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Corporation
INDUSTRIALS | Basic Materials / Chemical Distribution
ecolab.com

Investments

6

Portfolio Exits

6

Partners & Customers

10

Service Providers

2

About Ecolab

Ecolab (NYSE: ECL) offers cleaning, sanitizing, food safety, and infection prevention products and services. The company delivers programs and services to food service, food and beverage processing, healthcare, and hospitality markets. Ecolab was formerly known as Economics Laboratory. It was founded in 1923 and is based in Saint Paul, Minnesota.

Headquarters Location

370 North Wabasha Street

Saint Paul, Minnesota, 55102,

United States

651-293-2233

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Latest Ecolab News

Acquired! Do you keep or change your CRM?

Jun 7, 2023

Bookmark icon Summary: Raju Vegensa of Zoho shares three examples of companies that went through acquisitions and the lessons learned about whether to keep or change their CRM systems. (© Gajus - Canva.com) Mid-market acquisitions can be sticky affairs, especially when they happen fast. Companies are often asked to reassess their org charts and merge into existing workflows, or even physically move offices and disrupt daily work. Endless meet-and-greets with new stakeholders threaten a smooth transition. Having to worry about your CRM introduces an additional, particularly annoying wrinkle. There are arguments for and against having a newly acquired company migrate over to the parent company's CRM. In the short term, it makes sense to maintain business as usual, even if, for the moment, the acquirer and acquiree are running on different systems. This requires minimal new training and allows for some momentum before larger changes need to occur. But, in the interest of long-term health, unifying companies under a single CRM enables organization-wide visibility and data analysis, and ensures high levels of security. Problem is, companies are often keen on making numerous changes all at once, in this case after a merger or acquisition, but rarely later on, when the cost to business might be too high. Hence, they may mandate migration at an early stage, causing more disruption to daily workflows. A successful merger or acquisition requires carrying on with business as usual, and a synchronized deployment and adoption of a singular CRM is the key to ensuring long-term sustainability and consistency. Purolite In early 2022, Purolite, a chemical manufacturing company specializing in resin-based purification and extraction, found themselves with a dilemma. They had recently been acquired by Ecolab, an industry giant in water filtration processes, and after a brief period of transition, their new parent company was asking them to leave Zoho CRM and adopt the system already in place. Amanda Riddle, CRM Integrations Manager at Purolite, insisted that they keep on with business as usual. For one thing, she had already demonstrated that Purolite's CRM could provide robust visibility into past and present operations, and how new workflows and reporting structures were quickly and seamlessly implemented across the organization. Most importantly, Riddle feels a change would have been too disruptive on sales, undermining the very reason Ecolab was interested in Purolite from the start. In two years, Ecolab and Purolite will revisit the decision to keep the companies on disparate systems. They'll be approaching the decision from a place of strength. But had Purolite been forced to migrate away from its CRM too quickly, daily work would largely have had to cease when issues arose or if training had been needed, and the company is grateful for the runway they were provided to operate business-as-usual instead. Shiji Group Once an acquired company has found its sea legs after a merger, parent companies need to start looking ahead to how a unified, singular CRM can elevate business moving forward. Shiji Group, a 5,000 person IT company in the hospitality space, found themselves making this consideration after a number of acquisitions required them to seek consistency across disparate business units. Under multiple CRMs, the company was having trouble keeping tabs on what its recent acquisitions were up to, and this was throwing off the larger sales team, who required visibility to proceed. Shiji could have implemented a short-term solution — one or two apps shared across acquisitions — but, instead, they focused on one that would scale as the company grew, in both size and its ability to handle the complexity presented by managing numerous international workforces. In addition, the company boasted a 20 year history of custom solutions for its customers, so this centralized CRM needed to handle all sorts of information and requests. Shiji ultimately chose Zoho due to its ability to customize the solution on a granular level. Shiji's acquisitions ranged industries, they could deploy at custom scale. This was also going to be a time of uncertainty, and Shiji expected there to be an evolution to their CRM as acquisitions adapted to the new normal. Hiring a larger vendor such as Salesforce, they felt, would include too many agents in the middle gumming up the works when changes needed to be made quickly. The Streaming Network Once a parent company and its new acquisitions drive alignment by running on the same CRM, it becomes possible to produce a shared roadmap. The Streaming Network, a virtual events and webinar platform, was founded more than a decade ago but found itself rapidly growing when COVID-19 necessitated that most live events move online. The company grew from $5 million to $10 million in only two years. After a series of acquisitions, including three inside of a 12-month span, the company realized that its scattershot, multi-CRM configuration was no longer tenable. For one thing, communication between systems was rudimentary. Throughout a seven touch sales process, teams were tracking progress within an unwieldy and cumbersome Excel spreadsheet containing thousands of client names. Worse still, different customers required dissimilar types of invoices, and it was becoming impossible to ensure the right type went to the right customer, let alone keep tabs on incoming payments. With the visibility afforded by a central CRM, anyone within The Streaming Network, regardless of division, can see the status of every customer and tweak sales tactics accordingly. This includes the use of automation to follow up with leads or escalate a support claim to a supervisor. Without the need to micromanage, The Streaming Network executives can focus on growth while the individual business units carry on as usual regardless of where they are located or what stage of the process they oversee. It's about timing For businesses looking to consolidate, even when motivated by cost reduction, rushing the target company into learning and using new systems can backfire, slowing sales from the disruption. At the same time, letting acquisitions run on their old CMS for too long dampens any efforts to assimilate new businesses into established corporate culture. Allow, at least in the short term, the newly acquired business to function as it has, with the tools they already use, and slowly transition them onto org-wide tools, which allow for cross app services like AI and analytics to span the entire portfolio. Read more on:

