Feb 2, 2023

iTWire Thursday, 02 February 2023 12:09 Boomi appoints Arlen Shenkman as president and CFO Featured 0 Arlen Shenkman, Boomi President and CFO Intelligent connectivity and automation provider Boomi has appointed former executive vice president and Chief Financial Officer at Citrix, Arlen Shenkman as President and CFO. Boomi has also appointed former President, Corporate Marketing at SAP Alison Biggan as Chief Marketing Officer (CMO). Boomi says Shenkman and Biggan bring more than 25 years of experience “driving business transformation and world-class marketing strategies across multinational, public cloud computing and enterprise software technology companies”. Arlen Shenkman formerly served as EVP and CFO of Citrix Systems, and prior to Citrix held multiple executive roles at SAP, including EVP and Global Head of Business Development and Ecosystems, CFO of SAP North America (SAP’s largest business unit), and Global Head of Corporate Development. The new appointments follow the recentl appointiment of Steve Lucas as CEO. “Boomi believes that building and maintaining connections is fundamental to not only business, but humanity,” said Lucas. “Arlen and Alison’s extraordinary track records as enterprise software leaders at some of the most well-recognized brands in the industry — coupled with our unparalleled platform and innovation — will usher Boomi to unprecedented heights as we continue our mission to connect everyone, to everything, anywhere.” Shenkman has a J.D (Juris Doctor) degree from the University of Miami School of Law, an M.B.A. from the Fox School of Business at Temple University, and a bachelor’s degree in political science from George Washington University. He has also completed the London Business School’s Corporate Finance Program and serves on the Boards of Directors of Commvault and AspenTech and as a director on the Pennsylvania Academy of Fine Arts board of trustees. Boomi says Alison Biggan, has over 20 years of experience leading high-performing teams in enterprise software, and ”brings an extensive track record of delivering marketing excellence.” “Most recently, Biggan served as President, Corporate Marketing at SAP leading SAP's digital, brand, events, customer, and partner marketing teams globally across the entire SAP portfolio. Prior to that, she led Product and Field Marketing, served as the COO of the global marketing organisation, and was an integral part of SAP's cloud transformation,” says Boomi. “A proven leader, Biggan joined SAP through the acquisition of Business Objects and prior to SAP, held marketing leadership roles at Crystal Decisions, Business Objects, and Sophos. Biggan attended the University of British Columbia and holds a Bachelor of Arts degree and a diploma in Marketing Communications from the British Columbia Institute of Technology.” Read 23 times It's all about Webinars. Marketing budgets are now focused on Webinars combined with Lead Generation. If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event. The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page. Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview. We look forward to discussing your campaign goals with you. Please click the button below.