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bsnsports.com

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Partners & Customers

10

About BSN SPORTS

BSN SPORTS, fka Sport Supply Group, is a marketer, manufacturer, and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales.

BSN SPORTS Headquarter Location

1901 Diplomat Dr

Farmers Branch, Texas, 75234,

United States

800-527-7510

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Latest BSN SPORTS News

Foot Locker Sells Teams Sales Business, Winds Down Eastbay.com

Jun 28, 2022

Foot Locker Inc. said on Monday that it entered a deal to sell its team sales business to BSN Sports, a division of team athletic gear provider Varsity Brands. The retailer is divesting the entirety of its assets under the Eastbay team sales business, which supplies footwear, apparel and equipment to high school and college athletes as well […]

BSN SPORTS Acquisitions

10 Acquisitions

BSN SPORTS acquired 10 companies. Their latest acquisition was Foot Locker - Team Sales Business on June 27, 2022.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

6/27/2022

$99M

Acquired Unit

4

6/27/2022

$99M

Acquired

4

12/7/2021

$99M

Acquired

2

2/22/2021

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$99M

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10

2/11/2020

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$99M

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10

Date

6/27/2022

6/27/2022

12/7/2021

2/22/2021

2/11/2020

Investment Stage

Companies

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Valuation

$99M

$99M

$99M

$99M

$99M

Total Funding

Note

Acquired Unit

Acquired

Acquired

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Sources

4

4

2

10

10

BSN SPORTS Partners & Customers

10 Partners and customers

BSN SPORTS has 10 strategic partners and customers. BSN SPORTS recently partnered with Carnegie Mellon University, and Nike on September 9, 2021.

Date

Type

Business Partner

Country

News Snippet

Sources

9/13/2021

Partner

United States

Carnegie Mellon University Signs New Athletic Program Partnership with BSN Sports, Nike - Carnegie Mellon University Athletics

Through this partnership , BSN SPORTS will serve as the official apparel and equipment provider to the Tartan while outfitting Carnegie Mellon University athletes and coaches in premier Nike , Inc. product selection .

1

7/13/2021

Client

BSN SPORTS TEAMS UP WITH NEW BALANCE, AUGUSTA THROUGH PARTNERSHIP OUTFITTING THE NATIONAL ACADEMY OF ATHLETICS - Varsity Brands Home / BSN SPORTS /BSN SPORTS TEAMS UP WITH NEW BALANCE, AUGUSTA THROUGH PARTNERSHIP OUTFITTING THE NATIONAL ACADEMY OF ATHLETICS.

DALLAS , TX -- JULY 13 , 2021 -- BSN SPORTS , the nation 's largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands , today announced that it has launched a partnership with The National , a youth sports camps and .

1

5/27/2021

Partner

United States

USA FOOTBALL PARTNERS WITH BSN SPORTS AND PROFOUND INSURANCE PROGRAMS FOR YOUTH FOOTBALL GRANT PROGRAM SPANNING ALL 50 STATES - Varsity Brands Home / BSN SPORTS /USA FOOTBALL PARTNERS WITH BSN SPORTS AND PROFOUND INSURANCE PROGRAMS FOR YOUTH FOOTBALL GRANT PROGRAM SPANNING ALL 50 STATES.

`` Our team is excited to establish this partnership with USA Football , which amplifies the opportunities for kids and communities to access and participate in the valuable experiences within youth sports , '' said BSN SPORTS Vice President of Sales BEN CONNERY .

1

5/20/2021

Client

United States

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10

3/23/2021

Vendor

United States

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10

Date

9/13/2021

7/13/2021

5/27/2021

5/20/2021

3/23/2021

Type

Partner

Client

Partner

Client

Vendor

Business Partner

Country

United States

United States

United States

United States

News Snippet

Carnegie Mellon University Signs New Athletic Program Partnership with BSN Sports, Nike - Carnegie Mellon University Athletics

Through this partnership , BSN SPORTS will serve as the official apparel and equipment provider to the Tartan while outfitting Carnegie Mellon University athletes and coaches in premier Nike , Inc. product selection .

BSN SPORTS TEAMS UP WITH NEW BALANCE, AUGUSTA THROUGH PARTNERSHIP OUTFITTING THE NATIONAL ACADEMY OF ATHLETICS - Varsity Brands Home / BSN SPORTS /BSN SPORTS TEAMS UP WITH NEW BALANCE, AUGUSTA THROUGH PARTNERSHIP OUTFITTING THE NATIONAL ACADEMY OF ATHLETICS.

DALLAS , TX -- JULY 13 , 2021 -- BSN SPORTS , the nation 's largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands , today announced that it has launched a partnership with The National , a youth sports camps and .

USA FOOTBALL PARTNERS WITH BSN SPORTS AND PROFOUND INSURANCE PROGRAMS FOR YOUTH FOOTBALL GRANT PROGRAM SPANNING ALL 50 STATES - Varsity Brands Home / BSN SPORTS /USA FOOTBALL PARTNERS WITH BSN SPORTS AND PROFOUND INSURANCE PROGRAMS FOR YOUTH FOOTBALL GRANT PROGRAM SPANNING ALL 50 STATES.

`` Our team is excited to establish this partnership with USA Football , which amplifies the opportunities for kids and communities to access and participate in the valuable experiences within youth sports , '' said BSN SPORTS Vice President of Sales BEN CONNERY .

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Sources

1

1

1

10

10

BSN SPORTS Team

3 Team Members

BSN SPORTS has 3 team members, including current President, Chief Operating Officer, Terrence M Babilla.

Name

Work History

Title

Status

Terrence M Babilla

President, Chief Operating Officer

Current

John E Pitts

Chief Financial Officer

Current

Adam Blumenfeld

Chief Executive Officer

Former

Name

Terrence M Babilla

John E Pitts

Adam Blumenfeld

Work History

Title

President, Chief Operating Officer

Chief Financial Officer

Chief Executive Officer

Status

Current

Current

Former

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