Infographic: Top Property Portals of East Asia
Aug 20, 2020
Market leading property sites from around the world
20 August 2020
Our series of infographics ‘Top Property Portals’ brings you the market-leading real estate portals from around the world. Last week we looked at the top portals in South Asia , and this week we take a look at the #1 property portals in East Asia according to traffic stats from SimilarWeb. Mongolia’s first property portal is part of the Digital Classifieds Group portfolio after it entered into an agreement with a local conglomerate MCS Group in 2019. Although SimilarWeb is not particularly reliable on matters of Chinese internet traffic it does have Anjuke coming out on top by a paltry 1.5 million visits over the last 3 months over eternal rival Fang.com. The property portal version of the Korean internet search giant Naver. The portal gets around 15 million visits per month to its website and can be considered the #1 player. That said, mobile application traffic (which is harder to track) is a very important factor in the Korean market. Just ahead of Lifull-owned homes.co.jp, Suumo is a market leader that came up with what is, in my humble opinion, the best marketing campaign by a property portal ever seen back in 2016. Apart from running the top property portal in Taiwan, 591’s parent company owns a host of portal and classifieds sites across the country and was formed as far back as 2007. Another from the Frontier Digital Ventures portfolio of portals. iMyanmarHouse has had nearly four times as much traffic as rival ShweProperty over the last 3 months according to SimilarWeb. The portal was founded in 2013 by Burmese businessman Nay Min Thu. Another Asian portal backed by a portal conglomerate, Banlao is part of the Digital Classifieds Group . Although general classifieds site Yula.la gets a lot of traffic in the country, Banlao can be considered the top specialist portal. Another portal from the Digital Classifieds Group portfolio after being bought out in 2015. The portal was the first of its kind in Cambodia after being founded by Moek Chenda in 2009. The leading property portal in Vietnam is part of the PropertyGuru Group . The about us page says 4 million monthly users, the corporate page says 8 million users and SimilarWeb says 6 million monthly visits. Whichever number it is, it makes batdongsan #1 in Vietnam. Another market in which PropertyGuru Group is winning. The group has been present in Thailand since 2011. There is a real proliferation of property portals in the Thai market and competition is provided by Fazwaz, Hipflat, dotproperty and others. According to the stats on SimilarWeb, iProperty has been getting around 3.2 million visits per month for the past 3 months in Malaysia while PropertyGuru clocks around 2 million. PropertyGuru comes out on top in Singapore according to SimilarWeb. The combined forces of 99.co and iProperty are a formidable opponent though and may challenge at the top soon. An eclectic mix of property portals here including South African (Naspers) owned Property24, Japanese (Lifull) owned dotproperty and Dubai owned (EMPG) Lamudi which beats the rest in terms of traffic according to SimilarWeb. Another market in which the combined forces of iProperty and 99.co battle it out against PropertyGuru and the portal it acquired in 2015, RumahDijual. Here 99.co is a clear winner in terms of traffic with nearly 8.5 million visits in July according to SimilarWeb.