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BUSINESS PRODUCTS & SERVICES | Advertising, Marketing & PR
dac.co.jp

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Investments

24

Portfolio Exits

2

Partners & Customers

6

About D.A.Consortium

D.A.Consortium, part of holding company Hakuhodo, is an online advertising company that provides support to publishers, ad agencies, and other partner companies by purchasing and selling ad space, planning, and reporting. It also manages ads through trading desks, develops high-tech solutions, and offers advertising-related digital marketing services.

D.A.Consortium Headquarter Location

4-20-3 Ebisu, Shibuya-ku Yebisu Garden Place Tower

Tokyo, 150-6033,

Japan

+81-3-5449-6360

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Latest D.A.Consortium News

Japanese skills marketplace Coconala files for IPO valued at over $207M

Feb 11, 2021

Tokyo-based Nyle , the company behind a car subscription service called Carmo , announced on Monday that it has secured about 3.7 billion yen (about $35.7 million) in the latest funding round. Participating investors are Dimension (investment arm of Dream Incubator), JIC Venture Growth Investments (JIC-VGI), Environmental Energy Investment, Hakuhodo DY Media Partners, SBI Group, Nippon Venture Capital, Gree Ventures, Digital Advertising Consortium, and unnamed individual investors. The company also announced that it has signed loan agreements with several financial institutions for a total of up to 1.3 billion yen (about $12.5 million). Prior to this round, the company raised about 1.5 billion yen from several investors including Sparks Group (TSE:8739), SBI Group, and Aoki Group back in April of 2019. The latest round raied the company’s cum of funding (without loans) to date up to 5.57 billion yen (about $53.7 million) Carmo is completely offered online and allows users to use a new car for as little as the 10,000 yen-range (starting at $96 approx.) per month. It has received 45,000 applications from users for three years since its launch back in January of 2018. Using the funds, Nile plans to strengthen its marketing activities, strengthen alliances with auto repair shops, auto dealers, and gas stations while considering merge and acquire companies with potential synergies. Tokyo-based Rocket Staff , known for its “all-you-can-read for free manga” app called Manga King ( iOS / Android ), was confirmed that it has been acquired by Japanese largest anime retail chain Animate . The amount of the acquisition has not been disclosed but we learned that Animate will take a 70% stake of Rocket Staff’s Japanese and South Korean business entities, making Rocket Staff a consolidated subsidiary of Animate. Following this acquisition, Animate CEO Ryu Takahashiand several of its directors are expected to join the board of directors at Rocket Staff’s Japanese and South Korean companies. Kou Youngwook,the founder of Rocket Staff, will continue serving his company as theCEO, and there will be no major changes in their business. Animate made 65 billion yen in an annual group sales and accounted for a third of the entire Japanese anime market which is estimated to be worth 240 billion yen. Having about 30 group companies under their wing, the anime giant is considered active in corporate acquisitions. As one residing in the Japanese startup community, it is still fresh in our minds that Pixiv, the Japanese startup behind a social illustration service under the same name, was acquired by the Animate group in 2015. CEO and Founder Kou Yongwook (left and front) and some of his team at Rocket Staff. Image credit: Rocket Staff Kou came to Japan alone from South Korea 20 years ago at his age of 20. After working at a TV station based out of Tokyo, he established Rocket Staff in November of 2010. Making the most of his Korean background, he developed apps across Japan and South Korea, coordinated app marketing for both markets, and served as a correspondent reporting on the state of technology in Japan for an IT-focused TV channel in South Korea. Some of his notable apps include Peppermeet, which allows users to chat and share photos with others nearby , and Ad&Joy, which allows users to earn points by watching ads. In 2018, Rocket Staff launched a blockchain-powered decentralized ad network called ACA Network , but this did not work out and was subsequently forced to shut down. The company’s core business is currently Manga King, which turns manga titles published in a printed form in the past into the mobile app format so that they can share revenue from ads placed alongside manga episodes with manga publishers. There are more than 50,000 manga episodes available on the mobile app now, and users have downloaded these episodes over 300 million times to date. RocketStaff’s joining the Animate group is expected to help accelerate thelatter’s digital transformation initiative. In our previous interviewwith Kou, he revealed his vision such as partnering with popular mangaartist teams in Taiwan and South Korea, building a new distributionsystem for manga using blockchain, and working with publishers and other organizations to create a unique ecosystem where fans’ evaluations canlead to creators’ motivation and income. Stay tuned for our further coverage reporting their business development details after the acquisition. Related news AnyMind Group (previously known as AdAsia Holdings) , the startup developing and offering AI-based marketing solutions in Japan and other Asian countries, announced on Friday that it will take a full stake in cross-border marketing company Engawa , a subsidiary of Japanese PR and marketing firm Sunny Side Up (TSE: 2180). The price of the acquisition is not disclosed. Upon this, Engawa’s president and CEO Takanobu Ushiyama join the board of directors of AnyMind’s Japanese subsidiary AnyMind Japan. For Anymind, this will be the seven startup acquisition. Engawa was established in 2015 as a wholly owned subsidiary of Sunny Side Up, and then secured funding form Japanese ad production company TYO (subsequently merged with other ad production company AOI Pro. back in 2017). Engawa has been consisted of the team of Tokyo Weekender , an English-language news publication founded back in 1970, and the members from Sunny Side Up. The company has been helping SMEs (small and medium-sized enterprises) rooted in local regions through partnership with local governments across Japan. According to Japanese company database Initial , Engawa was valued at 680 million yen (about $6 million) as of the post-series A round back in September of 2018. In August 2019, AnyMind established a joint venture and Asia-focused influencer marketing agency called AnyUp with Sunny Side Up’s subsidiary Sunny Side Partners. AnyMind says potential