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Corporation
COMPUTER HARDWARE & SERVICES | IT Services / IT Solutions & Software Development
equifax.com

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Investments

3

Portfolio Exits

4

Partners & Customers

10

About Equifax

Equifax (NYSE: EFX) provides consumer, commercial, and workforce information solutions. The company offers businesses and consumers insight and information by organizing and assimilating data on many consumers and businesses that help lenders in making credit decisions. It caters to industries such as automotive, capital market, communication, credit unions, financial services, gaming, healthcare, insurance, logistics, and manufacturing. Equifax was founded in 1899 and is based in Atlanta, Georgia.

Headquarters Location

1550 Peachtree Street Northeast

Atlanta, Georgia, 30309-2468,

United States

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Equifax Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Equifax Rank

Research containing Equifax

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Equifax in 2 CB Insights research briefs, most recently on Oct 18, 2022.

Latest Equifax News

Audigent Integrates Financial Capacity-based Marketing Insights from Equifax into Industry-leading PMP Suite

Dec 5, 2022

News Provided By Share This Article Marketers can now buy Private Marketplaces enriched with household economic insights, a critical indicator of consumer behavior NEW YORK, UNITED STATES, December 5, 2022 / EINPresswire.com / -- Audigent , the leader in curated data and media solutions, today announced that it has integrated audience segments from Equifax , a global data, analytics and technology company, directly within the Audigent SmartPMP™ product. Through these newly-available segments, advertisers now have access to anonymized insights around consumer affluence, job roles & functions, automotive ownership by brand, and more. “Financial capacity-based marketing insights from Equifax are a widely-trusted data source used across the marketing industry,” said Jake Abraham, Chief Commercial Officer of Audigent. “By integrating these segments directly into our private marketplace suite, we make it much easier for advertisers to access powerful targeting data within emerging environments. With or without cookies, advertisers still need direct access to first-party data to reach consumers in a privacy-focused fashion.” Advertisers can take advantage of the following audience segments inside of Audigent’s data-centric SmartPMP, ContextualPMP™ and CognitivePMP™ products: ● Automotive ownership by brand ● Job Role / Job Function “At Equifax, we understand that smarter insights drive better business decisions,” said Lena Bourgeois, Senior Vice President and General Manager, Automotive Services at Equifax. “Through these integrations, we are pleased to make our unique, differentiated data assets more accessible to Audigent customers, helping them better meet the needs of consumers today. Further, the integration of Audigent's suite of PMP products with Equifax ensures that first-party data assets are handled and protected with best-in-class security and privacy practices.” "With brands looking to maximize efficiency and return on ad spend, it's more important than ever that they reach qualified prospects and customers," said Scott Marsden, EVP, Media & Analytics at Quigley-Simpson. "Curation and trusted data sources have become critical tools that help our brand clients reach these audiences. We're excited to test the combination of the Equifax Affluence Index and Audigent's Curated Marketplaces. These integrations, where well-known data segments are paired with curated PMPs, should drive great performance for the ad industry." "In the investment space, we are always seeking smart new ways to reach qualified audiences," said Kalli Chapman, VP of Paid Media, Prudential Financial. "I see real potential in the combination of Equifax segments and Audigent's Curated Marketplaces. These kinds of integrations, where well-known data segments are paired with curated PMPs, have the potential to drive great performance for the industry." Audigent powers some of the industry’s most sought-after Curated Marketplaces through its SmartPMPs™(audience data), ContextualPMPs™ (contextual data) and CognitivePMPs™ (cognitive data) products. These innovative data and inventory marketplaces are transforming how global brand advertisers activate and optimize data through the supply chain, while also protecting and maintaining publisher optimization opportunities. About Audigent Audigent is the leading data activation, curation and identity platform. Audigent’s pioneering data platform unlocks the power of privacy-safe, first-party data to maximize addressability and monetization of media at scale without using cookies. As one of the industry’s first data curation platforms powered by its unique identity suite (Hadron ID™), Audigent is transforming the programmatic landscape with its innovative SmartPMP™, ContextualPMP™ and CognitivePMP™ products, which use artificial intelligence and machine learning to package and optimize consumer-safe data with premium inventory supply at scale. Providing value and performance for the world’s largest brands and global media agencies across 100,000+ campaigns each month, Audigent's verified, opt-in data drives monetization for premium publisher and data partners that include: Condé Nast, TransUnion, Warner Music Group, Penske Media, a360 Media, Fandom and many others. For more information, visit www.audigent.com . Rich Cherecwich

Equifax Investments

3 Investments

Equifax has made 3 investments. Their latest investment was in Urjanet as part of their Series D on June 6, 2020.

