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shark.com

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Investments

4

Portfolio Exits

1

Partners & Customers

4

About Greg Norman Company

Greg Norman Company, FKA Great White Shark Enterprises, founded by golfer Greg Norman, is a multi-national private corporation featuring a diverse portfolio of well-established and successful companies.

Greg Norman Company Headquarter Location

2041 Vista Parkway Level 2

West Palm Beach, Florida, 33411,

United States

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Latest Greg Norman Company News

Steven Adams backs NZ startup Spalk as it raises millions

Jul 7, 2021

Steven Adams backs NZ alternative commentary startup Spalk as it raises millions 7 Jul, 2021 05:00 PM 4 minutes to read NBA star turned startup investor Steven Adams. Photo / Getty Images Read More Spalk was founded by recent AucklandUniversity grads Ben Reynolds and Michael Prendergast in 2015. The pair landed a spot in Vodafone NZ's Xone business incubator the following year to develop their "next-generation sports broadcasting" startup - which syncs alternative commentary offered by bloggers and podcasters with live broadcasters. Spalk co-founders Michael Prendergast (left) and Ben Reynolds. Photo / Supplied Often, the service is used by those after multilingual options. Watching a Euro 2020 match that's only offered in English but to want to hear it with a Spanish or Hindi commentary? A Spalk partner could be able to help. Spalk can also be used to access an alternative commentary provided by an athlete or social media influencer. And official broadcasters can use Spalk as part of a cost-saving remote production effort if there are no funds for flying commentators to an event - or even perhaps a local studio. With little interest from local broadcasters, Spalk looked offshore, and it now numbers streaming services DAZN and Sports Flick among its broadcast partners, and its technology is used by sporting bodies including World Rugby, Six Nations Rugby, FIBA (the International Basketball Federation) and FIVB (the International Beach Volleyball Federation. Co-founder Reynolds says Spalk built the world's largest talent marketplace of professional commentators, providing access to pre-vetted freelancers in more than 50 languages across 30 sports. Today, Spalk has a dozen staff across a New York operations office (led by Renolds), a broadcasting hub in London and an Auckland office run by Prendergast. Advertisement How did a small Kiwi startup land Greg Norman as a backer? "We pitched Greg at a Shark Tank-style competition called 'Search for the Next Sports Entrepreneur' that he hosted at the University of Miami in March 2017," Reynolds says. "At the time, we were exploring the US as a prospective market. Following the meeting, Greg led our seed investment round in October 2018." Related articles Quick Read "The CFO of the Greg Norman Company, Michael Filon, has a board seat and they have been integral to our global rollout and monetisation over the past two years." And how Adams join the party? "We met Steven through Greg Norman's family office," Reynolds says. "Greg and his team do a lot of work with other professional athlete family offices - mentoring, co-investing and sharing deal flow. Spalk was a great opportunity for Greg and Steven to support a company from New Zealand that is succeeding internationally." Former golfing world number one, and major winner, Greg Norman is among Spalk backers. Photo / Getty Images The US$3m just raised came mainly from US backers, but Icehouse Ventures also chipped in locally. Formula E driver Mitch Evans also put money into the US$3m round. And so did Stadia Ventures, a US outfit that specialises in sports-related investments. Advertisement Reynolds says Spalk is now starting to hit its marks. Revenue has tripled to US$150,000 per month over the past year, and the startup hit profit for the first time earlier this year. The new funds will go, in part, to hiring five new technical roles for Spalk's NZ office, in Parnell. It will also be used to boost marketing efforts. "We do a small amount of business in New Zealand - for example, later this month we are supporting the Steven Adams Invitational for up and coming high school basketball players in New Zealand to gain exposure to US College Scouts," he says (see last year's event here ). "And we will be supporting with Māori and several Pasifika Languages of commentary on the tournament. "But our primary market is international with Olympic Federations and Global Sports Leagues that require multi-lingual productions - although we are definitely hoping to work with Sky, TVNZ and Spark Sport in the future." Meantime, there's plenty of overseas work to keep Spalk busy. "Using our Virtual Commentary Studio, sports leagues and broadcasters no longer have to fly commentators to the stadium or studio to call games – they can do it from a laptop anywhere in the world," Reynolds says. "We are really proud to have support from Greg, Steven, Mitch and our other investors and are excited to continue leading the industry when it comes to remote commentary production and distribution." Stadia Ventures managing partner Brandon Janosky says: "Remote production and personalisation of live content represent the intersection of two mega-trends in sport and we are excited to support Spalk as they disrupt this multi-billion dollar, legacy industry." Advertisement

Greg Norman Company Investments

4 Investments

Greg Norman Company has made 4 investments. Their latest investment was in Edison Interactive as part of their Debt on November 11, 2018.

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Greg Norman Company Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

11/30/2018

Debt

Edison Interactive

$9.5M

No

1

11/30/2018

Corporate Minority

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$99M

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10

10/2/2018

Seed VC - II

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$99M

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10

5/12/2017

Series C

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$99M

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10

Date

11/30/2018

11/30/2018

10/2/2018

5/12/2017

Round

Debt

Corporate Minority

Seed VC - II

Series C

Company

Edison Interactive

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Amount

$9.5M

$99M

$99M

$99M

New?

No

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Co-Investors

Sources

1

10

10

10

Greg Norman Company Portfolio Exits

1 Portfolio Exit

Greg Norman Company has 1 portfolio exit. Their latest portfolio exit was Protect My Car on September 06, 2018.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

9/6/2018

Acq - Fin

2

Date

9/6/2018

Exit

Acq - Fin

Companies

Valuation

Acquirer

Sources

2

Greg Norman Company Acquisitions

1 Acquisition

Greg Norman Company acquired 1 company. Their latest acquisition was Laser Pegs on February 12, 2016.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

2/12/2016

Acquired

1

Date

2/12/2016

Investment Stage

Companies

Valuation

Total Funding

Note

Acquired

Sources

1

Greg Norman Company Partners & Customers

4 Partners and customers

Greg Norman Company has 4 strategic partners and customers. Greg Norman Company recently partnered with Edison Interactive, and Captivate Network on August 8, 2020.

Date

Type

Business Partner

Country

News Snippet

Sources

8/20/2020

Partner

Edison Interactive, and Captivate Network

United States

Captivate partners with Greg Norman and Edison Interactive

The partnership between Edison Interactive and Shark Experience presented by Verizon Media enables brands to connect with new consumers and further expand their footprint .

1

2/22/2018

Vendor

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10

3/29/2017

Partner

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10

3/21/2017

Partner

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10

Date

8/20/2020

2/22/2018

3/29/2017

3/21/2017

Type

Partner

Vendor

Partner

Partner

Business Partner

Edison Interactive, and Captivate Network

Country

United States

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News Snippet

Captivate partners with Greg Norman and Edison Interactive

The partnership between Edison Interactive and Shark Experience presented by Verizon Media enables brands to connect with new consumers and further expand their footprint .

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Sources

1

10

10

10

Greg Norman Company Team

2 Team Members

Greg Norman Company has 2 team members, including current Chief Executive Officer, Greg Norman.

Name

Work History

Title

Status

Greg Norman

Chief Executive Officer

Current

Michael Filon

Office Depot, AutoNation, ITT, Kodak, and Andersen

Chief Financial Officer

Current

Name

Greg Norman

Michael Filon

Work History

Office Depot, AutoNation, ITT, Kodak, and Andersen

Title

Chief Executive Officer

Chief Financial Officer

Status

Current

Current

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