synergies in business and human resources encouraged them to acquire Engawa. For the time being, it is expected that the acquisition will help AnyMind better reach their solutions to Engawa’s more than 700 clients such as small manufacturers and local producers across the country. In an interview with Bridge, Engawa’s Ushiyama says, When we think about how to maximize the potential for business growth in cross-border marketing, we believe that AnyMind is an ideal partner because of its huge digital assets. Since the further growth of Engawa is beneficial to our former parent company Sunny Side Up, the acquisition talks went went smoothly. Kosuke Sogo, CEO of AnyMind, added, AnyMind has a growing client base among large enterprises, but we have not yet been able to reach out to local governments and manufacturers in Japan where you will typically need a long-term and face-to-face-based sales effort. Engawa has many clients from small manufacturers and local producers across the country, which is extremely attractive for us. In the field of influencer marketing, both AnyMind and Engawa have theirown influencer network in Southeast Asia and China, respectively, andwill be able to operate them in an integrated manner and addthem to each other’s client proposal menus. AnyMind Japan, the Japanesesubsidiary of AnyMind, has more than 100 employees, and Ushiyama’s addition to AnyMind Japan’s board of two managing directors (CEO Sogo plus Junki Kitajima, CEO of Grove, whose company was acquired by AnyMind earlier last year) isexpected to strengthen the management structure. Last year, AnyMind launched its out-of-home (OOH) ad business by rolling out digital signage across Tokyo’s Haneda International Airport , which will be the first milestone to build a network of digital signage in regional airports across the country. In view of helping strengthen the promotion and marketing solutions for local companies through Engawa, the expansion of this digital signage ad network all across regional airports in Japan will be also a tail wind for both companies. Related news Image credit: Spiber Spiber has been developing plant-based artificial protein fiber material called Brewed Protein . The Japanese startup announced on Wednesday that it has secured 25 billion yen (about $240 million) utilizing a value securitization structure . This funding round uses the company’s tangible and intangible assets as collateral to solicit funds from a wide range of investors, which allows them to get funds without making choices like debt financing or third-party allocation of shares which is likely to take time to negotiate with lenders or cause equity dilution. This round was arranged by Mitsubishi UFJ Morgan Stanley Securities with participation from The Bank of Tokyo-Mitsubishi UFJ as the initial lender and a credit investor while the names of the other investors participating have not been disclosed. Spiber signed a collaboration agreement with US-based grain producing major Archer-Daniels Linseed Company (NYSE:ADM) in September. The funds will be used to build a mass production system for brewed protein in the US in addition to research and development of new materials scheduled to launch in several years. Spiber was founded in 2007 as a spin-off from the Institute for Advanced Biosciences at Keio University in Tsuruoka City, Yamagata Prefecture. Since its incorporating, the company has to date secured an estimated amount of over 35 billion yen (about $340 million). In April of 2019, the company secured 5 billion yen ($48.4 million) in syndicated loans from The Bank of Tokyo-Mitsubishi UFJ, Yamagata Bank, Shonai Bank, and Tsuruoka Shinkin Bank to develop a huge world-class plant for protein fermentation and purification operations in eastern Thailand (Rayong Province). The company is reportedly valued at over 111.5 yen ($1.08 billion). Initially focused on spider silk which is said to be the strongest material on earth, the company had been developing a man-made synthetic fiber material called Qmonos. However, although the protein fibroin in spider silk is strong, it causes super shrinkage when wet, making it difficult to maintain the dimensional stability of products made from the material. Subsequently the startup succeeded to develop a protein fiber with high dimensional stability by removing the amino acid sequence features causing shrinkage from the fibroin gene, and rebranded Qmonos into Brewed Protein. The new material is produced by microbial fermentation from plant-based sugars such as glucose and sucrose, which does not require any petroleum-derived material at all. It attracts huge attention because of many use cases: a microplastic-free and non-animal-derived material in the apparel industry, contributing to weight reduction in the logistics industry, a next-generation core material for artificial hair in the medical industry. See also: Image credit: QD Laser Japanese startup QD Laser , the developer of retinal scanning displays called the Retissa series, announced on Monday that IPO application to the Tokyo Stock Exchange (TSE) has been approved. The company will be listed on the TSE Mothers Market on February 5 of 2021 with plans to offer 9,451,800 shares for public subscription and to sell 2,033,900 shares in over-allotment options for a total of 4,107,600 shares. The underwriting will be led by SMBC Nikko securities while QD Laser’s ticker code will be 6613. Based on the estimated issue price of 275 yen (about $2.65), the company will be valued at 9.51 billion yen (about $91.7 million). Its share price range will be released on January 20 with bookbuilding scheduled to start on January 21 and pricing on January 27. According to the consolidated statement as of March 2020, they posted revenue of 756.63 million yen ($7.3 million) with an ordinary loss of 1.23 billion yen ($11.8 million). QD Laser was established in 2006 as a spin-off from Fujitsu Laboratories where QD Laser’s founder and CEO Mitsuru Sugawara was previously quantum dot lasers. Using the company’s technology, images can be directly delivered onto the device wearer’s retina from a laser projector built inside the frame, and has the potential to improve the quality of life (QoL) of the visually impaired who are not totally blind but are forced to live in a blurred world. It is also expected to be applied to augmented reality and smart glasses. Led by Japanese computer manufacturing giant Fujitsu (26.64% through their three funds, TSE:6702), the company’s major shareholders include Tokyo Century (TSE:8439, 13.02%), Mitsui & Co. Global Investment (12.45%), Axa Life Insurance (6.80%), QD Laser’s Sugawara (5.17%), Beyond Next Ventures (2.67%), Daiichi Life Insurance, Realtech Fund (2.66%), DG Ventures (2.36%), and Nikko-SBI Innovation Fund (2.36%). See also:

