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firstedgesolutions.com

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About First Edge Solutions

First Edge Solutions specializes in Service Print, Direct Mail, Document Management, & Marketing Communications. The company has developed software that drives and manages its Web2Print client Portals, Marketing Portals for its eGencee Division, as well as Portals for its Education, Manufacturing, Healthcare, Insurance, and Financial Sector clients with the highest of data security requirements in the Document Management side of the business.

First Edge Solutions Headquarter Location

544 South 1st Street

Milwaukee, Wisconsin, 53204,

United States

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Latest First Edge Solutions News

Businessman Bobby Kraft files for personal bankruptcy

Mar 19, 2016

9:03 p.m. 9:03 p.m. 0 Milwaukee businessman Robert M. "Bobby" Kraft has filed for personal bankruptcy, the latest in a string of court cases sparked by his financial troubles. The former CEO of the now-defunct First Edge Solutions Inc. and World Marketing Holdings LLC listed debts of $1 million to $10million on his Chapter 7 petition, against assets of $100,001 to $500,000. Chapter 7 is a liquidation proceeding in which a debtor's assets are sold to raise money to repay creditors at least part of what they are owed. Last summer, Kraft took First Edge into receivership, a state court proceeding similar to bankruptcy. He resigned as CEO of the fulfillment and direct-mail firm in September. Its assets later were sold to a newly organized company, MTI Connect LLC . That firm's management includes several former First Edge employees. Not long after leaving First Edge, Kraft also resigned as CEO of World Marketing. His resignation followed World Marketing's filing for protection from creditors and financial reorganization in bankruptcy court in Chicago on Sept. 28, 2015. Kraft had led a group that bought World Marketing from Warren Buffett's Berkshire Hathaway in the fall of 2014. At the time, World Marketing employed more than 450 people and processed more than a billion pieces of mail annually. All those jobs were lost, and World Marketing is out of business. Its equipment was auctioned off in January. The week after the World Marketing bankruptcy filing, Kraft registered a company called New Edge Marketing LLC . Kraft is the firm's president and CEO, according to his LinkedIn page. "New Edge Marketing's expertise in analytics and execution helps companies maximize (return on investment) in print, mail, email, social media, and mobile channels," the company's website says. Kraft is the son of Robert W. "Bob" Kraft, who has been a leading figure in Milwaukee in helping wealthy foreign nationals invest in the U.S. in exchange for permanent residency status. Bob Kraft has severed business ties with his son. About Rick Romell

First Edge Solutions Acquisitions

1 Acquisition

First Edge Solutions acquired 1 company. Their latest acquisition was Print1 Direct on March 01, 2012.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

3/1/2012

$99M

Acquired

Date

3/1/2012

Investment Stage

Companies

Valuation

$99M

Total Funding

Note

Acquired

Sources

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