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Venture Capital
FINANCE | Investment Firms & Funds
firstmarkcap.com

Investments

394

Portfolio Exits

55

Funds

17

Partners & Customers

1

Service Providers

2

About FirstMark Capital

FirstMark is an early-stage venture capital firm based in New York City. The firm partners with exceptional entrepreneurs across sectors, including enterprise and consumer investments broadly. FirstMark, which has backed companies like Pinterest, Shopify, DraftKings, Riot Games, and Airbnb, also puts significant effort into building public and private networks. These networks, ranging from public communities like Data-Driven NYC to private CXO communities called Guilds, enable the firm to provide value-add services for its portfolio.

Headquarters Location

100 5th Avenue Third Floor

New York, New York, 10011,

United States

212-792-2229

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Expert Collections containing FirstMark Capital

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Find FirstMark Capital in 5 Expert Collections, including Direct-To-Consumer Brands (Non-Food).

D

Direct-To-Consumer Brands (Non-Food)

37 items

Startups selling their own branded products directly to consumers via online/mobile channels, rather than relying on department stores or big online marketplaces.

B

Banking

44 items

Based on CB Insights Research Brief: https://www.cbinsights.com/blog/industry-market-map-landscape/#retail banking

U

Unicorns- Billion Dollar Startups

115 items

F

Fitness Tech

227 items

We define fitness tech as companies leveraging software and technology to augment approaches to developing or maintaining physical fitness. Companies in this category develop tools and services including workout apps, wearables, and connected fitness equipment.

E

Education Technology (Edtech)

58 items

Research containing FirstMark Capital

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned FirstMark Capital in 2 CB Insights research briefs, most recently on Dec 9, 2021.

Latest FirstMark Capital News

Sastrify, the Next Generation Platform For Buying and Managing SaaS Subscriptions, Raises $32 Million Series B

May 25, 2023

VCPro Database 2023 26th Edition — a downloadable and searchable venture capital database with 6,900+ venture capital and private equity firms worldwide. The most reliable, up-to-date and affordable venture capital directory of its kind. VCPro Database is available in both Windows and macOS versions. It has been published since 1998. Sastrify, the Next Generation Platform For Buying and Managing SaaS Subscriptions, Raises $32 Million Series B COLOGNE, Germany and NEW YORK, May 24, 2023-- Sastrify, the next generation platform for buying and managing SaaS subscriptions, today announced it has raised a $32 million Series B financing round led by Endeit Capital, with participation from Simon Capital and previous investors HV Capital, FirstMark Capital, and TriplePoint Capital. The company will use the additional funds to scale the global team focused on the United States and Europe and further accelerate product development to support mid-market and enterprise customers. Sastrify has been a strong force in Europe since first launching in mid-2020, growing more than 400% in the past year fueled by a focus on clear return on investment for its customers. SaaS sprawl continues to pose a significant risk to companies worldwide. According to industry research, more than $200 billion and 3.9 billion working hours will be wasted on software buying in 2023, while one in five companies will have experienced a cyber event related to shadow IT. According to Sastrify data, the typical company overspends by more than thirty percent on their SaaS costs and wastes more than 400 hours per year on managing their SaaS contracts. The Sastrify platform allows users to centralize, visualize, and automate their entire SaaS procurement journey. Sastrify powers SaaS procurement for fast-growing companies like sennder, OnRunning, Babbel, and Pleo and is positioned to continue to expand its services in the US, already serving US customers such as Capchase, a non-dilutive financing provider to SaaS companies. The fundraising coincides with Sastrify's expansion of its core product offerings to provide automated Usage Analytics as well as the launch of the Sastrify Marketplace, which includes flexible payment and financing options. Sastrify and Capchase also recently announced a partnership to provide flexible financing for SaaS licenses. With the launch of Sastrify's exclusive pre-negotiated commercial offerings via their Marketplace, teams can find and evaluate tools, streamline their procurement processes, optimize their SaaS stacks, and make insights-driven decisions. With Sastrify's expanded Usage Analytics, companies benefit from having full transparency into their SaaS stack—visibility which in turn allows them to eliminate unnecessary or bad-fit tools and discover better alternatives. "We've built a platform that enables procurement, finance, and IT teams to fully optimize all aspects of their software procurement," said Sastrify CEO and co-founder Sven Lackinger. "Our hundreds of customers around the world have validated our platform as the comprehensive SaaS procurement solution. We're positioned to grow our team, and continue to work with companies to focus and accelerate their efforts to reduce their risk, save hours per week, and save up to seven figures on their SaaS costs." "As a result of the rise of SaaS Solutions, accelerated Digital Transformation due to Covid and the current global economic climate, scalable SaaS management has become table stakes for running a successful company. We believe Sastrify's platform is very well positioned to capitalize on this trend," said Philipp Schroeder, partner at Endeit Capital," said Philipp Schroeder, partner at Endeit Capital. "FirstMark invests in companies like Airbnb, Pinterest, and Shopify that can transform massive markets with technology. Sastrify's accelerated growth and compelling product/market fit with global customers has cemented our belief in the company's position to be the #1 global SaaS procurement solution," said Adam Nelson, Managing Director, FirstMark. For more information, visit Sastrify.com About Sastrify Sastrify is a digital procurement platform for Software-as-a-Service (SaaS) products. Founded in 2020 by serial entrepreneurs Maximilian Messing and Sven Lackinger, Sastrify helps companies get the best deals when buying and renewing SaaS subscriptions. The Sastrify platform enables procurement, tech, and finance teams to work together seamlessly, benefitting from best in class buying processes, partnerships with leading SaaS vendors, and an ever-growing database of price benchmarks. Backed by Endeit, FirstMark, and HV Capital, Sastrify supports hundreds of clients globally, including OnRunning, Pleo, and Capchase.

