helped your company and the industry? Embracing technology has, without a doubt, been the number one driver to Ground Works’ success and profit growth. As a company we’re more organized, efficient and we can communicate better internally and to our customers. As we experienced hypergrowth we quickly realized the days of pen-to-paper were over. We needed a safe and transparent way to collect, store and then analyze our work. Doing this has provided the company with trustworthy data that allows us to review and adjust our game plan when needed. We often refer to the landscaping industry as old-school, but it’s time that we invest in technology to help sharpen our image and creditability, while making our lives easier at the same time. Landscape material marketplace GoMaterials   has released a report detailing the severity of the 2021 plant shortages, aimed at helping the industry map the impact across the U.S. South. Based on proprietary sourcing data from thousands of landscaping jobs, the report includes information on specific sizes, plant species and pricing trends impacted by the shortages. As per the data in the report, plants and trees currently in short supply are selling for on average 20% higher prices compared to last year. Plant shortages in recent years have been exacerbated due to the simultaneous effects of COVID-19, extreme weather events and changing consumer preferences. GoMaterials’ 2021 report explores the role played by the twin effects of the pandemic restrictions as well as the Texas snowstorm. “Most of the wholesale suppliers and landscapers that we work with have been impacted by the shortages, and lack of information on the exact details about sizes, species in short supply and pricing is adding to the confusion. This report is our way of helping our friends and coworkers from the industry” says Marc Elliott, CEO of GoMaterials.“Over 60% of industry partners we spoke to expect the shortages to persist for at least two years. GoMaterials is constantly evaluating the situation by working closely with our nursery partners to build awareness and more efficient supply channels.” The full report by GoMaterials is now available for a free download, HERE . Green Group has added LawnTech, located in north Texas, to its family of brands. Located just north of Dallas, Lawn Tech hasprovided the greater Dallas metro with lawn care services since 1985. The additionof Lawn Tech to the Green Group family will continue to deliver excellence inlawn care to North Texas customers while further expanding Green Group’spresence throughout the southern United States. “I am excited to be adding Lawn Tech to Green Group’s portfolio ofquality lawn care companies," said David Whetsel, founder of Lawn Tech. "They are an employee-centric company that willoffer great opportunities to our employees for continued growth in theindustry. In addition, their commitment to excellence will continue the legacyof Lawn Tech’s 36 years of high-quality service to our customers in the northDallas area.” “We are very excited togrow in Texas,” said Keith Freeman, CEO of Green Group. “Lawn Tech has spentthe greater part of three decades building an outstanding business servingtheir customers. We look forward to carrying on that tradition and expandingfurther into the Texas lawn care market.” Green Group will retain all 10 of the current Lawn Tech employees, with plans to further expand and hire additionalemployees in the coming year. Lawn Tech will continue to operate locally underthe Lawn Tech brand and remain headquartered in Prosper, Texas.

Jul 22, 2021
From the ground up

Green Group Investments

1 Investments

Green Group has made 1 investments. Their latest investment was in Parakey as part of their Series B on January 1, 2021.

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Green Group Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

1/26/2021

Series B

Parakey

$2.41M

Yes

3

Date

1/26/2021

Round

Series B

Company

Parakey

Amount

$2.41M

New?

Yes

Co-Investors

Sources

3

Green Group Team

2 Team Members

Green Group has 2 team members, including current Founder, Owner, Oded Landau.

Name

Work History

Title

Status

Oded Landau

Founder, Owner

Current

Benny Mamon

Owner

Current

Name

Oded Landau

Benny Mamon

Work History

Title

Founder, Owner

Owner

Status

Current

Current

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