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Venture Capital
FINANCIAL | Asset/Financial Management
cedargroveinv.com

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Investments

35

Portfolio Exits

13

About Cedar Grove Investments

Cedar Grove Investments is a private venture capital firm comprised of executives from wireless and internet companies. Their focus is upon early stage electronic business software and services and communication carriers and tools. nnThe company was founded in 1997, originally as Cedar Grove Partners.

Cedar Grove Investments Headquarter Location

1000 Second Avenue #1200

Seattle, Washington, 98104,

United States

206-332-1215

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Latest Cedar Grove Investments News

TreeRing Secures Backing from Angel Funder and Others

Sep 26, 2012

TreeRing Secures Backing from Angel Funder and Others September 26, 2012 By Angela Sormani TreeRing, a social yearbook company, has closed a $3.6 million investment led by angel funder Mike McCue (CEO of Flipboard), Second Ave Partners and Cedar Grove Investments. Several angel investors also participated in the round including the Expedia and Zillow Founder, Rich Barton. PRESS RELEASE TreeRing, the world’s first social yearbook company, today announced it has closed a $3.6 million investment led by their angel funder Mike McCue (CEO of Flipboard), Second Ave Partners and Cedar Grove Investments. Additionally, several angel investors participated in the round, most notably the Expedia and Zillow Founder, Rich Barton. As another school year starts and students set out to create another year of memories, one thing is clear: traditional yearbooks are a thing of the past. Since launching in 2010, schools have been changing the way they are capturing their memories. TreeRing’s new model allows yearbooks to be built online through their online social network and printed on demand with personalized pages for each student. The company now has over 1,200 schools across 49 states and Canada. Additionally, TreeRing has printed more than 125,000 yearbooks, and users are sharing more than 3.3M photos. With this funding, TreeRing will continue to expand its team and grow its marketing across the country. TreeRing has recently expanded its platform to allow students, parents, and teachers to not only share photos and page content with each other, but students can also sign one another’s yearbooks, share memories, and send each other graphic based messages, which TreeRing has dubbed “book bling.” “TreeRing has ingeniously combined the new capabilities of print, social, and design technologies. Not only does this change the American yearbook forever, but this will change how students capture their memories and remember their youth in years to come,” said Mike McCue, CEO of Flipboard. “We’ve brought the $5 billion custom memory book industry to the $2 billion yearbook industry and glued them together with the power of online social networks. Most importantly we are allowing kids to capture and share their memories in a much more meaningful way and saving schools money while doing it,” according to TreeRing CEO and Co-Founder Aaron Greco. TreeRing also has overturned the traditional pricing model of the yearbook industry, which usually charges schools advance deposits, makes them guarantee a certain number of sales, and puts schools in the business of collecting payment from families. TreeRing offers its tool at zero cost to schools, and families purchase books directly online, taking schools out of the middleman role and ensuring that no one has to juggle excess yearbook inventory at the end of the school year. That saves schools time, space, as well as paper waste. Through a partnership with the nonprofit organization, Trees for the Future, TreeRing also plants a tree for each yearbook that is purchased. And schools have the option of tacking a fundraiser premium onto their yearbook price, allowing them to raise a couple of dollars per book purchased without any additional work, serving as an easy and effective fundraising tool at a time when schools are increasingly crunched for funding. This past year alone TreeRing schools raised over $130K. Additional information about TreeRing is available at http://www.treering.com About TreeRing: TreeRing, the world’s first social yearbook company, creates yearbooks for the Internet generation. The Silicon Valley, CA-based company combines the efficiency of just-in-time digital printing and the collaborative power of online social networks to create personalized printed yearbooks that commemorate each child’s unique school experience. The process reduces the yearbook creation and financial burden for schools and invests in our planet’s future by planting a tree for every yearbook printed. For more information, visit http://www.treering.com. © 2015 Buyouts Insider / Argosy Group LLC

Cedar Grove Investments Investments

35 Investments

Cedar Grove Investments has made 35 investments. Their latest investment was in MobiTV as part of their Series F - II on July 7, 2019.

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Cedar Grove Investments Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

7/24/2019

Series F - II

MobiTV

$64.83M

No

1

6/24/2019

Series F

MobiTV

$50M

Yes

Ally Financial, and Oak Investment Partners

6

1/3/2014

Unattributed VC - IV

Good Technology

$4.27M

No

1

4/29/2013

Growth Equity - III

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$99M

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10

11/6/2012

Growth Equity - II

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$99M

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10

Date

7/24/2019

6/24/2019

1/3/2014

4/29/2013

11/6/2012

Round

Series F - II

Series F

Unattributed VC - IV

Growth Equity - III

Growth Equity - II

Company

MobiTV

MobiTV

Good Technology

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Amount

$64.83M

$50M

$4.27M

$99M

$99M

New?

No

Yes

No

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Co-Investors

Ally Financial, and Oak Investment Partners

Sources

1

6

1

10

10

Cedar Grove Investments Portfolio Exits

13 Portfolio Exits

Cedar Grove Investments has 13 portfolio exits. Their latest portfolio exit was MobiTV on May 13, 2021.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

5/13/2021

Asset Sale

4

4/26/2018

IPO

$991

4

9/4/2015

Acquired

$991

1

00/00/0000

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10

00/00/0000

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10

Date

5/13/2021

4/26/2018

9/4/2015

00/00/0000

00/00/0000

Exit

Asset Sale

IPO

Acquired

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Companies

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Valuation

$991

$991

Acquirer

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Sources

4

4

1

10

10

Cedar Grove Investments Team

2 Team Members

Cedar Grove Investments has 2 team members, including current Chief Financial Officer, Lily Guse.

Name

Work History

Title

Status

Scot Jarvis

Founder

Current

Lily Guse

Chief Financial Officer

Current

Name

Scot Jarvis

Lily Guse

Work History

Title

Founder

Chief Financial Officer

Status

Current

Current

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