Predict your next investment

Corporation
INTERNET | eCommerce
enigmo.co.jp

See what CB Insights has to offer

Investments

4

About ENIGMO

ENIGMO (TYO: 3665) operates BUYMA, a social fashion e-commerce platform.

ENIGMO Headquarter Location

NMF Aoyama itchome Bldg. 6F 8-1-22 Akasaka Minato-ku

Tokyo, 107-0052,

Japan

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

ENIGMO Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

ENIGMO Rank

Latest ENIGMO News

Ivory Coast based e-commerce startup ANKA, formerly Afrikrea, raises US$6.2M in pre-Series A

Jan 11, 2022

Ivory Coast based e-commerce platform Afrikrea has rebranded to ANKA while successfully completing a US$6.2M pre-Series A round led by Investisseurs & Partenaires. The new investment includes participation from Alibaba’s Executive Vice Chairman Joe Tsai, BESTSELLER Foundation , VestedWorld , Enigmo , Groupe Prunay and Rising Tide Africa . They join existing investors SAVIU Ventures (who is also participating in the round), Lofty Inc , Kepple Africa , Consonance , id4 Ventures and Thierry Petit . The additional funding brings the company’s total investment to date to US$8.1M since being founded in 2016. The new capital raised will be deployed to build out the mobile infrastructure of ANKA’s e-commerce SaaS, facilitating global access for its retailers, as well as investing in further product development. Funding will also be used to boost talent acquisition across its product, sales and finance teams, while looking to hire more remote developers. Consumer spending in Africa is projected to reach $2.1 trillion by 2025 ANKA has grown its retailer base to include sellers from 47 out of 54 African countries and completed over $35M in transactions in 174 countries worldwide. More than 80% are women who have grown their revenue by 50% on average since joining the ANKA community. The platform currently records over 700,000+ visits a month with the majority of customers located in Europe and North America. Now operating as one of several channels under the ANKA umbrella, Afrikrea.com retailers will still have access to the ANKA platform and its expanded services, content and support to drive business growth. Originally founded as an online marketplace for selling and buying African-inspired clothing, accessories, arts and crafts, Afrikrea recorded 250% year-on-year growth since 2016. In order to better support its sellers and the rapid scaling of the business, ANKA was launched in 2021 as the first of its kind all-in-one SaaS solution to provide a seamless e-commerce service for African micro-retailers. ANKA, (meaning “Ours” in Bambara and Djoula), aims to build an infrastructure dedicated to powering e-commerce for its 13,000+ sellers exporting literally “all things made of Africa” to a global audience. ANKA operates as an inclusive SaaS allowing sellers to: Sell via a customised online storefront (like Shopify), linked to sellers’ social media platforms and marketplace channels (such as Stripe, Gumroad or PayPal) Ship globally with verified best rates via leading logistics partner DHL Receive payments internationally in all currencies, including a free Buy Now Pay Later option, and the ability to withdraw funds through local African payment methods like mobile money Manage the lifecycle of all transactions with a single omnichannel dashboard. Sell on the Afrikrea.com marketplace: the world leading platform will now be one of the channels accessible when you use ANKA and continue helping sellers and buyers transact better. With the company generating more revenue from the addition of these multiple services, the evolution of ANKA as a comprehensive e-commerce platform was imminent. As the company positions itself as an African leader of commerce, the all-inclusive nature of the new name reflects its pan-African reach and expanded scale of operations across the beauty, food, textiles, agricultural and industrial sectors, providing new routes to market and opportunities for thousands of sellers on the continent. Speaking on the fundraise and rebrand, Moulaye Taboure, CEO and Co-Founder of ANKA said,  “We have recorded unprecedented growth since the launch of ANKA last year; since then our subscribers tripled and volume on the newest services has multiplied by 8 just over the last 6 months. As our vision and clients’ needs had outgrown the singular purpose of the Afrikrea marketplace, operating under ANKA provides a more holistic description of our mission as a pan-African company. Through the ANKA platform, which integrates every aspect of business, we now serve sellers, not just in fashion, but in what will be a variety of sectors in over 80% of the African countries.” He added, “ Instead of trying to get Africans to buy more or spend faster, ANKA will be one the few companies that actually help them earn, own and create, at a global scale. Growth, velocity, volume and “financial inclusion” are all empty words without value creation, distribution and worldwide scale. Most of Africa’s development problems will not be solved by just better efficiencies in moving cash, we need to produce, sell and build for the world to matter.” Sebastien Boye, Co-CEO of Investisseurs & Partenaires said, “ We are delighted to have led ANKA’s funding round. This company is at the heart of IPAE2’s investment strategy : a talented and ambitious African founders team, a significant growth and value creation potential and a compelling impact thesis. Indeed, ANKA aims to give micro entrepreneurs in Africa all the tools to access the potentialities of the global ecommerce market. The company has the potential to create a full entrepreneurial ecosystem, around its comprehensive platform. We are very impressed with the growth of ANKA since it launched and are confident in their ability to drive digital and financial inclusion for African entrepreneurs.” ANKA is expanding its fully remote team of 30 on 4 continents and recruiting for a number of roles including product management, sales, finance and remote developers. Available opportunities can be found here: https://anka.breezy.hr/

ENIGMO Investments

4 Investments

ENIGMO has made 4 investments. Their latest investment was in Afrikrea as part of their Seed VC - II on January 1, 2022.

CBI Logo

ENIGMO Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

1/11/2022

Seed VC - II

Afrikrea

$6.2M

Yes

4

6/23/2021

Convertible Note

Subscribe to see more

$99M

Subscribe to see more

10

9/14/2020

Series A

Subscribe to see more

Subscribe to see more

10

10/16/2019

Seed VC

Subscribe to see more

Subscribe to see more

10

Date

1/11/2022

6/23/2021

9/14/2020

10/16/2019

Round

Seed VC - II

Convertible Note

Series A

Seed VC

Company

Afrikrea

Subscribe to see more

Subscribe to see more

Subscribe to see more

Amount

$6.2M

$99M

New?

Yes

Subscribe to see more

Subscribe to see more

Subscribe to see more

Co-Investors

Sources

4

10

10

10

ENIGMO Acquisitions

1 Acquisition

ENIGMO acquired 1 company. Their latest acquisition was Rocket Venture on February 10, 2015.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

2/10/2015

Seed / Angel

$99M

$0.5M

Acquired

1

Date

2/10/2015

Investment Stage

Seed / Angel

Companies

Valuation

$99M

Total Funding

$0.5M

Note

Acquired

Sources

1

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.