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edinarealty.com

Partners & Customers

2

About Edina Realty

Edina Realty is a real estate company in Minnesota.

Headquarters Location

Edina, Minnesota,

United States

952-928-5563

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Latest Edina Realty News

A woman transformed her Halloween-themed mansion into a pink Barbiecore castle. It's on the market for $1.1 million — take a look inside.

Sep 19, 2023

The Barbie-themed mansion. Edina Realty Barbiecore Castle, a seven-bedroom mansion in Hudson, Wisconsin, is on the market for $1.1 million, according to Edina Realty's online listing . The property dates back to 1900 and has four bathrooms, two kitchens, a movie theatre, and an outdoor hot tub and swimming pool, the listing states. The house's exterior has been painted bright pink and there is Barbie-themed decor scattered throughout the property. The property is currently listed as Barbiecore Castle on Airbnb and costs $2,873 to rent per night. The owner, Brooke Fleetwood, told Insider the house first went on the market in October last year and that she plans to continue renting it out until it's sold. She added that the ideal buyer would be someone willing to take over the bookings on Airbnb. Advertisement The property wasn't always Barbie themed. The former exterior of the Goth Castle, left, which has since been transformed into Barbiecore Castle, right. Edina Realty Fleetwood is an entrepreneur and owner of several pink rental properties , including the famous Pink Castle in Hudson. But despite her love for the color, she didn't make her Barbiecore Castle pink until fairly recently. Fleetwood previously told Insider that she purchased the property in November 2020 and subsequently spent $330,000 transforming it into Goth Castle. After painting the exterior a dark gray color and designing custom Halloween-themed furniture, Fleetwood rented out the home on Airbnb. Speaking to Insider in November 2022, Fleetwood said she wanted the property to show the "gothic, sexy, dark, deep" side of her personality and the way she dresses. Advertisement Advertisement Before and after photos show the entrance and stairwell of the property. Edina Realty Speaking to Insider for a follow-up interview in September 2023, Fleetwood said the property first went on the market as Goth Castle in October last year. However, it was temporarily taken off the market while it was being rented for a short period, she added. The home was then placed back on the market in May and redecorated with a Barbie theme a week before the "Barbie" movie was released in July, Fleetwood said. She said she was inspired to redecorate the property because of the "Barbie" movie and also because all of her other properties were already pink. "Goth Castle was the seventh house that I owned, and the last one that wasn't pink already," she said. "I feel like it was just time… I didn't do it for advertising tactics or anything like that, but obviously, when I paint a house pink it gets a lot of attention," she added. While some of the interior was previously painted green, Fleetwood has now painted it pink to fit the Barbie theme. Before and after photos show the living area. Edina Realty However, some of the original gothic furniture has remained because it was custom-made, Fleetwood said. She previously told Insider that an estimated $100,000 went towards designing the furniture. Advertisement Advertisement Before and after photos show the dining room. Edina Realty The dining room has been revamped with sparkly pink curtains, pink walls, and pink decor. However, the original black table, chairs, and chandelier currently remain. The property's first kitchen is spacious and has a dining table and an island. Before and after photos show the kitchen. Edina Realty The kitchen, which has now been painted pink, previously had a neon "Goth Castle" sign on a gray wall. In its place, there is a glittering "Barbie" sign. Advertisement Advertisement Fleetwood told Insider she has replaced a lot of the spooky details with bright and happy decor. Before and after photos show the bathroom. Edina Realty There was previously a 3D skeleton print in one of the bathrooms which has since been removed. In its place, there's a bright yellow wall with Barbie stickers and a bathtub filled with pink balls. Advertisement

Edina Realty Acquisitions

1 Acquisition

Edina Realty acquired 1 company. Their latest acquisition was Prudential Elite Realty on January 07, 2015.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

1/7/2015

$99M

Acquired

1

Date

1/7/2015

Investment Stage

Companies

Valuation

$99M

Total Funding

Note

Acquired

Sources

1

Edina Realty Partners & Customers

2 Partners and customers

Edina Realty has 2 strategic partners and customers. Edina Realty recently partnered with VHT Studios on January 1, 2012.

Date

Type

Business Partner

Country

News Snippet

Sources

1/31/2012

Vendor

United States

VHT Reports Significant Growth in 2011. SEO Marketing Platform - VHT ImageWorks Growth - VHT VHT Imageworks Marketing Platform Attracts Top Real Estate Brokerage Clients.

Edina Realty chose VHT ImageWorks to help us enhance the strong presence of the region s leading real estate website , edinarealty.com .

2

5/29/2008

Partner

United States

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10

Date

1/31/2012

5/29/2008

Type

Vendor

Partner

Business Partner

Country

United States

United States

News Snippet

VHT Reports Significant Growth in 2011. SEO Marketing Platform - VHT ImageWorks Growth - VHT VHT Imageworks Marketing Platform Attracts Top Real Estate Brokerage Clients.

Edina Realty chose VHT ImageWorks to help us enhance the strong presence of the region s leading real estate website , edinarealty.com .

Subscribe to see more

Subscribe to see more

Sources

2

10

Edina Realty Team

1 Team Member

Edina Realty has 1 team member, including former Senior Vice President, Lynn M. Leegard.

Name

Work History

Title

Status

Lynn M. Leegard

Senior Vice President

Former

Name

Lynn M. Leegard

Work History

Title

Senior Vice President

Status

Former

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