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Investments

5

Portfolio Exits

2

About Chris Mairs

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Latest Chris Mairs News

Loyalty Bay raises $1 mln

Aug 17, 2015

Friends (57) August 17, 2015    1 Views    0 Comments Loyalty Bay said Monday it raised more than $1 million in a late stage seed funding round led by Talis Capital with Howzat Partners, NEON Adventures, Chris Mairs and Richard Verney all participating. London-based Loyalty Bay helps businesses reward and incentivize users for actions like sales, sign-ups and referrals. PRESS RELEASE LONDON, August 17, 2015 /PRNewswire/ — UK-based  Loyalty Bay  has raised $1 million + in a late seed funding round to power its service, which helps businesses increase any conversion metric on their web properties using data and rewards. The round was led by Talis Capital with Howzat Partners, NEON Adventures, Chris Mairs and Richard Verney all participating. Matus Maar has joined the board as Investor Director. Loyalty Bay enables businesses to reward and incentivise any action (i.e. sale, signup, retention, referral, cross sell, up sell etc. ) taken on the business’s site through their smart white-labelled API, Super Users product (it identifies your super users from an email address) and Rewards Hub. Data analytics is used to offer the right reward or incentive to the right person at the right time to drive actions, essentially providing analytics to a neglected but vast segment of ecommerce. They offer complete fulfilment and have turned what was once a slow, laborious unscientific process (mailing out incentives) into a real-time data driven digital solution. Loyalty Bay call it Rewards as a Service (RaaS). CEO William Roberts said, “We marry the gift card and incentive sector up with ad technology to increase onsite conversions. If Loyalty Bay can offer the right incentive to the right person at the right time in order to get them to convert on a client’s site, conversions can be significantly improved. We have increased the conversion rate by over 100% working with some very large enterprise clients.” Loyalty Bay already works with enterprise customers and SMEs in the Telecommunications, Finance, Travel and Automotive industries, although the product suite can be applied to any verticals that can benefit from data analytics and incentives to improve conversion rates. Matus Maar, co-founder and Director of Talis Capital explained, “Data analytics platforms for enterprises remain a key focus for Talis Capital, especially businesses such as Loyalty Bay which can drive significant improvements in conversion rates. We are excited to partner with the team during this period of exceptional growth.” Vasile Foca, co-founder and Director of Talis Capital added, “Loyalty Bay have made impressive progress in delivering an enterprise grade solution in a manner accessible to SMEs. Data analytics and optimisation tools are already a necessity for businesses seeking to better understand their customers, we are pleased to announce Loyalty Bay as our tenth transaction of 2015.” Talis Capital Talis Capital is a private investment office based in London, specialising exclusively in direct Private Equity and Venture Capital deals. The tech venture arm, Talis Ventures, focuses on B2B business support services and intelligence via data analytics – mainly sold as SAAS. Talis Capital have completed over $350m of transactions since 2009. http://www.taliscapital.com Loyalty Bay Loyalty Bay enables businesses to reward and incentivise any customer action taken by focusing on data and user analytics to provide highly personalised rewards. By combining the analytics with its white labelled API, Loyalty Bay generates a unique, highly targeted and granular customer profile database that leads to improved customer acquisition and conversion rates.

Chris Mairs Investments

5 Investments

Chris Mairs has made 5 investments. Their latest investment was in Proportunity as part of their Seed VC - II on July 7, 2018.

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Chris Mairs Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

7/16/2018

Seed VC - II

Proportunity

$3.41M

No

2

7/16/2018

Line of Credit

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$99M

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10

4/12/2017

Seed

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$99M

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10

8/17/2015

Seed VC

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$99M

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10

7/16/2013

Seed VC

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$99M

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10

Date

7/16/2018

7/16/2018

4/12/2017

8/17/2015

7/16/2013

Round

Seed VC - II

Line of Credit

Seed

Seed VC

Seed VC

Company

Proportunity

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Amount

$3.41M

$99M

$99M

$99M

$99M

New?

No

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Co-Investors

Sources

2

10

10

10

10

Chris Mairs Portfolio Exits

2 Portfolio Exits

Chris Mairs has 2 portfolio exits. Their latest portfolio exit was Loyalty Bay on November 15, 2017.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

11/15/2017

Acquired

1

10/25/2017

Acquired

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10

Date

11/15/2017

10/25/2017

Exit

Acquired

Acquired

Companies

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Valuation

Acquirer

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Sources

1

10

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