Predict your next investment

Private Equity
camelotvg.com

See what CB Insights has to offer

Investments

21

Portfolio Exits

5

About Camelot Venture Group

Camelot Venture Group is a private investment group that invests primarily in direct to consumer companies including online, catalog, retail, technology and financial services and sports management.

Camelot Venture Group Headquarter Location

27725 Stansbury Suite 175

Farmington, Michigan, 48334,

United States

248-741-5100

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Latest Camelot Venture Group News

News, Camelot Venture Group

Jun 18, 2013

ePrize Secures $32 Million in Financing from Camelot Ventures Quicken Loans Founder/Chairman Dan Gilbert and Vice Chairman David Katzman to join board PLEASANT RIDGE, Mich., January 31, 2006 - ePrize, the world's leading interactive promotion agency, has secured a $32 million investment in the company from Camelot Ventures and several Detroit area business leaders. Fifth Third Bank provided bank financing and a working capital facility. ePrize is the global leader in the multi-billion dollar interactive promotions industry. The company develops online promotions, including sweepstakes and reward programs, that enable clients to cut through the advertising clutter and establish direct relationships with their customers. The $32 million investment was by made Livonia, Mich.-based Camelot Ventures, which is led by Detroit businessmen David Katzman and Daniel Gilbert; Brian Hermelin, CEO of Active Aero in Belleville, Mich.; and Gary Shiffman, CEO of Southfield, Mich.-based Sun Communities. Gilbert is founder and Chairman of Livonia, Mich.-based Quicken Loans/Rock Financial, and majority owner of the NBA's Cleveland Cavaliers. Quicken Loans (www.quickenloans.com) is the nation's largest online mortgage lender and Rock Financial (www.rockfinancial.com) is Michigan's largest mortgage company. Katzman is Vice Chairman of Quicken Loans/Rock Financial and also an owner and Vice Chairman of the Cavaliers. Hermelin and Shiffman have been active investors in ePrize since 2001. Gilbert and Katzman are new investors. All four will join the ePrize board of directors alongside ePrize founder and CEO Josh Linkner and COO Robb Lippitt. "Our new board members will add considerable strategic value to ePrize, acting as mentors and bringing a wealth of experience to enable the company to grow," said ePrize CEO Josh Linkner. "Our sales revenue has grown five-fold since 2002 and we are now fortunate to work with many of the world's top brands. This investment will enable us to acquire new clients, develop new technology and continue our overall expansion. " Interactive promotions play an important role in marketing because they produce results at a very low cost. ePrize's proprietary technology also helps their clients initiate and nurture one-to-one, permission-based relationships with their consumers. "The interactive, online promotions area is now one of the fastest growing segments in the marketing industry because it is cost-effective and produces a direct, measurable response," said Katzman. "ePrize will benefit most from this growth because they lead the industry. They've transformed the way the world's major brands market to consumers, by building one-to-one relationships. " "ePrize has a talented creative team that has coupled marketing expertise with unique technology and they follow through on the back-end with fulfillment," said Gilbert. "The bottom line is they produce highly successful online promotions that drive results for their clients. We look forward to collaborating with them and helping them continue to grow. " About ePrize As the industry leader of interactive promotions, ePrize has developed and managed more than 1,500 campaigns in 36 countries for the world's most recognized brands. ePrize has successfully launched promotions for top advertisers including: Coca-Cola, American Express, Harrah's, General Motors, The Home Depot, Yahoo!, The Gap, palmOne, Ford, Northwest Airlines, Unilever, Proctor & Gamble, Warner Brothers, Dell and Quicken Loans. ePrize designs and manages powerfully effective programs which create relationships between customers and brands and motivate specific consumer behavior. Their promotions create actionable customer profiles that turn data into dollars for clients and their agencies. The company has offices in Detroit, New York, Chicago, Los Angeles and London. For more information, visit www.eprize.com. About Camelot Ventures Camelot Ventures is a Michigan-based private investment group that primarily invests in and operates technology and consumer-based businesses. Camelot's past and current investments include: Quicken Loans, Rock Financial and Title Source; the Cleveland Cavaliers; ePrize, Rawlings Sporting Goods; Lens 1st, Lens Express and 1-800-Contacts, all contact lens retailing companies; Kintana, a technology chain automation software developer; Red Envelope, a leading online and catalog retailer of stylish gifts; and Cellerant, a privately held California-based non-embryonic stem cell company. About Quicken Loans Inc. Quicken Loans Inc. consists of Quicken Loans, the nation's largest online home mortgage lender and Rock Financial, Michigan's largest mortgage company. Together, under the Quicken Loans and Rock Financial brand names, the company closed $16 billion in home loans in the 2005 calendar year. In 2006, the company ranked in the top 15 of FORTUNE Magazine's "100 Best Companies to Work For" for the third consecutive year. The www.quickenloans.com Web site has been ranked "Best of the Web" by Forbes, Money and PC magazines. Quicken Loans was founded in 1985 and has more than 3,500 team members.  

