May 28, 2023

May 28, 2023 By Pedro Durães on May 24, 2023 Cláudia Dias, a professional who worked at Beta-i and Tangível, is the most recent hire at Fullsix, the agency where she now takes the lead in the areas of service design and UX research. NOS, Ageas, EDP, Joaquim Chaves Saúde or Portobay are some of the clients that the agency works with in these areas. “Fulsix has more and more projects and clients where we work on these aspects”, says the agency, which is part of this contract, noting that, in this sense, “the reinforcement of these areas is strategic and very important for the agency”. “Working CX in an integrated and holistic way implies having strategy teams trained in various dimensions and disciplines. The sophistication and demands of the market require multidisciplinary approaches and the use of multiple research, diagnosis, analysis, intervention and strategic validation methodologies. Innovation, service design and UX research are, from this point of view, fundamental methodologies and offers”, says Filipe Moreira, strategy director at Fullsix. Cláudia Dias also adds that “service design and UX research allow us to add value to the voice of the consumer. They actively bring you into the design process and allow you to create fluid and natural experiences in often complex systems. It is these experiences that build solid relationships with brands”, argues the new person responsible for these areas. With a decade of experience, before joining Fullsix, Cláudia Dias was at Tangível, where she was a senior UX researcher, having previously worked at Beta-i as a project manager.