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Corporation
MOBILE & TELECOMMUNICATIONS
freeman.com

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Partners & Customers

8

About Freeman

Freeman is a provider of integrated services for face-to-face marketing events, including expositions, conventions, corporate events and exhibits. The company helps its clients design, plan, and deliver immersive experiences. Through comprehensive solutions including strategy, creative, logistics, digital solutions, and event technology, Freeman helps increase engagement and drive business results.

Freeman Headquarter Location

P.O. Box 660613

Dallas, Texas, 75266,

United States

214-445-1000

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Freeman Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
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Freeman Rank

Latest Freeman News

'For Them' is a new queer wellness brand that 'codesigns' products with buyers to make them more inclusive

Jan 18, 2022

Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy . Founding a queer wellness company wasn't always Chloe Freeman's plan. But when Freeman, a nonbinary actor, began wearing binders — garments meant to flatten the appearance of a person's chest in alignment with their gender identity — they couldn't find one that provided the compression they needed without restricting their breathing or movement. They were far from alone in their binding experience. Chloe Freeman. Courtesy of Chloe Freeman "Every person I spoke to in the community, from a binder perspective, had an issue," Freeman said. "There wasn't one person that I spoke to that said, 'It's perfect. I love it.'" Since so many transgender and nonbinary folks couldn't find binders that met their diverse needs, Freeman decided they would put a new one on the market. Freeman's company, For Them , launched in November with two products that hundreds of trans folks helped plan and design: the binder and a lubricant infused with cannabinol (CBD). The products are designed directly in response to input Freeman received from the queer community online. Freeman knew what they wanted in a binder, but they wanted to hear from others about what they needed, too. "I'm just one person," Freeman said. "I have one set of experiences. I just felt like I needed help." For Them's "The Binder." For Them Through Facebook groups, Reddit threads, phone calls, and more, Freeman sought opinions on what products to create. Then, they asked for input on every iteration of the products. They call this a "codesigning" process —  one that bridges the gap between business and customer in creating products guided by the community. Many commercial products the queer community relies on to express their identities are created by companies that aren't LGBTQIA-led. A 2017 study found that 97% of people who used binders reported at least one negative physical side effect, most commonly back pain, overheating, chest pain, and shortness of breath. Serious side effects like scarring and rib fractures can also occur, and a binder that doesn't fit well makes that much more likely. Binding can ease gender dysphoria and improve folks' mental health and life satisfaction, but many people who bind say they don't feel like the garments were optimally designed for their bodies — as evidenced by the painful side effects that can limit their ability to wear binders over time. For Them's "The Binder." For Them In contrast, For Them seeks to offer a radical shift from the world of products made for a community by corporations whose leaders don't share the experiences of that community. Freeman knows where most binders fail because they've personally worn binders, too. "The feedback that we're getting is just so overwhelming," Freeman said. "I'm just so glad that [they're] feeling like I'm feeling." For Them's binder consists of four compression panels, creating a breathable, flexible product that still compresses the chest, according to the brand. It's also reversible, so the wearer can choose from two necklines depending on the look they want. Freeman said that For Them — and more than 500 of its customers — tested dozens of materials before deciding which fabrics to use in the final product. The binder is locally sourced and sewn in New York City by a women-run business. It's mailed in sustainable packaging, and it comes in "every size," Freeman told Insider. They said rather than the traditional labeling nomenclature of small, medium, and large, the binder is sized by chest measurements. For Them's "The Fluid Serum." For Them Comfortable, gender-affirming garments like binders allow trans folks to safely present as themselves — and that, Freeman said, is a fundamental part of wellness. So is enjoying intimacy in the way that feels best. That's where For Them's other product, a lubricant made with CBD and coconut oils, comes in. It's called Fluid Serum, a nod to queer concepts of gender and sexuality as "fluid." "Queer and gender-expansive folks have sex in a multitude of ways," Freeman said. "We know that sex can be sex, and not include anything related to genitalia, so we wanted to build a product that spoke to the expansive nature of our community." For Them's online community asked for a product that would enhance sexual experiences without having a list of ingredients they didn't recognize. CBD oil enhances the sensation, while coconut oil makes it comfortable to use anywhere on the body, according to the brand. For Them's "The Binder." For Them Conversations about what products the community needed happened largely online, Freeman said. Just before launching For Them, they created a server on the platform Discord . Hundreds of LGBTQIA+ users gather daily via Discord to discuss everything from For Them's products to members' questions about gender-affirming surgeries. In fact, Freeman recently organized a question-and-answer session with a nonbinary doctor via Discord after members discussed issues accessing trans-informed medical care. The server became much more than a hub for feedback on For Them's products; it morphed into a much-needed digital sanctuary that supports LGBTQIA+ folks of all ages, genders, races, and locations. Importantly, it provides a space where members' experiences will be used to inform the creation of future products — products that Freeman hopes will help queer people live their most authentic lives. "Our community is everything," Freeman said. "As for me, I'm just one person in this community, and we have a beautifully diverse community, and that's what I think is so wonderful about it. The masses will tell us where to go. That is our roadmap. That is our source of truth." Sign up for notifications from Insider! Stay up to date with what you want to know. Subscribe to push notifications