Camelot Venture Group Investments

21 Investments

Camelot Venture Group has made 21 investments. Their latest investment was in SmileDirectClub as part of their Private Equity on April 4, 2014.

CBI Logo

Camelot Venture Group Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

4/17/2014

Private Equity

SmileDirectClub

Yes

3

9/24/2012

Unattributed VC - IV

Cellerant Therapeutics

$2.1M

No

8/31/2011

Debt

Cellerant Therapeutics

$0.8M

No

4/11/2011

Unattributed VC - III

Subscribe to see more

$99M

Subscribe to see more

0

6/7/2010

Unattributed VC - II

Subscribe to see more

$99M

Subscribe to see more

0

Date

4/17/2014

9/24/2012

8/31/2011

4/11/2011

6/7/2010

Round

Private Equity

Unattributed VC - IV

Debt

Unattributed VC - III

Unattributed VC - II

Company

SmileDirectClub

Cellerant Therapeutics

Cellerant Therapeutics

Subscribe to see more

Subscribe to see more

Amount

$2.1M

$0.8M

$99M

$99M

New?

Yes

No

No

Subscribe to see more

Subscribe to see more

Co-Investors

Sources

3

0

0

Camelot Venture Group Portfolio Exits

5 Portfolio Exits

Camelot Venture Group has 5 portfolio exits. Their latest portfolio exit was SmileDirectClub on September 12, 2019.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

9/12/2019

IPO

$99M

63

8/22/2012

Acq - Fin - II

Subscribe to see more

$99M

Subscribe to see more

10

8/4/2008

Acquired

Subscribe to see more

$99M

Subscribe to see more

10

3/19/2004

Acq - Fin

Subscribe to see more

$99M

Subscribe to see more

0

8/18/2003

Acquired

Subscribe to see more

$99M

Subscribe to see more

0

Date

9/12/2019

8/22/2012

8/4/2008

3/19/2004

8/18/2003

Exit

IPO

Acq - Fin - II

Acquired

Acq - Fin

Acquired

Companies

Subscribe to see more

Subscribe to see more

Subscribe to see more

Subscribe to see more

Valuation

$99M

$99M

$99M

$99M

$99M

Acquirer

Subscribe to see more

Subscribe to see more

Subscribe to see more

Subscribe to see more

Sources

63

10

10

0

0

Camelot Venture Group Team

2 Team Members

Camelot Venture Group has 2 team members, including current Chief Financial Officer, Brian Benoit.

Name

Work History

Title

Status

Brian Benoit

OfficeWorks, Sopris Capital Associates, AIG Investments, and Beers & Cutler

Chief Financial Officer

Current

David B Katzman

Managing Partner

Current

Name

Brian Benoit

David B Katzman

Work History

OfficeWorks, Sopris Capital Associates, AIG Investments, and Beers & Cutler

Title

Chief Financial Officer

Managing Partner

Status

Current

Current

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.