Ecolab Investments

6 Investments

Ecolab has made 6 investments. Their latest investment was in Miso Robotics as part of their Corporate Minority on March 3, 2023.

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Ecolab Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

3/23/2023

Corporate Minority

Miso Robotics

$15M

Yes

3

7/12/2022

Corporate Minority

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10

1/31/2022

Series B

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$99M

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10

8/2/2020

Series A - II

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$99M

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10

7/10/2018

Series A

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$99M

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10

Date

3/23/2023

7/12/2022

1/31/2022

8/2/2020

7/10/2018

Round

Corporate Minority

Corporate Minority

Series B

Series A - II

Series A

Company

Miso Robotics

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Amount

$15M

$99M

$99M

$99M

New?

Yes

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Co-Investors

Sources

3

10

10

10

10

Ecolab Portfolio Exits

6 Portfolio Exits

Ecolab has 6 portfolio exits. Their latest portfolio exit was Holchem on May 29, 2020.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

5/29/2020

Acquired - II

$99M

2

12/19/2019

Reverse Merger

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$99M

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10

12/18/2019

Spinoff / Spinout

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$99M

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10

10/11/2017

Divestiture

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$99M

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10

10/11/2017

Divestiture

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$99M

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10

Date

5/29/2020

12/19/2019

12/18/2019

10/11/2017

10/11/2017

Exit

Acquired - II

Reverse Merger

Spinoff / Spinout

Divestiture

Divestiture

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Acquirer

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Sources

2

10

10

10

10

Ecolab Acquisitions

32 Acquisitions

Ecolab acquired 32 companies. Their latest acquisition was Deloitte - Brand Operations Services Business on June 06, 2023.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

6/6/2023

$99M

Acquired Unit

1

10/29/2021

$99M

Acquired

12

1/9/2020

$99M

Acquired

3

10/3/2019

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$99M

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10

8/12/2019

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$99M

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10

Date

6/6/2023

10/29/2021

1/9/2020

10/3/2019

8/12/2019

Investment Stage

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Total Funding

Note

Acquired Unit

Acquired

Acquired

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Sources

1

12

3

10

10

Ecolab Partners & Customers

10 Partners and customers

Ecolab has 10 strategic partners and customers. Ecolab recently partnered with Miso Robotics on May 5, 2023.

Date

Type

Business Partner

Country

News Snippet

Sources

5/18/2023

Partner

United States

1

4/3/2023

Partner

United States

1

2/9/2023

Partner

France

TotalEnergies and Ecolab partner to launch heavy use packaging incorporating post-consumer recycled plastic

TotalEnergies and Ecolab have partnered to launch plastic packaging incorporating recycled material for heavy-use purposes .

2

2/2/2023

Partner

United States

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10

11/29/2022

Partner

Denmark

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10

Date

5/18/2023

4/3/2023

2/9/2023

2/2/2023

11/29/2022

Type

Partner

Partner

Partner

Partner

Partner

Business Partner

Country

United States

United States

France

United States

Denmark

News Snippet

TotalEnergies and Ecolab partner to launch heavy use packaging incorporating post-consumer recycled plastic

TotalEnergies and Ecolab have partnered to launch plastic packaging incorporating recycled material for heavy-use purposes .

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Sources

1

1

2

10

10

Ecolab Service Providers

2 Service Providers

Ecolab has 2 service provider relationships

Service Provider

Associated Rounds

Provider Type

Service Type

Acquired

Investment Bank

Financial Advisor

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Service Provider

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Associated Rounds

Acquired

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Provider Type

Investment Bank

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Service Type

Financial Advisor

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Partnership data by VentureSource

Ecolab Team

19 Team Members

Ecolab has 19 team members, including current Executive Vice President, Christopher Chris Roberts III.

Name

Work History

Title

Status

Christopher Chris Roberts III

Land O'Lakes Dairy Accelerator, Cargill, and The Coca-Cola Company

Executive Vice President

Current

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Name

Christopher Chris Roberts III

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Work History

Land O'Lakes Dairy Accelerator, Cargill, and The Coca-Cola Company

Title

Executive Vice President

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Status

Current

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