D.A.Consortium Investments

24 Investments

D.A.Consortium has made 24 investments. Their latest investment was in Nyle as part of their Unattributed VC - III on January 1, 2021.

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D.A.Consortium Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

1/23/2021

Unattributed VC - III

Nyle

$35.7M

Yes

1

3/31/2020

Series A

Siiibo

$2.02M

Yes

1

11/18/2019

Series E - II

SmartNews

$64M

Yes

12

8/8/2019

Series A - II

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$99M

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10

5/30/2019

Seed - III

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$99M

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10

Date

1/23/2021

3/31/2020

11/18/2019

8/8/2019

5/30/2019

Round

Unattributed VC - III

Series A

Series E - II

Series A - II

Seed - III

Company

Nyle

Siiibo

SmartNews

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Amount

$35.7M

$2.02M

$64M

$99M

$99M

New?

Yes

Yes

Yes

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Co-Investors

Sources

1

1

12

10

10

D.A.Consortium Portfolio Exits

2 Portfolio Exits

D.A.Consortium has 2 portfolio exits. Their latest portfolio exit was Origami on January 23, 2020.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

1/23/2020

Acquired

2

00/00/0000

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$991

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10

Date

1/23/2020

00/00/0000

Exit

Acquired

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Companies

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Valuation

$991

Acquirer

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Sources

2

10

D.A.Consortium Acquisitions

2 Acquisitions

D.A.Consortium acquired 2 companies. Their latest acquisition was SPiRE Mobile Media Representative Business on May 21, 2012.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

5/21/2012

Acquired Unit

1

4/30/2009

Private Equity

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$99M

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10

Date

5/21/2012

4/30/2009

Investment Stage

Private Equity

Companies

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Valuation

Total Funding

$99M

Note

Acquired Unit

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Sources

1

10

D.A.Consortium Partners & Customers

6 Partners and customers

D.A.Consortium has 6 strategic partners and customers. D.A.Consortium recently partnered with Hakuhodo DY Media Partners on February 2, 2020.

Date

Type

Business Partner

Country

News Snippet

Sources

2/17/2020

Partner

Hakuhodo DY Media Partners

Japan

Hakuhodo DY Partners and DAC partner with The Asahi Shimbun to enhance “Category Works,” a sector-specific marketing solution

Tokyo , February 17 , 2020 -- Hakuhodo DY Media Partners Inc. and D.A.Consortium Inc. are proud to announce an alliance with The Asahi Shimbun Company , which owns digital media in a diverse range of fields , to enhance the capabilities of Category Works , a sector-specific marketing solution provided by Hakuhodo DY Media Partners Inc. .

1

9/10/2019

Partner

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10

4/19/2019

Licensor

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10

4/24/2018

Partner

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10

3/30/2015

Supplier

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10

Date

2/17/2020

9/10/2019

4/19/2019

4/24/2018

3/30/2015

Type

Partner

Partner

Licensor

Partner

Supplier

Business Partner

Hakuhodo DY Media Partners

Country

Japan

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News Snippet

Hakuhodo DY Partners and DAC partner with The Asahi Shimbun to enhance “Category Works,” a sector-specific marketing solution

Tokyo , February 17 , 2020 -- Hakuhodo DY Media Partners Inc. and D.A.Consortium Inc. are proud to announce an alliance with The Asahi Shimbun Company , which owns digital media in a diverse range of fields , to enhance the capabilities of Category Works , a sector-specific marketing solution provided by Hakuhodo DY Media Partners Inc. .

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Sources

1

10

10

10

10

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