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About Carl Fritjofsson

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Carl Fritjofsson: Creandum’s latest General Partner

Nov 23, 2021

After 18 years, much of our thinking about Creandum is toward the future. How do you establish a firm that can continue to thrive not just in the years ahead, but for decades? The answer is always generational. When we think about our GPs, the way we talk about this role is “holding the keys” to Creandum. And it’s really the right metaphor for the responsibility that we give to our strongest members. Creandum is an important home for our portfolio, investors and partners. That brings us to Carl. Carl joined us in 2011 from his own startup, and like many other Associates, left to join portfolio company Wrapp as cofounder. After a stint at 500 Startups in San Francisco, he rejoined in 2016 as a Venture Partner, graduating to full time Partner in 2018. Carl is a tremendous asset to Creandum. He has been instrumental in building our Silicon Valley office and excelled in investments including Cornershop, recently sold to Uber for $3.5Bn. He shows boundless and fearless energy, generating superior dealflow across multiple regions, while driving efforts in areas like Diversity + Inclusion. And he does this as a core part of the team despite being miles (and timezones) away from our offices in Stockholm, Berlin and London. In short, we believe that Carl can carry Creandum’s flag and help lead the team’s development for many years to come. We are honoured to welcome Carl as Creandum’s latest General Partner. He has been a part of the Creandum family for many years which makes this next step a natural evolution. Here’s what he had to say about this experience: “I’ve now been part of the Creandum family for over 10 years, both as a team member in various roles as well as a portfolio founder. I have witnessed this firm’s evolution from a regional Nordic player into pan-European, and how we’ve raised the bar of excellence on how to do VC across every dimension possible. During that time I’ve also experienced a similar journey myself. It feels like I have grown up together with Creandum in a beautiful harmony, and I couldn’t be more excited to continue to build on that journey for many years to come.” Carl is also a great partner for our entrepreneurs. He never gets tired of helping high and low and he’s a big contributor in the boardroom when he needs to be. Which is why our founders have things to say like this: “Carl has inspired us to think big and continues to offer guidance and insight on a regular basis. One of things at YuLife that we look for in our investors is a shared sense of values and purpose. In Carl and the whole Creandum family we have found true partners in realising our vision. — Sammy, Co-founder and CEO at YuLife “Carl has had an active role with us throughout the Cornershop journey. Especially during our Series B fundraising he played an instrumental role supporting us with storyline, material as well as process. It’s been a true joy to have Carl on our side. — Oskar, Co-founder & CEO at Cornershop In short, we believe that Carl is a person that can carry Creandum’s flag and help lead the team’s development for many years to come. And we know this is important to him. We’ll give him the last word here: “Innovation is what makes us human. Our ability to exponentially transform and evolve the world we live in is what separates us from all other animals. And today, entrepreneurship is the most powerful tool to change the world around us. This is why what we do here is important. This is why I believe entrepreneurs are the real heroes of society. This is why I feel this is the best job in the world and I do it with a smile on my face every day.” This is part of a round of team updates at Creandum — get the full picture here .

Carl Fritjofsson Investments

1 Investments

Carl Fritjofsson has made 1 investments. Their latest investment was in Mixmax as part of their Series A on January 1, 2018.

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Carl Fritjofsson Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

1/24/2018

Series A

Mixmax

$10.35M

Yes

4

Date

1/24/2018

Round

Series A

Company

Mixmax

Amount

$10.35M

New?

Yes

Co-Investors

Sources

4

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