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Venture Capital
cedarfund.com

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Investments

92

Portfolio Exits

20

Funds

3

About Cedar Fund

Cedar Fund is a venture capital firm, investing in early stage, Israel-related high technology companies since 1997. The firm has over $325 million under management ($100M of which raised in 2008). The firm primarily invests in the telecommunications, networking, Internet-infrastructure and enterprise software areas. The firm opportunistically invests in all stages but their primary expertise includes Pre-Seed, seed and first round.

Cedar Fund Headquarter Location

1050 Winter Street Suite 2700

Waltham, Massachusetts, 02451,

United States

972.9.957.7227

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Latest Cedar Fund News

Pixie Technology nabs $18.5 mln Series B

Jul 29, 2016

Pixie Technology nabs $18.5 mln Series B July 19, 2016 Pixie Technology, a location of things platform provider, has raised $18.5 million in Series B funding. Spark Capital led the round with participation from other investors that included Cedar Fund and OurCrowd. PRESS RELEASE LOS ALTOS, CA – July 19, 2016 – Pixie Technology, a leader in the emerging Location of Things sector with its location solution, announced today that it has closed its Series B round of funding at $18.5 million. The funding was led by Spark Capital, an early & growth stage venture capital firm that has supported the likes of Twitter, Oculus, Slack and Medium. This round brings Pixie’s funding total to $24 million, with $5.5 million raised in 2013. Other investors in the round include Cedar Fund, OurCrowd and private investors. Designed to help people easily track and find their favorite everyday items, Pixie Technology combines augmented reality navigation with innovative signaling technology. It began shipping Pixie Points, its first product, to pre-order customers last year and will use this latest investment to launch new advanced product capabilities and scale production to bring Pixie to even more customers. It is also investing in further expanding its Location of Things platform and ecosystem and has opened its Software Development Kit to allow developers and third parties to create new applications, building its signaling technologies into other products, devices and services. “We are thrilled to be announcing the closing of our Series B round led by Spark Capital and believe the size and caliber of the investment partners demonstrates Pixie’s position as a true leader in location technologies,” said Amir Bassan-Eskenazi, CEO and co-founder of Pixie Technology. “The new funds will simultaneously allow us to enhance and expand our consumer proposition, while also developing our pioneering Location of Things platform that leverages the power of mesh networks. We will soon be in a world where everything around us can be given a digital identity, and Pixie looks forwards to delivering a future where lost and misplaced items are a thing of the past.” Pixie Points are an ingenious tool to give everyday physical items a digital identity that can be instantly located. Pixie Point tags affix to everything from keys, wallets, remotes to toys and pets and allow consumers to track and find them with their smart device. Once activated, Pixie Points continually communicate with each other, creating a digital map that can be viewed and managed with the Pixie app. The Pixie app guides people to their lost item, providing an augmented reality overlay over a phone’s camera display that places an X exactly where the lost item is located even if it is behind a cushion or the other side of a wall. As a result of the funding, Pixie will be rolling out new functionality from Q3 onwards and in due course will make further announcements around advanced features such as: Advanced Interface – Pixie’s app will display an enriched augmented reality interface, providing users a detailed look at rooms and spaces that their possessions are in as well as the exact location of their missing items. Updated room scanning features will also be included. Phone Locater – Find any Pixified phone with another mobile device. Digital Leash – Pixie will notify users when they get out of range of a Pixied item. No more leaving purses or wallets in a restaurants. Family Sharing – Loved ones will now be able to keep an eye on each other’s valuables. “Pixie has created a new category of product that gives location-aware digital presence to physical devices. Location is what has been missing in IoT. Pixie is an attractive platform for a set of new and interesting applications,” said Santo Politi, General Partner & co-founder of Spark Capital. “The company has the technology advantage and business model to appeal to consumers and work with partners. We are excited to support the Pixie team as they build their company.” Updated Pixie Points can be reserved now on www.getpixie.com for the original price of $69.95 for a pack of four. Shipping will begin early fall. About Pixie Technology Inc. Pixie Technology™ is the creator of the Location of Things (LoT) technology platform that makes location an exact science by allowing anyone to create a digital map of their things on the fly. Pixie uses beautifully designed tags called Pixie Points™ to establish a personal digital map of all tagged items so that it can help users locate lost items within inches. Pixie Technology is a privately held global company with offices in Los Altos, Boston and Israel, funded by top tier VCs Spark Capital, Cedar Fund, OurCrowd and private investors. Learn more at www.getpixie.com. About Spark Capital Spark Capital is an early & growth stage venture capital firm that invests in startups led by creative thinkers. We partner with entrepreneurs who make products and services for consumers as well as business people and we are proud supporters of companies such as Oculus, Twitter, Warby Parker, Slack, Postmates, Cruise (acquired by GM), Wealthfront and Medium. We have offices in SoMa in San Francisco, Astor Place in New York City and the Back Bay in Boston. Find new deal opportunities, super-charge your fundraising efforts and track top managers with VCJ. Get your FREE trial ! Or subscribe now ! Sign up to our Newsletter Receive updates from our PE HUB Wire and Top Stories of the Week newsletters: First Name:

