Jun 28, 2022

Omi, a French startup that specialises in SaaS software for modelling and rendering 3D photo and video for brands, has raised €6 million in seed funding. The round was led by Dawn Capital, with participation from a range of angel investors including Founders Future’s Marc Ménasé who led Omi’s previous round, Zenly cofounder Alexis Bonillo, Deezer founder Daniel Marhely and Voodoo cofounder Laurent Ritter. There was also participation from Pareto Holdings, Financière Saint James (Veepee.com’s co-founder family office), Motier Ventures (Galeries Lafayette family office) and Famille C Venture (Clarins family office).Omi says that its photo-realistic 3D technology enables brands and marketers to “virtualise their products and create photos and videos of their products in minutes, with no skills and at low cost”. The funding will be used to accelerate the development of its R&D, recruit new talent, and build an international presence. “Omi saves marketers time and money but also opens up many business opportunities.” says Hugo Borensztein, CEO and Co-founder, Omi. “By responding to the current content creation challenges faced by brands and empowering them to easily integrate into Web3 experiences such as Augmented Reality or Metaverses, we are truly shaping the future of product marketing.”“The next challenges - smart contract, distribution of 3D content in NFT, 3D modelling of the entire collections of major brands - are exciting technological and cultural challenges and we are delighted to bring our know-how.” Ségolène Watine, D2C Business Manager at Nestlé Cereal Partners Worldwide, says: “Omi’s level of sophistication in producing world class visual assets is a true game changer, especially in a world where social media has become so influential, but content becomes quickly outdated.”“Now we can feed our editorial calendar with new and fresh visuals, without the new need for physical production, in a way that doesn’t cost too much in money and time.” Laurent Solly, Vice President at Meta, says: “Omi is the future of content marketing.”“Their solution is an absolute must-have for marketers - big or small - making it seamless to generate ultra-realistic content and match the content volume requirements of today, but also to leverage Web3 marketing opportunities.”