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Venture Capital
daceventures.com

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Investments

37

Portfolio Exits

4

Funds

2

About Dace Ventures

Dace Ventures is an early-stage venture capital firm with over $70 million in funds under management. Dace is actively investing in entrepreneurs building the Next Wave of internet-related innovations focused on digital media, consumer marketing and mobile services.

Dace Ventures Headquarters Location

230 Third Avenue, 3rd Floor

Waltham, Massachusetts, 02451,

United States

781-250-0600

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Latest Dace Ventures News

Google Ventures leads Series B round for YieldMo

Dec 9, 2013

Google Ventures leads Series B round for YieldMo December 9, 2013 By Iris Dorbian YieldMo has secured $8 million in Series B financing. Google Ventures led the round with participation from Union Square, Genacast, Rhodium, Dace Ventures and ff Venture Capital. Based in New York City, YieldMo is a provider of mobile advertising solutions for publishers and marketers. PRESS RELEASE (New York, NY) December 5, 2013 — YieldMo, a technology company rethinking mobile advertising for publishers and marketers, today announced its Series B financing round led by Google Ventures. YieldMo raised $8 million in its latest round, with full participation from existing institutional investors including Union Square, Genacast, Rhodium, Dace Ventures and ff Venture Capital. The company has raised $12.1 million to date. Using YieldMo’s technology, marketers can purchase high quality ad placements in consumer-friendly formats on mobile pages and apps of premium publishers. The ad placements typically appear on 100% of the publisher’s mobile inventory and allow for an incomparable level of testing and optimization using machine learning and predictive analysis. YieldMo has consistently delivered best-in-class metrics for publishers and marketers, and will use the new funding to continue building unparalleled technology infrastructure and adding more premium publishers and advertisers to its platform. Michael Yavonditte, CEO of YieldMo commented, “Premium publishers need a flexible way to monetize the massive shift in traffic from desktops to mobile devices. Publisher business models are threatened if they cannot find a way to replace the revenue. Marketers need a platform with formats and transparency that allows for proper testing and optimization over time and that provides a reliable ROI. Consumers visiting premium publishers on their personal mobile devices want to see ads they can read without being interrupted. We created YieldMo to solve these problems for each of these constituencies in a balanced way.” “In mobile, one of the big challenges is developing compelling ad formats that work on small screens, and YieldMo has created a format that is incredibly appealing,” said Rich Miner, General Partner, Google Ventures. “I was impressed that YieldMo’s adaptive ad format and platform were performing so well that publishers were opening up premium inventory.” YieldMo was founded in 2012 by Michael Yavonditte, Teddy Jawde, Todd Coleman and Rick Eaton. The founding team previously built Quigo Technologies, a Web advertising company that was acquired by AOL in 2007. YieldMo’s system addresses prevalent issues of privacy and effective targeting with mobile in mind. YieldMo is distinct in that it deals only with premium publishers, does not require user tracking or targeting and enables both publishers and marketers to showcase and optimize their brands in order to yield their due share. About YieldMo YieldMo is rethinking mobile advertising to optimize yield for publishers, ROI for marketers and the experience for consumers. YieldMo’s Premium Private Platform for Mobile enables marketers to purchase high quality non-banner ad inventory in consumer-friendly ad formats on the mobile pages and apps of premium publishers. YieldMo was founded in 2012 by Michael Yavonditte, Teddy Jawde, Todd Coleman and Rick Eaton. The founding team previously built Quigo Technologies (acquired by AOL in 2007). The company has received funding from top-tier investors including Google Ventures, Union Square Ventures, Genacast, Rhodium, Dace Ventures and ff Venture Capital. YieldMo is headquartered in New York, NY. To learn more please visit yieldmo.com.

Dace Ventures Investments

37 Investments

Dace Ventures has made 37 investments. Their latest investment was in Templum as part of their Series A - IV on January 1, 2022.

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Dace Ventures Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

1/13/2022

Series A - IV

Templum

$7M

No

1

10/14/2021

Series A

YieldX

$18M

Yes

8

5/5/2021

Series C

Ticket Evolution

No

1

4/28/2021

Series A - II

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$99M

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10

10/19/2016

Series B - II

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$99M

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10

Date

1/13/2022

10/14/2021

5/5/2021

4/28/2021

10/19/2016

Round

Series A - IV

Series A

Series C

Series A - II

Series B - II

Company

Templum

YieldX

Ticket Evolution

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Amount

$7M

$18M

$99M

$99M

New?

No

Yes

No

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Co-Investors

Sources

1

8

1

10

10

Dace Ventures Portfolio Exits

4 Portfolio Exits

Dace Ventures has 4 portfolio exits. Their latest portfolio exit was Cartera Commerce on January 27, 2017.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

1/27/2017

Acquired

$99M

2

8/31/2015

Acquired

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$99M

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10

7/30/2013

Acquired

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$99M

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10

5/24/2012

Acquired

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$99M

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10

Date

1/27/2017

8/31/2015

7/30/2013

5/24/2012

Exit

Acquired

Acquired

Acquired

Acquired

Companies

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Valuation

$99M

$99M

$99M

$99M

Acquirer

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Sources

2

10

10

10

Dace Ventures Fund History

2 Fund Histories

Dace Ventures has 2 funds, including Dace Ventures LP.

Closing Date

Fund

Fund Type

Status

Amount

Sources

7/16/2007

Dace Ventures LP

Early-Stage Venture Capital

Closed

$50M

1

7/16/2007

Dace Parallel Fund I

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$99M

10

Closing Date

7/16/2007

7/16/2007

Fund

Dace Ventures LP

Dace Parallel Fund I

Fund Type

Early-Stage Venture Capital

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Status

Closed

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Amount

$50M

$99M

Sources

1

10

Dace Ventures Team

2 Team Members

Dace Ventures has 2 team members, including current Founder, Managing Partner, Owner, David Andonian.

Name

Work History

Title

Status

David Andonian

Affinnova, Flagship Ventures, CMGI, PictureTel Corporation, and IBM

Founder, Managing Partner, Owner

Current

Jon Chait

Pod Investment, Garage Technology Ventures, and IBM

General Partner

Current

Name

David Andonian

Jon Chait

Work History

Affinnova, Flagship Ventures, CMGI, PictureTel Corporation, and IBM

Pod Investment, Garage Technology Ventures, and IBM

Title

Founder, Managing Partner, Owner

General Partner

Status

Current

Current

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