Cedar Fund Investments

92 Investments

Cedar Fund has made 92 investments. Their latest investment was in jSonar as part of their Series C on June 6, 2020.

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Cedar Fund Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

6/9/2020

Series C

jSonar

$50M

No

9

10/21/2019

Series F

BryterCX

$2.9M

No

1

4/22/2019

Series E

BryterCX

$5M

No

1

5/9/2018

Series D

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$99M

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10

10/27/2016

Series D

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$99M

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10

Date

6/9/2020

10/21/2019

4/22/2019

5/9/2018

10/27/2016

Round

Series C

Series F

Series E

Series D

Series D

Company

jSonar

BryterCX

BryterCX

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Amount

$50M

$2.9M

$5M

$99M

$99M

New?

No

No

No

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Co-Investors

Sources

9

1

1

10

10

Cedar Fund Portfolio Exits

20 Portfolio Exits

Cedar Fund has 20 portfolio exits. Their latest portfolio exit was jSonar on October 01, 2020.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

10/1/2020

Acquired

$99M

7

5/4/2020

Acquired

$99M

6

11/12/2018

Acquired

$99M

3

7/16/2018

Acquired

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$99M

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10

6/28/2016

Acquired

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$99M

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10

Date

10/1/2020

5/4/2020

11/12/2018

7/16/2018

6/28/2016

Exit

Acquired

Acquired

Acquired

Acquired

Acquired

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Acquirer

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Sources

7

6

3

10

10

Cedar Fund Fund History

3 Fund Histories

Cedar Fund has 3 funds, including Cedar Fund III.

Closing Date

Fund

Fund Type

Status

Amount

Sources

5/22/2008

Cedar Fund III

Multi-Stage Venture Capital

Open

$100M

1

12/31/2000

Cedar Fund II

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$99M

10

12/31/1997

Cedar Fund

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$99M

10

Closing Date

5/22/2008

12/31/2000

12/31/1997

Fund

Cedar Fund III

Cedar Fund II

Cedar Fund

Fund Type

Multi-Stage Venture Capital

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Status

Open

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Amount

$100M

$99M

$99M

Sources

1

10

10

Cedar Fund Team

3 Team Members

Cedar Fund has 3 team members, including current Founder, Managing Partner, Amnon Shoham.

Name

Work History

Title

Status

Amnon Shoham

Founder, Managing Partner

Current

Einat Shefer

Chief Operating Officer

Current

Sclomit Chalaf

Controller

Current

Name

Amnon Shoham

Einat Shefer

Sclomit Chalaf

Work History

Title

Founder, Managing Partner

Chief Operating Officer

Controller

Status

Current

Current

Current

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