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About ForwardPMX

ForwardPMX is the combination of marketing firms PMX Agency and Forward3D.

ForwardPMX Headquarter Location

United Kingdom

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Expert Collections containing ForwardPMX

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

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Conference Exhibitors

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Latest ForwardPMX News

Going Big On Media With Stagwell CEO Mark Penn

Sep 21, 2021

Now that the drama has died down around the merger process between The Stagwell Group and MDC Partners – the two finally became one in August – Stagwell, as the new entity is being called, has its eye on cracking into media. The Stagwell Media Network was born in August as the combination of eight agencies in the group, including Media Kitchen, GALE, Grason, Assembly and ForwardPMX (the latter two of which were combined into a single agency in mid-September). Together, the media agencies in Stagwell’s network manage nearly $5 billion in spend, says CEO Mark Penn on this week's episode. Media was “one area where we really needed to put things together,” Penn says, noting that the individual agency brands are still pitching their own business. “But together, we can go out and win some very significant media contracts,” he says. “Because of our combination of creative and data … some accounts that might have gone to a creative-only agency want much closer synchronization with media and targeting.” Which is a little ironic, considering all the effort that the marketing procurement folks have put into scouring the supply chain. “What procurement spent a decade separating,” Penn says, “many clients are looking to put back together again.” Also in this episode: What the name “Stagwell” refers to (it’s not a person); cross-agency collaboration; what it means to be a “challenger holding company” and what the heck it even means to be a holding company at all anymore. Plus: Penn’s secret love of esoteric cartography and its unlikely connection to marketing. Enjoying this content? Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!

ForwardPMX Acquisitions

4 Acquisitions

ForwardPMX acquired 4 companies. Their latest acquisition was Headliner Labs on March 04, 2020.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

3/4/2020

Unattributed VC

Acquired

1

12/18/2019

Unattributed

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$99M

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10

1/15/2019

Acquired

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$99M

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10

1/15/2019

Acq - Fin

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$99M

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10

Date

3/4/2020

12/18/2019

1/15/2019

1/15/2019

Investment Stage

Unattributed VC

Unattributed

Acquired

Acq - Fin

Companies

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Valuation

Total Funding

$99M

$99M

$99M

Note

Acquired

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Sources

1

10

10

10

ForwardPMX Partners & Customers

1 Partners and customers

ForwardPMX has 1 strategic partners and customers. ForwardPMX recently partnered with Mulberry on July 7, 2020.

Date

Type

Business Partner

Country

News Snippet

Sources

7/22/2020

Client

Mulberry

United Kingdom

Mulberry Appoints ForwardPMX to Lead its Performance Marketing in China - ForwardPMX

The brand has made substantial headway in their international strategy and ForwardPMX will work in partnership with Mulberry to spearhead brand awareness and channel growth through full-funnel activity and scaling their business effectively through crucial local platforms .

4

Date

7/22/2020

Type

Client

Business Partner

Mulberry

Country

United Kingdom

News Snippet

Mulberry Appoints ForwardPMX to Lead its Performance Marketing in China - ForwardPMX

The brand has made substantial headway in their international strategy and ForwardPMX will work in partnership with Mulberry to spearhead brand awareness and channel growth through full-funnel activity and scaling their business effectively through crucial local platforms .

Sources

4

ForwardPMX Team

1 Team Member

ForwardPMX has 1 team member, including former Senior Vice President, Diana DiGuido.

Name

Work History

Title

Status

Diana DiGuido

PMX Agency, PM Digital, Zeta Global, and Epsilon

Senior Vice President

Former

Name

Diana DiGuido

Work History

PMX Agency, PM Digital, Zeta Global, and Epsilon

Title

Senior Vice President

Status

Former

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