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BuySellAds.com Online Advertising Network

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Latest BuySellAds News

The beloved Digg, once the chief rival to Reddit, was just sold to an advertising tech company

Apr 26, 2018

Registration on or use of this site constitutes acceptance of our Digg, once the chief rival to Reddit, has been purchased by ad-tech company BuySellAds. Digg had previously been purchased by NYC-based holding incubator Betaworks for $500,000. BuySellAds says the site will continue to be editorially independent. Digg, a social news site that was once the chief competitor to Reddit, has been bought by digital advertising company BuySellAds for an undisclosed amount, Fast Company reports. "We're big fans of Digg and we had an opportunity arise that we couldn't pass up," a BuySellAds representative told Business Insider. The company says that Digg will maintain its editorial independence: "Our intention is to keep letting Digg do its thing." It's been a tumultuous decade-plus for Digg: Originally founded in 2004, it grew to 30 million monthly visitors by 2009 . At one point in that growth phase, Google reportedly approached Digg with a $200 million acquisition offer, though it apparently didn't work out. By 2012, though, Digg's traffic had cratered to 1.5 million visitors a month. That same year, it sold to New York-based startup incubator Betaworks for $500,000. Under Betaworks, Digg pivoted to doing more original content, and even raised funding in 2016 in a round led by newspaper titan Gannett . Now, it belongs to BuySellAds. The purchase comes a month after Digg CTO Michael Young announced that the site would be shutting down its popular RSS feed reader, Digg Reader, to the dismay of loyal readers. Digg Reader was seen as many as the successor to Google Reader, which was shut down years ago. For its part, BuySellAds is a privately held advertising tech firm based in Boston that helps brands place their ads on sites across the internet. It says it has 4,500 advertisers as customers. Going forward, a BuySellAds spokesperson tells us that they're looking to purchase more publishers like Digg. As for why Digg in the first place: "We feel it's a great property," Garland told Fast Company. "It attracts a crowd that is like an internet subculture, in a way."

BuySellAds Acquisitions

4 Acquisitions

BuySellAds acquired 4 companies. Their latest acquisition was Pando on October 23, 2019.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

10/23/2019

Series A

$4.2M

Acquired

1

4/26/2018

Corporate Minority

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$99M

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10

9/17/2014

Seed - II

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$99M

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10

11/3/2011

Seed VC

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$99M

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10

Date

10/23/2019

4/26/2018

9/17/2014

11/3/2011

Investment Stage

Series A

Corporate Minority

Seed - II

Seed VC

Companies

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Valuation

Total Funding

$4.2M

$99M

$99M

$99M

Note

Acquired

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Sources

1

10

10

10

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