Predict your next investment

Daimler Trucks North America company logo
AUTOMOTIVE & TRANSPORTATION | Automobile Manufacturing
daimler-trucksnorthamerica.com

See what CB Insights has to offer

Investments

1

Partners & Customers

10

About Daimler Trucks North America

Daimler Trucks North America, headquartered in Oregon, is a truck manufacturer, producing and marketing commercial vehicles under the Freightliner, Western Star, and Thomas Built Buses nameplates. Daimler Trucks North America is a Daimler company, the world's leading commercial vehicle manufacturer.

Daimler Trucks North America Headquarter Location

4555 North Channel Avenue

Portland, Oregon, 97217,

United States

+1 503 745 8000

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Daimler Trucks North America Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Daimler Trucks North America Rank

Latest Daimler Trucks North America News

Money and range: Experts note roadblocks to EV adoption

Sep 15, 2021

The smaller the truck, the smaller the battery, which is why fleets such as PepsiCo's target medium-duty vehicles for electrification. Published Sept. 15, 2021 First published on Electric trucks are the future for many major OEMs and fleets, but major change comes down to two central and familiar aspects: money and range. Electric batteries for Class 8 trucks are expensive. Plus, they only allow shorter ranges, at least for now. For major fleets that make short runs, that is just fine. PepsiCo is adding electric trucks as fast as it can, to help many of its 291,000 employees make deliveries. The trend has Ken Marko, PepsiCo's senior national fleet sustainability manager, talking more and more to a new kind of businesspersons to get more trucks installed. "I talk to utility guys," said Marko, speaking during a panel at this year's Advanced Clean Transportation Expo, held in Long Beach at the end of August. But PepsiCo is targeting its medium-duty fleet first. Smaller electric trucks have smaller batteries. Class 7 and 8 trucks have to carry a lot of tonnage, a strain on the batteries, one that limits range. For heavy-duty fleets and OEMs, it is a more challenging scenario, with costs and battery density the big issues, the same challenges from two years ago, the same ones that have largely prevented widespread adoption of Class 8 electric trucks. Yet for Daimler Trucks, the largest North American truckmaker, ACT Expo was the place its CEO, Roger Nielsen, declared the verdict was in, and that battery-electric trucks would win the competitive race over hydrogen-propelled trucks. Nielsen made the announcement in April 2019 . At the end of 2019, there were 2,000 heavy-duty electric trucks and buses on the road, according to Tim Denoyer, ACT Research vice president and senior analyst. Denoyer said he believes that could rise to 4,000 units, including Class 7 electric buses, by the end of 2021. It's more but far from the progress that planners hope for. "It's hard to argue with the financial case." Brian Alexander Director of Public Relations for Lion Electric This year, there was no such dramatic statement from OEM CEOs similar to Nielsen's. While there were certainly proponents of electric and hydrogen, companies and groups pushing diesel efficiency, natural gas and propane also showed up at the expo. There seemed to be a small consensus that the immediate future will consist of a mix of renewable and even nonrenewable fuels, something quite unlike Nielsen's position. Obviously, officials felt there were roadblocks to wider, sooner deployment of more electric vehicles. At the end of the expo, a Daimler official was asked what it would take to see widescale adoption of electric trucks. Her answer was simple: Battery costs have come down but will they will need to come down more, said Kary Schaefer, general manager of product marketing and strategy at Daimler Trucks North America. And the batteries need to have more density to hold more electricity, for longer range, she said during a panel of OEM officials. The barriers of costs and charging Schaefer did not have to preach. Other OEMs and fleets are well aware of the costs. Ann Rundle, vice president of ACT Research, said at present, the battery pack for an electric Class 8 truck makes up at least 55% of the cost of a new truck. That cost is expected to fall by a third by 2030, she said, creating a better total cost of ownership for long-haul fleets. For other applications, such as short hauls, the total cost of ownership for electric Class 8 trucks is already attractive. And in smaller electric trucks, ROI is already better than diesel, said Brian Alexander, director of public relations for Lion Electric. Lion has 400 trucks and buses on North American roads, including 10 Class 6 in use by Amazon. Amazon also has a purchase agreement for another 2,500 Lion Electric trucks within five years. "It's hard to argue with the financial case," said Alexander. Indeed, many electric-truck proponents argued the same thing. But for now, the initial expense of Class 8 trucks weigh heavily on the minds of fleets. Experts say the heavy battery packs can hold more power and more cheaply too. "The battery technology still needs to improve," said Chris Nelder, host of the "Energy Transition Show," and an advocate of electric trucks. To Nelder, the biggest challenge is charging infrastructure, which he considers a larger problem than cost and density. While the electric grid is many more places than diesel, charging stations that can meet the needs of Class 8 trucks are not. The stations have to be quick and have enough power from the grid, too. Utilities have to install charging infrastructure, and they will have to find a way to power the infrastructure as the number of electric cars, trucks and buses takes off. "The battery technology still needs to improve." Chris Nelder Host of the "Energy Transition Show" The transport industry is slowly being guided by states such as California to transition to zero-emission trucks. The mandates from the planners have been coming. On June 25, 2020, the California Air Resources Board unanimously passed its Advanced Clean Trucks rule . It mandates that by 2045, every new truck sold in California will be zero-emission. It was that kind of political environment ACT Expo attendees were coming back to, a state happy to regulate trucking and an industry that has need of clean, green trucks doing short runs from the Ports of Los Angeles and Long Beach, lanes ripe for trucks with limited fuel range. But a problem for-hire fleets has is not educating themselves on electric trucks, Nelder said. Fleets are busy with diesel-powered trucks, and the industry all too easily listens to negative bits of information about costs and range. Transport experts are noting more and more that the total cost of ownership will be lower for electric trucks. In February, Denoyer said the purchase cost for a new electric truck is higher than a new diesel-powered truck, by as much as 40% to 50%. "Even with that, the total cost of ownership is lower," said Denoyer. "Because you are going to spend less on fuel and maintenance over the life of the vehicle." And the expertise required for electric trucks is already there, Nelder said. Big and medium-sized for-hire fleets have sophisticated equipment now, complicated machines that require expertise. Those fleets can certainly handle a few electric trucks, he said, as the industry makes a long, slow transition to cleaner trucks. But the pace of interest and urgency needs to pick up, Nelder said. "They're not studying [it]," said Nelder. "They're not trying to learn anything about EVs." This story was updated with comments about Class 8 truck battery costs. Recommended Reading:

