Latest Chris Adelsbach News
Nov 18, 2021
Submitted Pixie, a UK-based startup creating a simpler approach to practice management and workflow automation for small accounting and bookkeeping firms, has raised GBP2.25 million in a seed funding round led by Triple Point Ventures, with the participation of Seedcamp, MMC Ventures, and serial entrepreneurs and angel investors including Duane Jackson (Kashflow, Staffology), Will Neale and Chris Adelsbach. Pixie's mission is to create the operating system for small firms around the world, who can centralise and automate their processes using the platform's intuitive workflows to manage work more effectively, scale their firm, and leave clients delighted. Pixie was founded in 2019 by Celso Pinto, after he identified how difficult it is for small firms to adopt traditional practice management applications. Celso Pinto, Founder & CEO, Pixie, says: "Accountants and bookkeepers are the unsung heroes of thriving small business communities everywhere, working hard to ensure their clients remain compliant, organised and successful. But through conversations with hundreds of accountants, I noticed how challenging it is to manage their own firms: collaborating with slow clients, manually tracking hundreds of deadlines, and then creating processes for their team quickly turning into a manual and very frustrating process. Small firms really struggle to adopt traditional practice management applications due to the software's complex nature, and we see a space for a simpler approach that is easy to use, allows small firms to hit the ground running and quickly lay the foundations that help them grow and keep delighting their customers." The new funds will be used to expand the team, increase its platform's features and integrations and support growing demand as small firms accelerate the adoption of cloud-based practice management software. Over 1,100 accountants and bookkeepers around the world rely on Pixie daily to manage work more effectively, scale their firms and leave clients delighted. On the largest seed investment raised by a UK-based SaaS practice management platform, Celso continues: "We're over the moon to have the backing of such an incredible line-up of investors who share our vision and ambition to build the operating system for small accounting and bookkeeping firms. The funding gives us a fantastic opportunity to expand our business and deliver more innovations to our platform." Daniel Cardenas-Clark, Investment Director at Triple Point Ventures, comments: "We are excited to be backing Celso on his mission to make accountants more efficient, so they can spend more time helping their clients. The team at Pixie have created an elegant solution to the challenges faced by small accounting firms, and we’re looking forward to supporting them as they bring it into the world." Daniel King, Venture Partner at Seedcamp, comments: "We are excited to back Celso for a second time with his vision for Pixie. At Seedcamp, we are passionate about supporting businesses that are democratising access and growth through technology and Pixie is doing just that as they help small firms accelerate the adoption of cloud-based practice management software. The platform is already proven, as is its founder, and we believe there's huge potential for scale with this new round of investment." Juliette Souliman, of MMC Ventures, comments: "Pixie’s laser focus on solving for the underserved SMEs accountancy market, with simple pricing and an all-in-one platform approach, is tackling the main accountants’ concerns: getting up to speed on the digital transformation challenges while improving growth, efficiency, productivity in an easy and cost-efficient way. We are delighted to have the opportunity to back Pixie and Celso on this journey, alongside a group of other respected and expert investors including Triple Point and Seedcamp. We look forward to playing a part in supporting Pixie’s exciting future."