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BUSINESS PRODUCTS & SERVICES | Advertising, Marketing & PR
edelman.com

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Investments

1

Portfolio Exits

1

Partners & Customers

10

About Edelman

Edelman is a global communications marketing firm that partners with many of the world's largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations.

Edelman Headquarter Location

200 East Randolph Street 63rd Floor

Chicago, Illinois, 60601,

United States

312-240-3000

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Edelman Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Edelman Rank

Latest Edelman News

Peloton hires Lowe’s Ben Boyd as SVP of global communications

May 18, 2022

Boyd has held C-level positions at BCW and Edelman. by Diana Bradley / Added 1 hour ago NEW YORK: Peloton Interactive has hired Ben Boyd as SVP of global communications. Boyd is set to start at the company on May 31, reporting to Dara Treseder, SVP and global head of marketing, communications and membership. He will oversee all PR efforts, including corporate, executive, internal, financial, consumer, product and technology and emerging business communications globally. Boyd said he has a personal connection to the Peloton brand. The exercise bike played a fundamental role in helping with his recovery after he had surgery to correct a herniated disc. “It so motivated me in terms of staying on-track,” Boyd said. “I am such a passionate believer in the Peloton brand and community.” The last person to hold the SVP of global communications position was Jessica Kleiman , who left the technology and home-exercise brand in March. “I’m currently taking some much-needed time to focus on my family and figure out the next right chapter for me after a long run at Peloton,” Kleiman said via email. “In the meantime, I’m consulting for some exciting startups and have gone back to my longtime love of writing. I’m still a big believer in and loyal member of the brand and wish my successor the very best.” Boyd is joining Peloton at a challenging time for the home exercise and technology brand. The company’s losses widened in its fiscal Q3 as revenue dropped to $964.3 million from $1.26 billion a year earlier, coming in short of expectations. The connected fitness equipment maker attributed the year-over-year decline to a reduction in consumer demand coming off the COVID-19 pandemic’s peak. Next month, Peloton will hike the monthly fee for its on-demand fitness content for the first time, while slashing the prices of its Bike, Bike+ and Tread machines in a bid to reach new customers. Earlier this year, Peloton CEO John Foley stepped down and became executive chair. Former Spotify and Netflix CFO Barry McCarthy was named president and CEO and joined Peloton’s board. President William Lynch also stepped down but remains on Peloton’s board. The connected fitness company also cut 2,800 jobs, or about 20% of corporate positions. The changes came after activist investor Blackwells Capital sent a letter to Peloton’s board in January urging Foley to quit his role as CEO and asked the company to consider selling itself. “Peloton’s comms team has my utmost respect,” said Boyd. “What they’ve navigated through has been challenging, but the power and positioning of the brand continues to be front of foot and that says a lot about the team.”  He added that he is focused on making sure comms as a function is creating as much value as possible for Peloton community members, employees and all stakeholders. Since October 2020, Boyd has worked at Lowe’s as VP of communications and community relations, leading a team focused on engaging 350,000 associates, more than 19 million weekly customers and other key stakeholders. He oversaw PR, internal communications, brand marketing communications, executive communications, digital content and corporate events. Boyd also led Lowe’s community relations efforts and oversaw the Lowe’s Foundation, according to a statement from Peloton. Boyd said his replacement at Lowe’s has not been named. A Lowe’s spokesperson was not immediately available for comment. Before going in-house, Boyd was BCW’s global chief strategy and operations officer . Previously, he worked at Edelman for 14 years, most recently as chief client strategy officer, overseeing the agency’s client experience program and counseling C-suite executives. Boyd also led Edelman’s studies, including the Trust Barometer. He has also worked at the Service Employees International Union, Barnes & Noble, Weber Shandwick and Hill & Knowlton.

Edelman Investments

1 Investments

Edelman has made 1 investments. Their latest investment was in Dynamic Signal as part of their Corporate Minority on February 2, 2016.

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Edelman Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

2/26/2016

Corporate Minority

Dynamic Signal

$10M

Yes

2

Date

2/26/2016

Round

Corporate Minority

Company

Dynamic Signal

Amount

$10M

New?

