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Corporation
g-alliance.co.jp

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Investments

9

Portfolio Exits

2

Funds

1

Partners & Customers

1

About Global Alliance

Global Alliance is a semiconductor-related technology and management consulting firm.

Global Alliance Headquarter Location

2-7-1, Yurakucho, Chiyoda-ku

Tokyo, 100-0006,

Japan

03-6860-4805

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Latest Global Alliance News

DoubleVerify Global Insights Report: As Ad Dollars Move to Connected TV, Fraud Schemes Spike 70% Globally

May 16, 2022

Brand safety violations also decreased for the 2nd year in a row May 16, 2022 07:00 AM Eastern Daylight Time NEW YORK--( BUSINESS WIRE )-- DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today released its 2022 Global Insights Report , analyzing media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands in 80 markets. This fifth year anniversary report explores how far the industry has come since 2017. “The good news is that verification is working,” said Mark Zagorski, CEO, DoubleVerify. “DV’s first-ever Global Insights Report, published in 2017, reported display viewable rates at 52% and video viewable rates at 59%. Now, they are near or above 70%. Additionally we saw brand safety violations decrease for the second year in a row, while the number of fraud schemes we were able to protect our clients from increased. Based on our stats, it is clear that verification technology is making the internet stronger, safer and more secure.” The report provides a market-by-market analysis for North America, LATAM, EMEA and APAC across video and display impressions measured year-over-year (YoY) from January-December 2021, including desktop and mobile web, mobile app, and connected TV (CTV). Key takeaways from our analysis this year include: Record Spike in Fraud Schemes, Driven by CTV and Video — The number of fraud schemes uncovered by DV spiked by over 70% year-over-year from 2020 to 2021. This year, an unprecedented number of schemes targeted CTV and video – the most complex and sophisticated of which included OctoBot, SneakyTerra, ViperBot and SmokeScreen. We estimate these schemes alone attempted to steal more than $6-8 million each month from advertisers - and are costing publishers, too. DV estimates show that these CTV schemes alone may have siphoned $140 million from publishers in 2021. Brand Safety Violations Decrease for 2nd Year in a Row — The post-bid brand suitability violation rate continues to fall, and is now 9% lower than last year for an overall rate of 7.1% - meaning advertisers see brand suitability violation rates decrease as their verification strategy matures. DV also saw momentum for a brand safety and suitability floor. In 2019, the Global Alliance for Responsible Media (GARM) and the 4A’s released the brand safety floor and suitability framework. The brand safety floor identifies topics and content that are considered unsafe and never appropriate for monetization. Ninety-three percent of the advertisers DV analyzed leverage at least one brand safety floor category for avoidance, blocking and or monitoring, and 61% use all floor categories. Video Ads See Impressive Growth in Attention, Driven by CTV — Video Completion typically refers to the number of times a video plays to the end, often broken up into quartile metrics to indicate levels of video performance and attention (e.g. 25% Complete, 50% Complete, 75% Complete, 100% Complete). DV has seen moderate, steady improvement in quartile-level completion rates for quartiles 1, 2, and 3 over the last three years. However, Video Completion Rate (VCR) has drastically improved from 62% in 2019, to 67% in 2020, to 71% in 2021. This increase is likely due to increased measurement on CTV, where VCR climbed 3% year-over-year and is now at 95.6%. Pre-bid Verification Boosts Media Quality & Performance — Increased adoption of pre-bid verification is driving declines in post-bid violations (brand safety/suitability, fraud and geo infractions). Pre-bid activation of verification solutions allows advertisers to reduce blocks by evaluating whether a programmatic impression will be brand-suitable, fraud-free, and in geo before the bid takes place. Advertisers deploying pre-bid verification through the media transaction are seeing marked improvement in the quality of their buys, with post-bid violation rates falling 6% year-over-year. Overall, DV advertisers now experience an average of just 10% post-bid violations across all quality measurement criteria. Experience is Driving More Sophisticated Verification Strategies — The number of years a brand has worked with a verification provider typically equates to greater sophistication and understanding of the value of such verification tools, ultimately resulting in lower violation rates, greater campaign quality, and efficiency. DV found that long-standing verification users are most likely to adopt a wider set of verification tools, preventing fraud and brand suitability infractions before an ad is served. These advanced advertisers saw a 9.4% post-bid violation rate in 2021–6% below the global average and 28% below more recent adopters. For North America, specifically, key findings include: Fraud/SIVT (sophisticated invalid traffic) decreased year-over-year, but North America still has the highest fraud rate (1.5%) and is responsible for driving up the global average (5.2%). North America continues to lead the way on brand suitability as violations dropped another 10% year-over-year, capturing how sophisticated brands have become with their policies to balance protection with the ability to scale. Like EMEA, viewable rates in North America seem to be leveling off. Although this indicates that advertisers are transitioning to consider KPIs beyond viewability, the display viewable rate in North America is still just below the 70% threshold recommended by the IAB. “This year’s report finds that media quality is table stakes,” added Zagorski. “No longer is it acceptable to assume that a portion of media dollars will be wasted on fraud, or potentially exposed to brand suitability concerns. Advertisers have demanded quality, understanding that it is a prerequisite to achieving performance.” For the full 2022 Global Insights Report, visit: https://doubleverify.com/2022-global-insights-report About DoubleVerify DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com . Contacts

