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Corporation
criticalmass.com

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Investments

1

Portfolio Exits

1

Partners & Customers

1

About Critical Mass

Critical Mass is a global experience design agency.

Critical Mass Headquarter Location

1011 9th Avenue SE Suite 300

Calgary, Alberta, T2G 0H7,

Canada

403-262-3006

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Latest Critical Mass News

Interest in Ethereum Name Service reaching ‘critical mass’

May 23, 2022

The latest metrics on new registrations and renewals of existing domains on ENS show that interest in the digital identity service has shattered previous records. 1907 Total views News The Ethereum Name Service is having its best month on record for new registrations, account renewals, and revenue thanks to community awareness and low gas fees. Lead developer at Ethereum Name Service (ENS) Nick Johnson tweeted on May 23 the metrics for the Web3 domain service through May so far. He noted numbers were poised to shatter existing records because they were already at all-time highs, “and there’s still a week of May left.” May is now an All Time High for every single ENS metric we track - registrations, renewals, revenue (ETH & USD) and income (ETH & USD). And there's still a week of May left. Jonson told Cointelegraph on Monday that the main factor contributing to higher demand in ENS domains is that it is a place where people can “form shared communities without any overarching structure imposed on them beforehand.” This has had astounding results for the domain service. “ENS has reached a critical mass of awareness and adoption; most wallets support ENS names, so the usability factor is significant.” ENS is an open-source blockchain protocol founded in 2017 that allows people to assign a digital identity to their Ethereum ( ETH ) wallet. Each name is a nonfungible token (NFT) that ends with .eth and can act as an address, a cryptographic hash, or a website URL. The data shared by Johnson shows that there have been 304,968 new registrations, 13,260 renewals, and 3,165.85 ETH in revenue so far in May. All of these metrics leave previous highs in the dust. Johnson also said that ”low gas fees definitely have an impact” on the higher onboarding and renewal rates. To send a fast transaction on Ethereum costs about 22 GWEI as of the time of writing, worth about $0.92 according to gasprice.io. In periods of high volume, gas fees can be higher than $50, which may act as a deterrent to using the network unless in emergencies. “You can register a 5+ character ENS name for a year for $5 - high gas fees can make the cost several times that, so gas prices have a big impact on the affordability of ENS names.” Interest in ENS domains has been quickly rising since April when social clubs such as the 10k Club within ENS gained tremendous attention. The 10k Club was formed by owners of ENS domains numbered between 0-9999. Both new registrations and renewals have nearly doubled since then. ENS’s record high revenues coupled with a market downturn has sparked plans in the ENS decentralized autonomous organization (DAO) to squirrel away funds for ongoing development. Johnson stated that the income slated for funding development and maintenance “for the indefinite future” would help the project weather further market volatility. “With that guarantee against market effects, additional funds can be used more freely to help grow the ecosystem.” However, the bullish metrics have not been reflected in ENS prices. The token has been on a steady decline since its November 2021 launch in which all .eth domain holders were airdropped a portion of the supply. ENS has fallen 86% from its November all-time high to $12.21 according to CoinGecko .

Critical Mass Investments

1 Investments

Critical Mass has made 1 investments. Their latest investment was in Prolific Interactive as part of their Corporate Minority on December 12, 2016.

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Critical Mass Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

12/14/2016

Corporate Minority

Prolific Interactive

Yes

1

Date

12/14/2016

Round

Corporate Minority

Company

Prolific Interactive

Amount

New?

Yes

Co-Investors

Sources

1

Critical Mass Portfolio Exits

1 Portfolio Exit

Critical Mass has 1 portfolio exit. Their latest portfolio exit was Prolific Interactive on July 09, 2019.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

7/9/2019

Acquired

1

Date

7/9/2019

Exit

Acquired

Companies

Valuation

Acquirer

Sources

1

Critical Mass Acquisitions

1 Acquisition

Critical Mass acquired 1 company. Their latest acquisition was Zocalo Group on November 17, 2015.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

11/17/2015

$99M

Merger

1

Date

11/17/2015

Investment Stage

Companies

Valuation

$99M

Total Funding

Note

Merger

Sources

1

Critical Mass Partners & Customers

1 Partners and customers

Critical Mass has 1 strategic partners and customers. Critical Mass recently partnered with Grupo In Press on November 11, 2015.

Date

Type

Business Partner

Country

News Snippet

Sources

11/25/2015

Partner

Brazil

Critical Mass Expands Operations to Brazil in Partnership with Grupo In Press

The partnership is intended to combine and amplify Grupo In Press ' digital expertise and Critical Mass 's global customer-centric approach to strengthen and broaden in-market offerings and enhance services to support diverse client objectives .

1

Date

11/25/2015

Type

Partner

Business Partner

Country

Brazil

News Snippet

Critical Mass Expands Operations to Brazil in Partnership with Grupo In Press

The partnership is intended to combine and amplify Grupo In Press ' digital expertise and Critical Mass 's global customer-centric approach to strengthen and broaden in-market offerings and enhance services to support diverse client objectives .

Sources

1

Critical Mass Team

3 Team Members

Critical Mass has 3 team members, including former Chief Executive Officer, Ted Hellard.

Name

Work History

Title

Status

Ted Hellard

Chief Executive Officer

Former

Thelton McMillian

President, Chief Operating Officer

Former

Michael Stern

Senior Vice President

Former

Name

Ted Hellard

Thelton McMillian

Michael Stern

Work History

Title

Chief Executive Officer

President, Chief Operating Officer

Senior Vice President

Status

Former

Former

Former

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