Rachael Classi: What I’m thankful for this year
Nov 26, 2021
by Rachael Classi, founder and CEO, Tiny Earth Toys — November 26, 2021 . Editor’s Note: Rachael Classi is the founder and CEO of Tiny Earth Toys, who recently announced a $1.5 million seed round led by Bull City Venture Partners. This post is one portion of a WRAL TechWire series on gratitude, published in November 2021. DURHAM – At Tiny Earth Toys , we’re thankful for a whole heck of a lot. As a seed-stage company, we rarely take time to revel in the small wins that add up to huge strides. We’re thankful, and incredibly proud, to be based in Durham. And I write that with absolute sincerity, because our location in the Triangle has allowed us to connect with some of the most incredible investors, customers, and collaborators and this directly contributed to our early success. Some of our earliest adopters and most loyal customers are based in this area—from right down the street from our downtown Durham office, to Raleigh and Chapel Hill. These are families that—amidst a global pandemic—decided to change the way that they bring toys into their home. They’ve trusted us to take care of sourcing, sanitizing, and shipping some of the most important items for their littlest loves. The response we’ve seen to our rental model locally has been such an inspiration, from day one. Because of our local following, we’ve had the opportunity to meet several of our customers in-person. We’ve met stay-at-home parents who have, well, stayed at home a lot more in the past two years, and assumed a bigger role in their child’s education through play. We have handled toy exchanges for more than a few local foster parent superheroes who love having an option for age-appropriate toys as they open their homes to different children. And we’ve heard from dozens of families who are simply looking for sustainable swaps at home and are glad to cut down on plastic and clutter.