Nov 26, 2021

11/26/2021 | 12:10pm EST Message : *Required fields Over the past year there has been an evolution in the way brands utilise digital tools to optimise online user experience and interact with digital audiences. The entries were of an incredibly impressive calibre and measured across deliverables, social media, specific audiences, evaluation method and sector. Winner of the prestigious Grand Prix award is University of Cambridge and Battenhall, for their campaign working to change existing stakeholder perceptions of the institution and attract more applications from UK Pakistani and Bangladeshi communities. 'Digital agency of year' was awarded to Rufus Leonard for its creativity and innovation when developing a gamified app for the WWF, which combined technology, storytelling and social sharing. The award for 'Digital in-house team of the year' went to The Church of England for is varied and consistent use of digital to amplify its messaging and connect with audiences through the pandemic. Andrew Thomas, founder of the awards and publisher of Communicate magazine, says, "Digital has connected workforces, strengthened relationships with employees and kept citizens informed of crucial information amid a changing landscape. It is always so rewarding and illuminating to examine those setting the standard for excellence in strategic digital communications. Congratulations to all of this year's very deserving winners!" This year's awards were held at the Park Plaza London Riverbank on 25 November. The complete list of winners of the Digital Impact Awards 2021 is as follows: Best corporate website Silver - Reckitt and Emperor Bronze - Wentworth Resources plc and three thirty studio Highly Commended - DigiPlex and Silver Highly Commended - Pearson and Investis Digital Best use of mobile and/or corporate app Gold - WWF UK with Rufus Leonard and Pocket App Silver - Samsung and Edelman Bronze - ShapeUp4Life: Solutions4health Bronze - Ancestry and 1000heads Highly Commended - Accenture and Omobono Highly Commended - Natures Menu and The Lucre Group Best use of online video Gold - MRS Digital Silver - The Church of England Bronze - PRS and Next Rebel Highly Commended - Philip Morris International Best use of audio Silver - Octopus Energy Limited and Audere Communications Bronze - Natures Menu and The Lucre Group Best digital rebrand Silver - Mitsubishi Chemical Advanced Materials and Omobono Bronze - Wentworth Resources plc and three thirty studio Highly Commended - CPL Aromas and Battenhall Best use of data Silver - State Street Global Advisors and Living Group Bronze - Carolina Herrera and Seedtag Best use of artificial intelligence Gold - Jim Beam Peach and Automated Creative Best use of augmented reality or virtual reality Gold - Nestlé Purina and Zenith Media Gold - The Church of England Silver - Wella and 1000heads Silver - Just Eat and Bridge Bronze - Unily Universe Highly Commended - DRPG Best use of existing social media platforms: Small budget <£20k Gold - Weetabix and Frank Silver - Jim Beam Peach and Automated Creative Bronze - The University of Sheffield and Crunch Digital Media Best use of existing social media platforms: Medium budget £20k-£75k Gold - Specsavers and Tangerine Communications Silver - Ancestry and 1000heads Highly Commended - Aviva UK and Battenhall Best use of existing social media platforms: Large budget £75k+ Gold - The Church of England Silver - Aunt Bessie's with Elvis and Zenith Media Bronze - Tencent: PUBG Mobile and Ranieri Agency Best community development Gold - The North Face and 1000heads Silver - Samsung and Edelman Best use of digital from the education sector Gold - University of Cambridge and Battenhall Silver - Rinat Akhmetov Foundation Bronze - Mindful Education Gold - Yorkshire Water and CDS Silver - Aggreko and Vismedia Bronze - UK Power Networks and Instinctif Partners Best use of digital from the engineering and manufacturing sector Gold - Mitsubishi Chemicals Advanced Materials and Omobono Gold - RS Components and Bridge Silver - Worcester Bosch and DRPG Bronze - ENVEA and Next Rebel Best use of digital from the extraction (oil, gas and mining) sector Gold - Anglo American and Investis Digital Silver - Wentworth Resources plc and three thirty studio Best use of digital from the financial services sector Gold - Fidelity International and Vismedia Silver - Direct Line Group and DRPG Silver - Paxful and Verve Search Bronze - Quick Sigorta Gold - Weetabix and Frank Bronze - Aunt Bessie's with Elvis and Zenith Media Bronze - Philip Morris International and Play Retail Best use of digital from the food and beverage sector Gold - KFC and Automated Creative Silver - Just Eat and Bridge Bronze - 44 Foods and 44 Digital Best use of digital from the healthcare and pharmaceutical sector Gold - Diaverum and MerchantCantos Bronze - Clinigen and Omobono Gold - Mitsubishi Chemical Advanced Materials and Omobono Best use of digital from the professional services sector Gold - White & Case and Sequel Group Silver - Accenture and Omobono Best use of digital from the property, construction and facilities management sector Gold - OneDome Bronze - British Land and Investis Digital Bronze - Countrywide and Three Whiskey Best use of digital from the sports, travel, leisure and tourism sector Gold - Rinat Akhmetov Foundation Bronze - Preferred Hotels & Resorts and Crafted Highly Commended - W Series and Organic Best use of digital from the retail sector Gold - Specsavers and Tangerine Communications Silver - Carolina Herrera and Seedtag Silver - Dixa and Design by Structure Best use of digital from the technology media and telecommunications sector Gold - Kainos and Organic Silver - iSAW and Unily