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Holding Company
evolutionmedia.com

Investments

29

Portfolio Exits

8

Funds

1

About Evolution Media

Evolution Media is a joint venture between Evolution Media Capital (EMC), TPG Growth, the middle market and growth equity investment platform of global investment firm TPG, and Participant Media, the global entertainment company founded in 2004 by Jeff Skoll. Evolution will partner with and invest up to $350 million in growth-stage media, sports, and global entertainment companies. EMC is a merchant bank focused on the media and sports industries, formed as a partnership with Creative Artists Agency (CAA), and offering investment advisory, asset management, industry research, and capital-raising services. In the media rights space, EMC provides a wide array of advisory services including strategic analysis, valuation and negotiation of media rights and regional sports network planning and operational strategy.

Headquarters Location

United States

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Latest Evolution Media News

Presenting the Inaugural Streaming Automotive Summit: Evolution Media Group Collaborates with S&P Global Mobility, The Trade Desk, Experian and Magnite

Feb 2, 2023

Share Thought leaders in streaming automotive advertising set to join forces around the topic “Leave Broadcast Behavior Behind.” Evolution Media Group , a leader in streaming advertising measurement and optimization solutions, announced today it will host its inaugural Streaming Automotive Summit on March 1-3, 2023 in Newport Beach, CA. Backed by founding members Polk Automotive Solutions from S&P Global Mobility, The Trade Desk, Experian and Manite, the Summit will provide insight into the latest tools and strategies for Connected TV (CTV) and Digital Audio Advertising as it is being implemented in 2023 by top automotive marketers. This groundbreaking event is geared towards brands and agencies that manage automotive marketing budgets. Attendees are guaranteed to leave with a wealth of innovative approaches for their digital advertising strategy, along with a clear understanding of the difference between the traditional broadcast environment and the emerging streaming ecosystem. The two-day summit will feature speakers from leading media platforms, attribution technologists, audience data sources, and inventory partners. Attendees will engage in sessions detailing how to best leverage streaming advertising for automotive marketers and network with industry experts at the rooftop cocktail reception and dinner. “We hope to dispel many of the notions and thinking around how to approach streaming, most of which are rooted in broadcast media buying,” says Brett Hall, partner at Evolution Media Group. “After five years of operating in Connected TV and Digital Audio and supporting automotive marketers, we and our founding partners felt this was the right moment to educate our customers, partners, and really anyone managing automotive advertising budgets.” “Automotive marketers require the ability to find and reach audiences that deliver vehicle sales,” says Scott Hedges, head of local media and retail automotive at S&P Global Mobility. “Streaming media, with its targeting, optimization and attribution capabilities delivers this, giving marketers the performance they’ve come to expect from their investment. We are excited to be part of the Streaming Automotive Summit and thank Evolution Media for creating this platform to jumpstart conversation and innovation.” Streaming advertising campaigns powered by Evolution Media are 11x more effective at driving dealership walk-ins. Evolution Media, with the help of its data and technology partners, has powered thousands of campaigns that have generated over 50 million attributed dealership walk-ins. “Experian has worked with Evolution Media for years to uncover and leverage our diverse data sets to help clients find premium auto audiences,” said Laurel Malhotra, director of automotive marketing solutions at Experian. “We look forward to participating in the event, highlighting how companies can leverage new data sources and leading technology to better execute Connected TV and Digital Audio campaigns.” Dan Fairclough, Head of Specialized Demand at Magnite, commented, “As someone who previously was in legacy broadcast media and now at the center of streaming, we immediately aligned with the Summit’s theme of Leave Broadcast Behavior Behind. Magnite is eager to help educate the industry on the differences between the two ecosystems and how to approach streaming properly.” The Streaming Automotive Summit will be held at the Lido House Hotel in Newport Beach, California. Attendees can look forward to a cocktail reception on the rooftop bar, Topside, dinner at the Cannery restaurant on Newport Harbor, discounted hotel stay, and golf at Pelican Hill. PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Prev Post

Evolution Media Investments

29 Investments

Evolution Media has made 29 investments. Their latest investment was in Tonal as part of their Series D on September 9, 2020.

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Evolution Media Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

9/17/2020

Series D

Tonal

$110M

No

6

8/26/2020

Series B

Stem

$10M

No

4

5/29/2019

Series C - II

The Athletic

$50M

No

3

4/16/2019

Series B

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$99M

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10

4/4/2019

Series C

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$99M

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10

Date

9/17/2020

8/26/2020

5/29/2019

4/16/2019

4/4/2019

Round

Series D

Series B

Series C - II

Series B

Series C

Company

Tonal

Stem

The Athletic

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Amount

$110M

$10M

$50M

$99M

$99M

New?

No

No

No

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Co-Investors

Sources

6

4

3

10

10

Evolution Media Portfolio Exits

8 Portfolio Exits

Evolution Media has 8 portfolio exits. Their latest portfolio exit was Swrve on January 12, 2023.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

1/12/2023

Acquired

$99M

9

5/17/2022

Acquired

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$99M

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10

1/6/2022

Acquired

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$99M

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10

7/21/2021

Acquired

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$99M

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10

7/13/2021

Acq - Fin

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$99M

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10

Date

1/12/2023

5/17/2022

1/6/2022

7/21/2021

7/13/2021

Exit

Acquired

Acquired

Acquired

Acquired

Acq - Fin

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Acquirer

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Sources

9

10

10

10

10

Evolution Media Acquisitions

3 Acquisitions

Evolution Media acquired 3 companies. Their latest acquisition was Trace on January 19, 2018.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

1/19/2018

$99M

Acq - Fin

2

8/30/2017

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$99M

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10

7/18/2017

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$99M

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10

Date

1/19/2018

8/30/2017

7/18/2017

Investment Stage

Companies

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Valuation

$99M

$99M

$99M

Total Funding

Note

Acq - Fin

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Sources

2

10

10

Evolution Media Fund History

1 Fund History

Evolution Media has 1 fund, including EMP Scopely Holdings.

Closing Date

Fund

Fund Type

Status

Amount

Sources

11/13/2020

EMP Scopely Holdings

$121.05M

1

Closing Date

11/13/2020

Fund

EMP Scopely Holdings

Fund Type

Status

Amount

$121.05M

Sources

1

Evolution Media Team

2 Team Members

Evolution Media has 2 team members, including current Chief Executive Officer, Rick Hess.

Name

Work History

Title

Status

Rick Hess

Evolution Media China, and Creative Artists Agency

Chief Executive Officer

Current

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Name

Rick Hess

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Work History

Evolution Media China, and Creative Artists Agency

Title

Chief Executive Officer

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Status

Current

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