FirstMark Capital Investments

394 Investments

FirstMark Capital has made 394 investments. Their latest investment was in Sastrify as part of their Series B on May 5, 2023.

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FirstMark Capital Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

5/24/2023

Series B

Sastrify

$32M

No

11

5/17/2023

Series A - II

CognitOps

$3.09M

No

1

5/15/2023

Series A

Unlimited Funds

$8.02M

Yes

5

3/21/2023

Series F

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$99M

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10

2/28/2023

Series B

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$99M

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10

Date

5/24/2023

5/17/2023

5/15/2023

3/21/2023

2/28/2023

Round

Series B

Series A - II

Series A

Series F

Series B

Company

Sastrify

CognitOps

Unlimited Funds

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Amount

$32M

$3.09M

$8.02M

$99M

$99M

New?

No

No

Yes

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Co-Investors

Sources

11

1

5

10

10

FirstMark Capital Portfolio Exits

55 Portfolio Exits

FirstMark Capital has 55 portfolio exits. Their latest portfolio exit was Tubular Labs on March 02, 2023.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

3/2/2023

Acquired

$99M

1

1/6/2023

Acquired

$99M

7

9/7/2022

Acquired

$99M

1

6/29/2022

Acquired

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$99M

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10

6/7/2022

Acquired

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$99M

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10

Date

3/2/2023

1/6/2023

9/7/2022

6/29/2022

6/7/2022

Exit

Acquired

Acquired

Acquired

Acquired

Acquired

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Acquirer

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Sources

1

7

1

10

10

FirstMark Capital Fund History

17 Fund Histories

FirstMark Capital has 17 funds, including FirstMark Capital V.

Closing Date

Fund

Fund Type

Status

Amount

Sources

6/16/2020

FirstMark Capital V

Early-Stage Venture Capital

Open

$380M

2

6/16/2020

FirstMark OF III

$270M

1

2/25/2019

FirstMark Capital S1

Early-Stage Venture Capital

Closed

$30M

1

8/5/2016

FirstMark Capital A1

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$99M

10

6/15/2016

FirstMark Capital OF II

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$99M

10

Closing Date

6/16/2020

6/16/2020

2/25/2019

8/5/2016

6/15/2016

Fund

FirstMark Capital V

FirstMark OF III

FirstMark Capital S1

FirstMark Capital A1

FirstMark Capital OF II

Fund Type

Early-Stage Venture Capital

Early-Stage Venture Capital

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Status

Open

Closed

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Amount

$380M

$270M

$30M

$99M

$99M

Sources

2

1

1

10

10

FirstMark Capital Partners & Customers

1 Partners and customers

FirstMark Capital has 1 strategic partners and customers. FirstMark Capital recently partnered with Welcome on .

Date

Type

Business Partner

Country

News Snippet

Sources

Partner

United States

Date

Type

Partner

Business Partner

Country

United States

News Snippet

Sources

FirstMark Capital Service Providers

2 Service Providers

FirstMark Capital has 2 service provider relationships

Service Provider

Associated Rounds

Provider Type

Service Type

Counsel

General Counsel

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Service Provider

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Associated Rounds

Provider Type

Counsel

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Service Type

General Counsel

Partnership data by VentureSource

FirstMark Capital Team

8 Team Members

FirstMark Capital has 8 team members, including current Founder, Managing Director, Richard Heitzmann.

Name

Work History

Title

Status

Richard Heitzmann

Pequot Venture Capital, and Pequot Capital Mangement

Founder, Managing Director

Current

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Name

Richard Heitzmann

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Work History

Pequot Venture Capital, and Pequot Capital Mangement

Title

Founder, Managing Director

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Status

Current

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