Global Alliance Investments

9 Investments

Global Alliance has made 9 investments. Their latest investment was in InBay Technologies as part of their Seed on February 2, 2018.

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Global Alliance Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

2/14/2018

Seed

InBay Technologies

$0.79M

Yes

4

3/22/2004

Seed

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$99M

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10

3/5/2004

Series A

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$99M

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0

12/12/2003

Series A

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$99M

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0

7/6/2001

Unattributed VC

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$99M

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0

Date

2/14/2018

3/22/2004

3/5/2004

12/12/2003

7/6/2001

Round

Seed

Seed

Series A

Series A

Unattributed VC

Company

InBay Technologies

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Amount

$0.79M

$99M

$99M

$99M

$99M

New?

Yes

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Co-Investors

Sources

4

10

0

0

0

Global Alliance Portfolio Exits

2 Portfolio Exits

Global Alliance has 2 portfolio exits. Their latest portfolio exit was Protego Networks on April 18, 2005.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

4/18/2005

Acquired

$99M

7/22/2003

Acquired

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$99M

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0

Date

4/18/2005

7/22/2003

Exit

Acquired

Acquired

Companies

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Valuation

$99M

$99M

Acquirer

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Sources

0

Global Alliance Fund History

1 Fund History

Global Alliance has 1 fund, including H&Q/GAI Incubation Fund.

Closing Date

Fund

Fund Type

Status

Amount

Sources

4/1/2000

H&Q/GAI Incubation Fund

Early-Stage Venture Capital

Closed

$35M

1

Closing Date

4/1/2000

Fund

H&Q/GAI Incubation Fund

Fund Type

Early-Stage Venture Capital

Status

Closed

Amount

$35M

Sources

1

Global Alliance Partners & Customers

1 Partners and customers

Global Alliance has 1 strategic partners and customers. Global Alliance recently partnered with SolveBio on June 6, 2014.

Date

Type

Business Partner

Country

News Snippet

Sources

6/10/2014

Partner

United States

Small biotech startup joins Google in genome alliance

According to SolveBio and the Global Alliance , the work of solving that inherent enigma can best be done through collaboration .

1

Date

6/10/2014

Type

Partner

Business Partner

Country

United States

News Snippet

Small biotech startup joins Google in genome alliance

According to SolveBio and the Global Alliance , the work of solving that inherent enigma can best be done through collaboration .

Sources

1

Global Alliance Team

4 Team Members

Global Alliance has 4 team members, including current Chief Executive Officer, Michael Reiss Filski.

Name

Work History

Title

Status

Michael Reiss Filski

Chief Executive Officer

Current

Masaharu Shinya

H&Q Asia Pacific

Chief Executive Officer, President

Current

Robert Lewis

Founder

Former

Yoshiaki Fukuura

Managing Director

Former

Name

Michael Reiss Filski

Masaharu Shinya

Robert Lewis

Yoshiaki Fukuura

Work History

H&Q Asia Pacific

Title

Chief Executive Officer

Chief Executive Officer, President

Founder

Managing Director

Status

Current

Current

Former

Former

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