Efficient Frontier efrontier.com

Efficient Frontier is a leading digital performance marketing company managing search and display optimization for large-scale marketers around the globe. The company pioneered the application of modern portfolio theory to Search Engine Marketing. In November 2011, Efficient Frontier was acquired by Adobe Systems. The valuation of Efficient Frontier was undisclosed. Other terms of the deal were not released.

Efficient Frontier is a leading digital performance marketing company managing search and display optimization for large-scale marketers around the globe. The company pioneered the application of modern portfolio theory to Search Engine Marketing. ...Show all

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Phone: 408-585-2700

Fax:

809 11th Avenue

Sunnyvale, 94089
California, United States

Efficient Frontier - Investments & Acquisitions

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Date Company Round Amount Co-investors
2011-10-19Downstream MarketingAcquired
2011-07-21Context OptionalAcquired$50M
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