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AUTOMOTIVE & TRANSPORTATION | Automobile Manufacturing
daimler-trucksnorthamerica.com

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Investments

1

Partners & Customers

10

About Daimler Trucks North America

Daimler Trucks North America, headquartered in Oregon, is a truck manufacturer, producing and marketing commercial vehicles under the Freightliner, Western Star, and Thomas Built Buses nameplates. Daimler Trucks North America is a Daimler company, the world's leading commercial vehicle manufacturer.

Daimler Trucks North America Headquarter Location

4555 North Channel Avenue

Portland, Oregon, 97217,

United States

+1 503 745 8000

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Daimler Trucks North America Web Traffic

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Latest Daimler Trucks North America News

Truck Talk: Delayed gratification edition

Oct 15, 2021

Truck Talk: Delayed gratification edition Tesla Semi pragmatism; long game in used truck storefronts, and a Transformers' mystery 5 minutes read Tesla delays the Semi for a fourth time. Is Elon Musk losing his first-mover edge in electric trucks? Low-mileage used trucks are hard to get. So why are major players adding storefronts to sell them? And is that a transforming Mack Truck — or not? Lost advantage or … With its fourth delay to planned production in late 2023, a case can be made that the Tesla Semi electric truck is losing the first-mover advantage it claimed from its reveal in late 2017. Or maybe not. “If Tesla can make a 400- to 500-mile range semi, it will immediately have the best truck on the market,” Gartner smart mobility analyst Mike Ramsey told me. “That’s the allure of Tesla sticking with it. The other companies will have solid offerings, but they won’t compete well with that sort of range.” In fact, NFI Industries, which will transform its entire drayage fleet in Southern California to battery-electric trucks in the next few years, sees an upper limit of about 300 miles of range for the offerings from traditional manufacturers. Hydrogen-powered fuel cells — which are anathema to Tesla founder Elon Musk — are a likely alternative. The Tesla Semi — delayed again. (Photo: Tesla) There is a certain pragmatism in Tesla’s approach to using scarce microchips to boost production of its Model 3 and Model Y passenger cars instead of the Semi, or even the popular but polarizing Cyberruck. “Tesla probably shouldn’t bother with the Semi given its other products and their popularity, but its leadership has shown a strong resistance to conventional thinking,” Ramsey said. But did Tesla push old-line truck manufacturers to accelerate plans for electric trucks? Antti Lindstrom, trucking analyst at IHS Markit, says no. It’s the regulations, stupid. California will begin requiring sales quotas for zero-emission commercial trucks in 2024 before pushing diesel-powered trucks off the road entirely in the next decade. “The market is driven by legislative measures, which are pushing the demand in the zero-emissions direction,” Lindstrom told me. “The industry is responding to what will be expected of them in order to match the emissions standards set by markets.”  “The market is driven by legislative measures, which are pushing the demand in the zero-emissions direction. The industry is responding to what will be expected of them in order to match the emissions standards set by markets.” Antti Lindstrom, IHS Markit trucking analyst Ramsey thinks Tesla did have an influence on the industry. “It showed that there would be demand for their EV trucks and gave a push to the incumbents,” he said. So it really doesn’t matter when — or if — Tesla starts building the Semi. On several fronts, its work is done. Lots of earned media attention for a mostly phantom product. Musk says just enough, cryptically enough, to keep questions coming about the Semi. It is important to remember, Lindstrom said, that Musk has historically done what he says he will do. He just doesn’t always do it when he says he will. Get your used truck … showroom FreightWaves writes monthly about the used truck market, with its fortunes taking cues from what is happening with new truck deliveries. The present squeeze on the availability of low-mileage used trucks is a result of upstream supply chain constraints crippling manufacturers’ ability to complete new trucks. Fleets are reluctantly holding onto equipment they would have traded. That has sent used truck prices through the roof. “Because the law of supply and demand has not and cannot be repealed, used truck prices are left with no alternative but to continue climbing,” ACT Research Vice President Steve Tam said. So why are so many used truck outlets being added? Ryder last week said it is adding five outlets, bringing its total to 60. The SelecTrucks unit of DaimlerTrucks has added eight storefronts since January. What gives? “Despite the use of the internet as a selling tool, many truck buyers like to ‘kick the tires’ before plunking down a healthy sum of cash and/or taking out a loan for a used truck,” Tam told me. “For those buyers, there is no substitute for having a storefront. These facilities will likely also offer service, which provides a great stream of revenue.” Daimler Trucks North America has added eight SelecTrucks used truck locations so far in 2021. (Photo Daimler Trucks North America) Eugene Tangney, vice president of global vehicle sales at Ryder System Inc., suggests the company is playing the long game. “Ryder understands the market cycles, and we strive to react quickly as they change,” he said. “Ryder has always maintained a large retail footprint in the U.S. and Canada to be the transportation provider of choice in pre-owned commercial vehicle sales. With this expansion, we are staying close to our customers and potential customers.” Daimler declined to talk used storefront strategy. But it did name a new president for SelecTrucks, welcoming back T.J. Reed, who left Tier 1 supplier Meritor Inc. to rejoin DTNA. Moving the metal Maybe there are fewer used trucks arriving on used truck lots, but that doesn’t mean the metal isn’t moving. Olathe, Kansas-based Team DriveAway is adding a portal to let customers know where the trucks they are moving from one place to another are at any given time. That includes the status of their vehicle moves, the time of pickup and on-time delivery. Team DriveAway making visibility of truck moves easier. (Photo: TeamDriveAway) Is Mack back in ‘Transformers 7’? The Mack Granite heavy-duty truck may or may not be making its return to the Transformers movie franchise next summer. Photos from the seventh installment of the cars-to-robots action flick called “Transformers: Rise of Beasts” showed up on Instagram last week courtesy of director Steven Cappel. The Drive was one of several outlets to offer a vehicle rundown for the film. The black truck is identified as a Mack Granite, which, if correct, would mark Mack’s first appearance in a Transformers’ movie since the third installment in “Transformers: Dark of the Moon” back in 2011. For its part, Mack isn’t saying. Something about not discussing future products. But looking closely, the grill suggests more of a Kenworth W900L. Transformer tease: Is this a Mack Granite or some other truck? “Mack is proud of our participation in past movies in the Transformers series, and we look forward to any future opportunities that may arise with this franchise,” David Galbraith, Mack Trucks vice president of global brand and marketing, told Truck Talk. Mack clearly is proud of its past association with Transformers. A spokesman dug up archived video and stills of the Granite as the alter ego of Transformers leader Optimus Prime in “Dark of the Moon.” The Mack Granite as Optimus Prime’s alter ego in “Transformers: Dark of the Moon” from 2011. (Photo: Mack Trucks Historical Museum) That’s it for this week. Thanks for reading. Click here to get Truck Talk delivered by email on Fridays. Alan Tags