Yes

Co-Investors

Sources

2

Edelman Portfolio Exits

1 Portfolio Exit

Edelman has 1 portfolio exit. Their latest portfolio exit was Dynamic Signal on June 08, 2021.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

6/8/2021

Merger

3

Date

6/8/2021

Exit

Merger

Companies

Valuation

Acquirer

Sources

3

Edelman Acquisitions

3 Acquisitions

Edelman acquired 3 companies. Their latest acquisition was Basilinna on August 03, 2021.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

8/3/2021

$99M

Acquired

2

2/12/2020

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$99M

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10

8/7/2011

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$99M

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0

Date

8/3/2021

2/12/2020

8/7/2011

Investment Stage

Companies

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Valuation

$99M

$99M

$99M

Total Funding

Note

Acquired

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Sources

2

10

0

Edelman Partners & Customers

10 Partners and customers

Edelman has 10 strategic partners and customers. Edelman recently partnered with Yonder on February 2, 2021.

Date

Type

Business Partner

Country

News Snippet

Sources

2/24/2021

Vendor

United States

Why Edelman Chose Us to Protect Brands

This is why both companies have turned to Yonder , including a formalized partnership with Edelman , the leading global communications firm , where Yonder will be their primary provider for disinformation intelligence within the Edelman offering .

1

2/17/2021

Partner

France

Announces Partnerships with BRUT & VidMob. Edelman Launches Global Content Creation Offering Edelman Studios. Edelman Combines Content Engine and Production Capabilities To Help Connect Brands and Consumers.

The partnership amplifies Edelman Intelligence 's Studio 's investment in providing clients a proprietary tech tool with the ability to produce insight-driven creative work .

1

8/18/2020

Partner

United States

Edelman and RHR International Announce Partnership to Help Leaders Accelerate Business Transformation.

Execution of the partnership will be co-led by Adam Gerstein , GM and Lead of Business Transformation at Edelman Intelligence and Paul Ofman , Senior Partner for Client Management at RHR .

1

8/1/2019

Partner

United States

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10

12/19/2018

Partner

Canada

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10

Date

2/24/2021

2/17/2021

8/18/2020

8/1/2019

12/19/2018

Type

Vendor

Partner

Partner

Partner

Partner

Business Partner

Country

United States

France

United States

United States

Canada

News Snippet

Why Edelman Chose Us to Protect Brands

This is why both companies have turned to Yonder , including a formalized partnership with Edelman , the leading global communications firm , where Yonder will be their primary provider for disinformation intelligence within the Edelman offering .

Announces Partnerships with BRUT & VidMob. Edelman Launches Global Content Creation Offering Edelman Studios. Edelman Combines Content Engine and Production Capabilities To Help Connect Brands and Consumers.

The partnership amplifies Edelman Intelligence 's Studio 's investment in providing clients a proprietary tech tool with the ability to produce insight-driven creative work .

Edelman and RHR International Announce Partnership to Help Leaders Accelerate Business Transformation.

Execution of the partnership will be co-led by Adam Gerstein , GM and Lead of Business Transformation at Edelman Intelligence and Paul Ofman , Senior Partner for Client Management at RHR .

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Sources

1

1

1

10

10

Edelman Team

57 Team Members

Edelman has 57 team members, including current Chief Executive Officer, President, Richard Edelman.

Name

Work History

Title

Status

Richard Edelman

Chief Executive Officer, President

Current

Lisa Kimmel

Chief Executive Officer

Current

Rachel Franker-Groth

Dentsu Mcgarry Bowen, Draftfcb, and DDB Worldwide

Executive Vice President

Current

Laurie Hays

Executive Vice President, Managing Director

Current

Joseph Kingsbury

Managing Director

Current

Name

Richard Edelman

Lisa Kimmel

Rachel Franker-Groth

Laurie Hays

Joseph Kingsbury

Work History

Dentsu Mcgarry Bowen, Draftfcb, and DDB Worldwide

Title

Chief Executive Officer, President

Chief Executive Officer

Executive Vice President

Executive Vice President, Managing Director

Managing Director

Status

Current

Current

Current

Current

Current

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