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Venture Capital
FINANCIAL | Investment Firms & Funds
genesiaventures.com

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Investments

100

Funds

3

About Genesia Ventures

Genesia Ventures is a seed / early stage investment firm that supports entrepreneurs solving big problems.

Genesia Ventures Headquarter Location

6F Spline Aoyama Tokyu Building 3-1-3, Minami-aoyama, Minato-ku

Tokyo, 107-0062,

Japan

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Genesia Ventures Rank

Latest Genesia Ventures News

Fundiin raised US $1.8 M seed round funding

Sep 14, 2021

Fundiin, a Vietnamese buy-now, pay-later (BNPL) business, said that it has raised US $1.8 million in an oversubscribed seed round. A number of new and current investors participated in the round, including Genesia Ventures and JAFCO Asia from Japan, Trihill Capital and 1982 Ventures from Singapore, and Zone Startups Ventures from Vietnam. Fundiin’s newest fundraising was also sponsored by certain former executives of global BNPL behemoth Affirm (Xffirmers). Fundiin plans to use the funds to grow its operations, improve its executive team, and go through with its Series A round, according to a news release. Fundiin began as a digital payment solution provider in 2018, with CEO Cuong Anh Nguyen and CTO Nam Hoang Vo targeting Vietnam’s 97 million people and increasing middle-class consumers. Later in mid-2020, the firm began offering a free BNPL option to customers at the point of sale. Customers can pay in installments with or without interest while paying providers the total cost upfront using this technique. “Lending products have earned a bad reputation as money-draining traps that leave consumers stuck in a cycle of debt,” Fundiin CEO and co-founder Cuong Anh Nguyen, stated. “Vietnamese consumers are in urgent need of products like Fundiin that work for them and protect their interest.” Fundiin claims to have worked with over 100 merchants, including well-known brands like Lug, Vua Nem, Mat Viet, and Giant International. Without using a credit card or an application, it claims to have increased retailer sales by 30%. Fundiin also partnered with Sapo, a Vietnamese B2B e-commerce business, in July to offer the BNPL payment option to Sapo’s 100,000 merchant clients at checkout. Because it is “faster, simpler, and free for customers,” BNPL is gaining traction amid other payment alternatives such as credit cards, installment loans, and mobile wallet lending products. This approach has long been popular across the world, but it has only recently gained traction in Southeast Asia, with success stories such as PayLater in Indonesia and Atome and Hoolah in Hong Kong, Singapore, and Malaysia. In the midst of the epidemic, the approach is poised for a boom, as it may help customers make the transition to online purchasing. According to JP Morgan, Vietnam’s e-commerce is expected to grow 19% each year through 2021, encouraging foreign investors to invest in the BNPL industry. FinAccel, the parent company of Indonesia’s BNPL behemoth Kredivo, launched a joint venture with local investment firm Phoenix Holdings last month, signaling its ambition to enter the Vietnamese market. SHARE

Genesia Ventures Investments

100 Investments

Genesia Ventures has made 100 investments. Their latest investment was in Fundiin as part of their Seed VC - II on September 9, 2021.

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Genesia Ventures Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

9/13/2021

Seed VC - II

Fundiin

$1.8M

Yes

1982 Ventures, JAFCO Asia, Pham Le Nhat Quang, Trihill Capital, Xffirmers, and Zone Startups Ventures

2

9/9/2021

Angel - II

Teatis

$0.7M

Yes

Ryo Ishizuka, Takuya Noguchi, and Undisclosed Angel Investors

2

8/30/2021

Seed VC - II

Vietcetera

$2.7M

No

East Ventures, Go-Ventures, Hustle Fund, North Base Media, Summit Media, and Z Venture Capital

7

8/11/2021

Seed VC - II

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$99M

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10

8/2/2021

Seed VC

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$99M

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10

Date

9/13/2021

9/9/2021

8/30/2021

8/11/2021

8/2/2021

Round

Seed VC - II

Angel - II

Seed VC - II

Seed VC - II

Seed VC

Company

Fundiin

Teatis

Vietcetera

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Amount

$1.8M

$0.7M

$2.7M

$99M

$99M

New?

Yes

Yes

No

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Co-Investors

1982 Ventures, JAFCO Asia, Pham Le Nhat Quang, Trihill Capital, Xffirmers, and Zone Startups Ventures

Ryo Ishizuka, Takuya Noguchi, and Undisclosed Angel Investors

East Ventures, Go-Ventures, Hustle Fund, North Base Media, Summit Media, and Z Venture Capital

Sources

2

2

7

10

10

Genesia Ventures Fund History

3 Fund Histories

Genesia Ventures has 3 funds, including Genesia Ventures II.

Closing Date

Fund

Fund Type

Status

Amount

Sources

10/26/2020

Genesia Ventures II

$75M

1

1/10/2019

Genesia Venture Fund II

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$99M

10

12/18/2017

Genesia Venture Fund I

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$99M

10

Closing Date

10/26/2020

1/10/2019

12/18/2017

Fund

Genesia Ventures II

Genesia Venture Fund II

Genesia Venture Fund I

Fund Type

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Status

Amount

$75M

$99M

$99M

Sources

1

10

10

Genesia Ventures Team

2 Team Members

Genesia Ventures has 2 team members, including current Chief Executive Officer, Soichi Tajima.

Name

Work History

Title

Status

Soichi Tajima

Chief Executive Officer

Current

Takahiro Suzuki

General Partner

Current

Name

Soichi Tajima

Takahiro Suzuki

Work History

Title

Chief Executive Officer

General Partner

Status

Current

Current

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