Dec 5, 2022

News Provided By Share This Article Marketers can now buy Private Marketplaces enriched with household economic insights, a critical indicator of consumer behavior NEW YORK, UNITED STATES, December 5, 2022 / EINPresswire.com / -- Audigent , the leader in curated data and media solutions, today announced that it has integrated audience segments from Equifax , a global data, analytics and technology company, directly within the Audigent SmartPMP™ product. Through these newly-available segments, advertisers now have access to anonymized insights around consumer affluence, job roles & functions, automotive ownership by brand, and more. “Financial capacity-based marketing insights from Equifax are a widely-trusted data source used across the marketing industry,” said Jake Abraham, Chief Commercial Officer of Audigent. “By integrating these segments directly into our private marketplace suite, we make it much easier for advertisers to access powerful targeting data within emerging environments. With or without cookies, advertisers still need direct access to first-party data to reach consumers in a privacy-focused fashion.” Advertisers can take advantage of the following audience segments inside of Audigent’s data-centric SmartPMP, ContextualPMP™ and CognitivePMP™ products: ● Automotive ownership by brand ● Job Role / Job Function “At Equifax, we understand that smarter insights drive better business decisions,” said Lena Bourgeois, Senior Vice President and General Manager, Automotive Services at Equifax. “Through these integrations, we are pleased to make our unique, differentiated data assets more accessible to Audigent customers, helping them better meet the needs of consumers today. Further, the integration of Audigent's suite of PMP products with Equifax ensures that first-party data assets are handled and protected with best-in-class security and privacy practices.” "With brands looking to maximize efficiency and return on ad spend, it's more important than ever that they reach qualified prospects and customers," said Scott Marsden, EVP, Media & Analytics at Quigley-Simpson. "Curation and trusted data sources have become critical tools that help our brand clients reach these audiences. We're excited to test the combination of the Equifax Affluence Index and Audigent's Curated Marketplaces. These integrations, where well-known data segments are paired with curated PMPs, should drive great performance for the ad industry." "In the investment space, we are always seeking smart new ways to reach qualified audiences," said Kalli Chapman, VP of Paid Media, Prudential Financial. "I see real potential in the combination of Equifax segments and Audigent's Curated Marketplaces. These kinds of integrations, where well-known data segments are paired with curated PMPs, have the potential to drive great performance for the industry." Audigent powers some of the industry’s most sought-after Curated Marketplaces through its SmartPMPs™(audience data), ContextualPMPs™ (contextual data) and CognitivePMPs™ (cognitive data) products. These innovative data and inventory marketplaces are transforming how global brand advertisers activate and optimize data through the supply chain, while also protecting and maintaining publisher optimization opportunities. About Audigent Audigent is the leading data activation, curation and identity platform. Audigent’s pioneering data platform unlocks the power of privacy-safe, first-party data to maximize addressability and monetization of media at scale without using cookies. As one of the industry’s first data curation platforms powered by its unique identity suite (Hadron ID™), Audigent is transforming the programmatic landscape with its innovative SmartPMP™, ContextualPMP™ and CognitivePMP™ products, which use artificial intelligence and machine learning to package and optimize consumer-safe data with premium inventory supply at scale. Providing value and performance for the world’s largest brands and global media agencies across 100,000+ campaigns each month, Audigent's verified, opt-in data drives monetization for premium publisher and data partners that include: Condé Nast, TransUnion, Warner Music Group, Penske Media, a360 Media, Fandom and many others. For more information, visit www.audigent.com . Rich Cherecwich