May 5, 2023

End-of-life planning startup Safewill has completed $5.5 million in Series A led by Carthona Capital and joined by Flying Fox as well as a previous seed investor, Reinventure. The platform was launched in 2019 and offers comprehensive end-of-life planning in one place. This includes enduring powers of attorney, estate planning, guardianship and a subscription-based digital vault to store important documents. It also offers funeral planning services. Charitable gifts are also a focus of the platform. “From the day we started Safewill, we knew charities had difficulty in acquiring and tracking gifts in wills and wanted to address that problem. As the largest will writing platform in Australia, we’re uniquely placed to help charities turbocharge their bequest programs and add value to their donors,” Safewill’s co-founder and CEO, Adam Lubofsky, said in a statement. The funding round will be used to build out the business further and expand into overseas markets. Fresh Equities has rebranded as InvestorHub and landed $4 million in funding that was led by EVP. The platform was launched in 2022 and connects companies with potential investors as well as provides data-driven insights regarding its shareholder base. According to InvestorHub, in under a year of operation, it has helped connect 45,000 investors per month which has resulted in over $77 million raised. The funding round will be used to expand into the UK, Singapore, Canada and the US. The company is expecting to double its revenue in 2023. “Our growth is testament to the fact that listed companies find it very difficult — and expensive — to communicate with everyone outside of their top 20 shareholders and institutions. There are ASX companies who are building complex stitches of multiple databases and communications platforms just to achieve a fraction of what InvestorHub customers are achieving via much simpler mean,” InvestorHub CEO and co-founder, Ben Williamson, said in a statement. “The new InvestorHub brand better communicates exactly what we do — help public companies bridge the gap with investors. The benefits of improved investor engagement are clear. In a year of operation, we’ve seen multiple InvestorHub clients use the platform to stop potentially catastrophic selloffs, companies have been able to harvest their increased shareholder demand to run some of their best raises ever, and we’ve helped companies save hundreds of thousands in unnecessary brokerage fees.”