“We rang in the digital age at Adidas,” Runtastic founder Florian Gschwandtner
Aug 24, 2022
How Runtastic came out flying without investors. Florian Gschwandtner is one of the most prominent founders and entrepreneurs in Austria. In 2009, he launched what would become one of the world’s most heavily used sports apps–Runtastic. In 2015, he landed a massive EUR 220m exit when Adidas came calling. He recently sat down with Philipp Westermeyer, Founder of OMR (Online Marketing Rockstars), for the OMR Podcast, to discuss why he decided to sell Runtastic to the German sports apparel brand, which levers Runtastic employed to generate 160,000 organic downloads in a single day and how it came to be that an Austrian farmer’s son became Austria’s most famous founder. Philipp made the trek to Vienna for a live podcast recording in front of a live
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