BTG High Growth Opportunities Fund

Oct 28, 2021

Written by: Kelly LindenauRock Content, a content marketing solutions provider, generated $30 million in a Series B funding round led by existing investor Unbox Capital with additional participation from Provence Capital, BTG High Growth Opportunities Fund and Crescera Capital. With the new capital, Rock Content plans to continue investing in marketing, sales and product innovation and evolve its content marketing solutions to empower brands to scale through content. Since the 2019 acquisition of ScribbleLive, Rock Content seeks to actively evaluate potential acquisition targets to increase the breadth of its product suite. “We believe that content delivers superior results for brands and a better experience to consumers,” said Diego Gomes, CEO of Rock Content, in a statement. “Content is a more human-marketing channel positively impacting the experience of every individual with brands. These brands are facing challenges integrating content at the core of their marketing strategies, an overload of vendors and an ever-growing martech stack. At Rock Content, we pride ourselves in offering a true solution approach to help navigate these challenges and become their best marketing channel.”