Latest Crimson Capital News
Apr 26, 2021
To accelerate its growth and product innovation, CIPIO completed its $2M pre-seed round in December 2020, led by DX.Partners and an experienced team of investors- including Linda Abraham, Managing Partner of Crimson Capital, Vineet Goel of Visa, Kathy Holmes of Arcola Investment, Ketan Karkhanis CPO of Turvo (ex-Salesforce GM & SVP), Karl Rumelhart, CPO of Gainsight, and the Dean of Big Data-Bill Schmarzo. CIPIO disrupts the B2C Subscription Customer Success category by unifying vast quantities of data from systems of records, customer behavior, and domain infused pre-built data apps. Companies get actionable predictions and recommendations that are directly integrated into engagement systems such as Hubspot to ensure maximum financial outcomes. Gartner predicts that 75% of B2C Businesses will offer Subscription services by the year 2023. “COVID-19 has hyper accelerated this transform across Fitness, OTT, Sports, Entertainment & Media just to name a few. Yet B2C Subscriber churn is 3X the churn in the B2B SaaS market, and B2C Growth rate is 50% lower than the B2B Saas Companies,” says Growson Edwards, Co-Founder & CEO of CIPIO. “At CIPIO, we understand the change and disruption B2C Subscription Businesses are facing in this new Hybrid Subscription Economy and are desirous about our mission to help our customers Retain, Grow, and Acquire their subscribers exponentially.” “CIPIO’s domain centric approach to address the significant gap in today’s CDP solution is a game changer. Data Apps are the future of the Hybrid Subscription Economy, and CIPIO’s Retention, Growth, and Acquisition Data Apps are directly and rapidly impacting the customer’s bottom line,” said Ketan Karkhanis, Chief Product Officer at Turvo, and an investor at CIPIO. Ketan previously ran Einstein Analytics at Salesforce and has in depth experience with Customer Success in the B2B SaaS market. “As founders, we are channeling our B2B SaaS Retention & Growth knowhow into our Domain infused Data Apps Platform™ for B2C SaaS,” says Manoj Kumar Goyal, Co-Founder & CPO of CIPIO. Mr. Goyal previously led Oracle’s Customer Data Platform team, served as Marketo’s Chief Product Officer, and is obsessed with delivering ROI. “We are removing 8-12 months of the time and a myriad of domain experts, BI specialists, Data Engineers, and Data Scientists it takes to generate value out of Customer data.” continues Goyal. “Our Data Apps are powered by Domain infused AI Platform that automates all the necessary functions to generate value out of Data with efficient Human Involvement built specifically for our customer.” The company is so confident in delivering the ROI so much that they are giving away their Domain Infused Data Apps Platform™ for free until the customer sees the results of acceleration in retention, growth, and acquisition.
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