Freeman Acquisitions

12 Acquisitions

Freeman acquired 12 companies. Their latest acquisition was Convention Data Services on October 02, 2019.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

10/2/2019

$99M

Acquired

1

12/12/2018

$99M

Acquired

1

4/17/2018

$99M

Acquired

1

11/9/2017

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$99M

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10

7/18/2017

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$99M

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10

Date

10/2/2019

12/12/2018

4/17/2018

11/9/2017

7/18/2017

Investment Stage

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Total Funding

Note

Acquired

Acquired

Acquired

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Sources

1

1

1

10

10

Freeman Partners & Customers

8 Partners and customers

Freeman has 8 strategic partners and customers. Freeman recently partnered with Epistemix on August 8, 2021.

Date

Type

Business Partner

Country

News Snippet

Sources

8/24/2021

Partner

Epistemix

United States

AMID UNCERTAINTY OF THE DELTA VARIANT, RESEARCH BY FREEMAN AND EPISTEMIX SHOWS ATTENDING IN-PERSON BUSINESS EVENTS SAFER THAN DAILY ACTIVITIES LIKE GOING TO THE GROCERY STORE

The findings are the result of a research partnership between Freeman , a global leader in events , and Epistemix , a computational modeling software company that develops simulations to fight disease and inform public health policy .

1

7/31/2018

Partner

TimePlay

Canada

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10

7/4/2017

Partner

Feathr

United States

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10

12/1/2015

Partner

DoubleDutch

United States

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10

4/18/2013

Partner

United Business Media

United Kingdom

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10

Date

8/24/2021

7/31/2018

7/4/2017

12/1/2015

4/18/2013

Type

Partner

Partner

Partner

Partner

Partner

Business Partner

Epistemix

TimePlay

Feathr

DoubleDutch

United Business Media

Country

United States

Canada

United States

United States

United Kingdom

News Snippet

AMID UNCERTAINTY OF THE DELTA VARIANT, RESEARCH BY FREEMAN AND EPISTEMIX SHOWS ATTENDING IN-PERSON BUSINESS EVENTS SAFER THAN DAILY ACTIVITIES LIKE GOING TO THE GROCERY STORE

The findings are the result of a research partnership between Freeman , a global leader in events , and Epistemix , a computational modeling software company that develops simulations to fight disease and inform public health policy .

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Sources

1

10

10

10

10

Freeman Team

4 Team Members

Freeman has 4 team members, including former Chief Administrative Officer, Ellis Moseley.

Name

Work History

Title

Status

Ellis Moseley

Chief Administrative Officer

Former

Martha L May

Executive Vice President

Former

Tony Lorenz

Senior Vice President

Former

Darren Temple

Senior Vice President

Former

Name

Ellis Moseley

Martha L May

Tony Lorenz

Darren Temple

Work History

Title

Chief Administrative Officer

Executive Vice President

Senior Vice President

Senior Vice President

Status

Former

Former

Former

Former

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