Daimler Trucks North America Investments

1 Investments

Daimler Trucks North America has made 1 investments. Their latest investment was in High Definition Vehicle Insurance as part of their Series B on August 8, 2021.

CBI Logo

Daimler Trucks North America Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

8/19/2021

Series B

High Definition Vehicle Insurance

$32.5M

Yes

5

Date

8/19/2021

Round

Series B

Company

High Definition Vehicle Insurance

Amount

$32.5M

New?

Yes

Co-Investors

Sources

5

Daimler Trucks North America Acquisitions

1 Acquisition

Daimler Trucks North America acquired 1 company. Their latest acquisition was Thomas Built Buses on October 06, 1998.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

10/6/1998

Acq - Fin

Acquired

1

Date

10/6/1998

Investment Stage

Acq - Fin

Companies

Valuation

Total Funding

Note

Acquired

Sources

1

Daimler Trucks North America Partners & Customers

10 Partners and customers

Daimler Trucks North America has 10 strategic partners and customers. Daimler Trucks North America recently partnered with Decisiv on August 8, 2021.

Date

Type

Business Partner

Country

News Snippet

Sources

8/2/2021

Partner

Decisiv

United States

Daimler Trucks North America Partners with Decisiv

`` Our partnership with Decisiv Inc. will further enhance our Uptime by reducing the time to write up repair estimates , enabling instant approvals , verifying real-time parts availability , and providing consistent labor hours utilizing standard repair times , '' said Paul Romanaggi , chief customer experience officer at Daimler Trucks North America .

1

5/5/2021

Partner

XPO Logistics

United States

XPO Pilots Battery-Electric Truck

XPO Logistics , Inc. , a leading global provider of transportation and logistics solutions , has partnered with Daimler Trucks North America LLC to test Daimler Trucks North America LLC 's battery-electric commercial trucks under real-life operating conditions in California .

2

12/1/2020

Partner

Portland General Electric

United States

THANKS TO OUR SPONSOR:. Courtesy of Daimler Trucks North America. PGE, Daimler team up to build charging hub for electric trucks in Portland - OPB

PGE , Daimler Trucks North America team up to build charging hub for electric trucks in Portland .

1

11/12/2020

Partner

Subscribe to see more

Subscribe to see more

Subscribe to see more

10

10/27/2020

Partner

Subscribe to see more

Subscribe to see more

Subscribe to see more

10

Date

8/2/2021

5/5/2021

12/1/2020

11/12/2020

10/27/2020

Type

Partner

Partner

Partner

Partner

Partner

Business Partner

Decisiv

XPO Logistics

Portland General Electric

Country

United States

United States

United States

Subscribe to see more

Subscribe to see more

News Snippet

Daimler Trucks North America Partners with Decisiv

`` Our partnership with Decisiv Inc. will further enhance our Uptime by reducing the time to write up repair estimates , enabling instant approvals , verifying real-time parts availability , and providing consistent labor hours utilizing standard repair times , '' said Paul Romanaggi , chief customer experience officer at Daimler Trucks North America .

XPO Pilots Battery-Electric Truck

XPO Logistics , Inc. , a leading global provider of transportation and logistics solutions , has partnered with Daimler Trucks North America LLC to test Daimler Trucks North America LLC 's battery-electric commercial trucks under real-life operating conditions in California .

THANKS TO OUR SPONSOR:. Courtesy of Daimler Trucks North America. PGE, Daimler team up to build charging hub for electric trucks in Portland - OPB

PGE , Daimler Trucks North America team up to build charging hub for electric trucks in Portland .

Subscribe to see more

Subscribe to see more

Subscribe to see more

Subscribe to see more

Sources

1

2

1

10

10

Daimler Trucks North America Team

13 Team Members

Daimler Trucks North America has 13 team members, including current Chief Executive Officer, President, Roger Nielsen.

Name

Work History

Title

Status

Roger Nielsen

Chief Executive Officer, President

Current

Beate Orgas

Chief Executive Officer

Current

Brian Lewallen

Detroit Diesel Corporation

President

Current

Scott McAllister

President

Current

Oliver Weilandt

Chief Financial Officer

Current

Name

Roger Nielsen

Beate Orgas

Brian Lewallen

Scott McAllister

Oliver Weilandt

Work History

Detroit Diesel Corporation

Title

Chief Executive Officer, President

Chief Executive Officer

President

President

Chief Financial Officer

Status

Current

Current

Current

Current

Current

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.