Daimler Trucks North America Investments

1 Investments

Daimler Trucks North America has made 1 investments. Their latest investment was in High Definition Vehicle Insurance as part of their Series B on August 8, 2021.

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Daimler Trucks North America Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

8/19/2021

Series B

High Definition Vehicle Insurance

$32.5M

Yes

5

Date

8/19/2021

Round

Series B

Company

High Definition Vehicle Insurance

Amount

$32.5M

New?

Yes

Co-Investors

Sources

5

Daimler Trucks North America Acquisitions

1 Acquisition

Daimler Trucks North America acquired 1 company. Their latest acquisition was Thomas Built Buses on October 06, 1998.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

10/6/1998

Acq - Fin

Acquired

1

Date

10/6/1998

Investment Stage

Acq - Fin

Companies

Valuation

Total Funding

Note

Acquired

Sources

1

Daimler Trucks North America Partners & Customers

10 Partners and customers

Daimler Trucks North America has 10 strategic partners and customers. Daimler Trucks North America recently partnered with American Center for Mobility on October 10, 2021.

Date

Type

Business Partner

Country

News Snippet

Sources

10/4/2021

Partner

American Center for Mobility

United States

DTNA, ACM Announce Collaboration

The partnership agreement between DTNA and ACM represents the first collaboration by ACM with a manufacturer of medium - and heavy-duty commercial vehicles and formalizes a long-standing relationship between ACM and DTNA , whose Detroit brand has used the center for multiple years to demonstrate its technologies for customers and distributors .

1

8/2/2021

Partner

Decisiv

United States

Daimler Trucks North America Partners with Decisiv

`` Our partnership with Decisiv Inc. will further enhance our Uptime by reducing the time to write up repair estimates , enabling instant approvals , verifying real-time parts availability , and providing consistent labor hours utilizing standard repair times , '' said Paul Romanaggi , chief customer experience officer at Daimler Trucks North America .

1

5/5/2021

Partner

XPO Logistics

United States

XPO Pilots Battery-Electric Truck

XPO Logistics , Inc. , a leading global provider of transportation and logistics solutions , has partnered with Daimler Trucks North America LLC to test Daimler Trucks North America LLC 's battery-electric commercial trucks under real-life operating conditions in California .

2

12/1/2020

Partner

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10

11/12/2020

Partner

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10

Date

10/4/2021

8/2/2021

5/5/2021

12/1/2020

11/12/2020

Type

Partner

Partner

Partner

Partner

Partner

Business Partner

American Center for Mobility

Decisiv

XPO Logistics

Country

United States

United States

United States

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News Snippet

DTNA, ACM Announce Collaboration

The partnership agreement between DTNA and ACM represents the first collaboration by ACM with a manufacturer of medium - and heavy-duty commercial vehicles and formalizes a long-standing relationship between ACM and DTNA , whose Detroit brand has used the center for multiple years to demonstrate its technologies for customers and distributors .

Daimler Trucks North America Partners with Decisiv

`` Our partnership with Decisiv Inc. will further enhance our Uptime by reducing the time to write up repair estimates , enabling instant approvals , verifying real-time parts availability , and providing consistent labor hours utilizing standard repair times , '' said Paul Romanaggi , chief customer experience officer at Daimler Trucks North America .

XPO Pilots Battery-Electric Truck

XPO Logistics , Inc. , a leading global provider of transportation and logistics solutions , has partnered with Daimler Trucks North America LLC to test Daimler Trucks North America LLC 's battery-electric commercial trucks under real-life operating conditions in California .

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Sources

1

1

2

10

10

Daimler Trucks North America Team

13 Team Members

Daimler Trucks North America has 13 team members, including current Chief Executive Officer, President, Roger Nielsen.

Name

Work History

Title

Status

Roger Nielsen

Chief Executive Officer, President

Current

Beate Orgas

Chief Executive Officer

Current

Brian Lewallen

Detroit Diesel Corporation

President

Current

Scott McAllister

President

Current

Oliver Weilandt

Chief Financial Officer

Current

Name

Roger Nielsen

Beate Orgas

Brian Lewallen

Scott McAllister

Oliver Weilandt

Work History

Detroit Diesel Corporation

Title

Chief Executive Officer, President

Chief Executive Officer

President

President

Chief Financial Officer

Status

Current

Current

Current

Current

Current

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