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eqworks.com

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About EQ Works

EQ Works uses location behavior signals, advanced data analytics, and proprietary software to target audience segments.

EQ Works Headquarter Location

1235 Bay Street Suite 401

Toronto, Ontario, M5R 3K4,

Canada

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EQ Works Web Traffic

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Latest EQ Works News

Today in acquisitions: Paymi, EchoLotto, EssayJack, Company Capital, Allocadia, Pluribus

Jul 22, 2021

Six Canadian tech companies have recently made acquisitions or have been acquired, including Paymi, EchoLotto, EssayJack, Company Capital, Allocadia, and Pluribus. Here’s the latest on Canada’s movers and shakers. EQ Works acquires Paymi to expand into new verticals EQ Works has completed its acquisition of fellow Toronto-based tech startup Paymi for a total of $2.5 million, in a move it says will enable EQ to enter the incentive and loyalty data market. Paymi, which was founded in 2014, is a marketing platform that offers customers cashback rewards and helps merchants better understand their buyers. Founded in 1994, EQ is a TSX Venture Exchange-listed company that provides geospatial data and artificial intelligence software. EQ said the deal adds a new revenue stream, facilitates the company’s expansion into new verticals, and adds a tech platform that secures zero-party data. The company said access to this data will enhance EQ’s analytics and AI framework. The company plans to incorporate Paymi’s data into its own platform to give its clients deeper insights and the capacity to drive sales by targeting and rewarding customers. Wize acquires fellow Canadian edtech startup EssayJack Vancouver e-learning startup Wize has acquired Toronto-based EdTech company EssayJack for an undisclosed amount. EssayJack, which was founded in 2015, offers a patented software solution that helps students with academic writing from book reports to speeches and essays. Wize said EssayJack has served over 30,000 students to date. Founded in 2017, Wize offers high school and university exam preparation, tutorials, tutoring, and other study tools through its platform. The startup claims to have helped over 100,000 students to date in STEM subjects. Earlier this year, Wize raised $3.8 million CAD in funding. “Our acquisition of EssayJack rounds out our core, curricular content by complementing our robust STEM offering with a world-class literacy tool,” said Cyrus Moradian, Wize’s CEO. As part of the deal, Lindy Ledohowski, EssayJack’s CEO, is joining Wize’s leadership team as VP of operations. The two companies plan to launch in schools across Canada and the United States this August. Trellis acquires EchoLotto, aims to help charities raise money Kelowna-based Trellis Social Enterprise has acquired fellow Canadian charity software provider EchoLotto . The financial terms of the deal were not disclosed. The deal increases Trellis’ customer base, product offering, and team. Founded in 2018, Trellis offers a charitable events software platform. EchoLotto, which is based in Regina, is a charity raffle provider that was founded in 2015. Together, Trellis and EchoLotto aim to become the first approved raffle provider to offer other revenue drivers for charities. The startup plans to expand across Canada, after focusing first on Saskatchewan. Paul Burch, CEO and founder of EchoLotto, has joined the Trellis team as part of the deal, becoming its sales and raffle lead. Merchant Growth acquires BC competitor Company Capital Vancouver’s Merchant Growth , in conjunction with the Merchant Opportunities Fund, has acquired the portfolio and business assets of Victoria-based competitor Company Capital for an undisclosed amount. Founded in 2009, Merchant Growth is a Vancouver-based FinTech company that provides Canadian small businesses with “quick and easy access” to working capital. Company Capital, which was founded in 2011, also supports the working capital needs of small businesses. As part of the deal, Merchant Growth has acquired all of Company Capital’s customers, who will see no changes to their existing loans. According to the Vancouver Tech Journal , Merchant Growth has provided over $300 million in financing to more than 5,000 businesses since its launch Allocadia to be acquired by fellow marketing SaaS firm BrandMaker Germany-based BrandMaker has reached a definitive agreement to acquire Allocadia , a Vancouver marketing software company. The terms of the deal, which is expected to close within the next month, were not disclosed Founded in 2010, Allocadia focuses on marketing budgets, planning, and performance management. According to Allocadia, companies like Autodesk, Charles Schwab, Juniper Networks, and Land O’Lakes manage more than $25 billion marketing dollars using its software. BrandMaker aims to give enterprise marketers the visibility and control to optimize their operations. BrandMaker said the combined company will “more deeply address the needs of CMOs and marketing teams,” adding that together, the two firms will offer an end-to-end marketing software solution. The deal is set to expand BrandMaker’s portfolio and support network. According to BrandMaker, BrandMaker and Allocadia serve a combined 300,000-plus global users and employ a team of over 300 across seven countries. Pluribus acquires POWR as it looks to target SME market Toronto’s Pluribus Technologies has completed its acquisition of POWR, a San Francisco-based software company that offers tools and apps that help small businesses grow their online presence. The terms of the deal were not disclosed. Founded in 2018, Pluribus focuses on acquiring and consolidating small, profitable business-to-business (B2B) software companies. POWR is Pluribus’ first acquisition in the e-commerce space. The Toronto firm said the POWR deal enables it to target the small-to-medium-sized enterprise (SME) market. In May, Pluribus acquired ICOM Productions . Feature image from Paymi via Glassdoor

EQ Works Acquisitions

2 Acquisitions

EQ Works acquired 2 companies. Their latest acquisition was Paymi on July 06, 2021.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

7/6/2021

$991

Acquired

3

3/5/2020

Acquired

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$99M

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10

Date

7/6/2021

3/5/2020

Investment Stage

Acquired

Companies

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Valuation

$991

Total Funding

$99M

Note

Acquired

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Sources

3

10

EQ Works Partners & Customers

1 Partners and customers

EQ Works has 1 strategic partners and customers. EQ Works recently partnered with Opta Information Intelligence on April 4, 2020.

Date

Type

Business Partner

Country

News Snippet

Sources

4/30/2020

Partner

Opta Information Intelligence

Canada

EQ Inc. and Opta Information Intelligence announce best-in-class partnership

TORONTO , ON> , APRIL 29 , 2020/insPRESS / -- -- EQ Works Inc. , North America 's leader in location behaviour data and intelligence , and Opta Information Intelligence Inc. , Canada 's largest property , location intelligence provider and leader of innovative technology solutions , are pleased to announce their partnership to deliver improved target marketing and performance capabilities for the insurance industry and other verticals .

2

Date

4/30/2020

Type

Partner

Business Partner

Opta Information Intelligence

Country

Canada

News Snippet

EQ Inc. and Opta Information Intelligence announce best-in-class partnership

TORONTO , ON> , APRIL 29 , 2020/insPRESS / -- -- EQ Works Inc. , North America 's leader in location behaviour data and intelligence , and Opta Information Intelligence Inc. , Canada 's largest property , location intelligence provider and leader of innovative technology solutions , are pleased to announce their partnership to deliver improved target marketing and performance capabilities for the insurance industry and other verticals .

Sources

2

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