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Equifax Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

6/23/2020

Series D

Urjanet

$14.66M

Yes

4

7/24/2000

Series B

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$99M

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0

3/13/2000

Unattributed VC

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$99M

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0

Date

6/23/2020

7/24/2000

3/13/2000

Round

Series D

Series B

Unattributed VC

Company

Urjanet

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Amount

$14.66M

$99M

$99M

New?

Yes

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Co-Investors

Sources

4

0

0

Equifax Portfolio Exits

4 Portfolio Exits

Equifax has 4 portfolio exits. Their latest portfolio exit was Urjanet on May 24, 2022.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

5/24/2022

Acquired

$99M

1

4/6/2010

Acquired - II

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$99M

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10

12/10/2004

Acquired

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$99M

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0

11/3/2004

Divestiture

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$99M

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10

Date

5/24/2022

4/6/2010

12/10/2004

11/3/2004

Exit

Acquired

Acquired - II

Acquired

Divestiture

Companies

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Valuation

$99M

$99M

$99M

$99M

Acquirer

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Sources

1

10

0

10

Equifax Acquisitions

33 Acquisitions

Equifax acquired 33 companies. Their latest acquisition was Midigator on July 26, 2022.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

7/26/2022

Debt

$99M

$30.68M

Acquired

2

7/21/2022

Private Equity

$99M

$19.14M

Acquired - II

1

3/17/2022

$99M

Acquired

1

3/15/2022

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$99M

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10

1/31/2022

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$99M

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10

Date

7/26/2022

7/21/2022

3/17/2022

3/15/2022

1/31/2022

Investment Stage

Debt

Private Equity

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Total Funding

$30.68M

$19.14M

Note

Acquired

Acquired - II

Acquired

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Sources

2

1

1

10

10

Equifax Partners & Customers

10 Partners and customers

Equifax has 10 strategic partners and customers. Equifax recently partnered with Asure Software on October 10, 2022.

Date

Type

Business Partner

Country

News Snippet

Sources

10/27/2022

Licensee

United States

Asure and Equifax Align to Deliver Integrated Verifications of Employment and Income

The integration is designed to provide Asure Software clients and their employees the benefits of quicker , more secure verifications of employment and income from The Work Number within their existing core HCM technology stacks .

2

10/26/2022

Client

United States

Oasis Labs partners with Equifax to power on-chain KYC solution for the Web3 Economy

`` Our partnership with Oasis Labs is an example of how Equifax creates opportunities for crypto-currency providers and blockchain technology by combining on-chain and off-chain data and technology . ''

7

10/25/2022

Client

United States

CUNA Strategic Services Announces Equifax as New Alliance Provider.

As the first Nationwide Credit Union National Association Reporting Agency to join the CUNA Strategic Services roster of providers , Equifax offers credit unions innovative solutions to help them strengthen member relationships , optimize member experience , increase portfolio growth and prevent fraud losses .

1

9/21/2022

Partner

United States

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10

9/8/2022

Partner

Brazil

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10

Date

10/27/2022

10/26/2022

10/25/2022

9/21/2022

9/8/2022

Type

Licensee

Client

Client

Partner

Partner

Business Partner

Country

United States

United States

United States

United States

Brazil

News Snippet

Asure and Equifax Align to Deliver Integrated Verifications of Employment and Income

The integration is designed to provide Asure Software clients and their employees the benefits of quicker , more secure verifications of employment and income from The Work Number within their existing core HCM technology stacks .

Oasis Labs partners with Equifax to power on-chain KYC solution for the Web3 Economy

`` Our partnership with Oasis Labs is an example of how Equifax creates opportunities for crypto-currency providers and blockchain technology by combining on-chain and off-chain data and technology . ''

CUNA Strategic Services Announces Equifax as New Alliance Provider.

As the first Nationwide Credit Union National Association Reporting Agency to join the CUNA Strategic Services roster of providers , Equifax offers credit unions innovative solutions to help them strengthen member relationships , optimize member experience , increase portfolio growth and prevent fraud losses .

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Sources

2

7

1

10

10

Equifax Team

138 Team Members

Equifax has 138 team members, including current Chief Executive Officer, Mark W Begor.

Name

Work History

Title

Status

Mark W Begor

Chief Executive Officer

Current

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Name

Mark W Begor

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Work History

Title

Chief Executive Officer

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Status

Current

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