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Asset/Investment Management
FINANCIAL | Asset/Financial Management
brinkercapital.com

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Investments

1

Portfolio Exits

1

Partners & Customers

1

Service Providers

1

About Brinker Capital

Brinker Capital is an investment management firm offers services including a Mutual Fund Program, Personal Portfolios on the UMA platform, Core Asset Manage, and Absolute Return Strategy.On June 29, 2020, Brinker Capital was acquired by Orion Advisor Technology. The terms of the transaction were not disclosed.

Brinker Capital Headquarter Location

1055 Westlakes Drive Suite 250

Berwyn, Pennsylvania, 19312,

United States

800-333-4573

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Latest Brinker Capital News

Orion Mulls More Acquisitions as It Folds In Brinker, HiddenLevers

Sep 2, 2021

X X What You Need to Know The firm is looking at tech-related acquisitions, CEO Eric Clarke says. It is crucial that advisors, at the very least, get educated on digital currencies, Clarke, says. Orion's confident that going ahead with the in-person Ascent conference was the right decision. As Orion Advisor Solutions integrates Brinker Capital and HiddenLevers, which it recently acquired, the company is looking at more potential acquisitions, CEO Eric Clarke told ThinkAdvisor during a phone interview Wednesday, the last day of the Orion Ascent conference in Scottsdale, Arizona. During the wide-ranging interview, Clarke also said that digital currencies were “here to stay” and that it was crucial for advisors to get up to speed. He also explained why Orion opted to go ahead with its in-person conference despite a few other companies postponing their own live events until 2022 amid the spike in COVID-19 cases caused by the delta variant. Brinker, HiddenLevers Integration The recent Brinker and HiddenLevers acquisitions “provided different opportunities for our business,” according to Clarke. “The Brinker transaction allowed us to greatly improve our asset management capabilities,” while the HiddenLevers transaction “allowed us to take their [investment] proposal technology and help our advisors grow by winning more business,” he explained. “That proposal technology addresses top-of-mind concerns that clients have and we’re seeing advisors really leverage that technology to help them close more prospects.” When it comes to integrating those firms into Orion’s operations, he said: “With the Brinker transaction, I’d say we’re in the bottom of the sixth, top of the seventh” inning. “All the advisor benefit” that they will start seeing the difference “comes in the seventh, eighth and ninth inning,” he said, adding: “There’s been a lot of groundwork that we’ve put in place so that we can now start building upon that.” Meanwhile, the HiddenLevers integration is “in the third inning, so we’re just starting to implement our integration plan with them,” he said, predicting the integration will get close to the ninth inning “over the next seven to eight months.” More Acquisitions Ahead? Going forward, “if there are companies on the technology side that can help us better connect” Orion’s Prospect, Plan, Invest and Achieve framework strategy, “we’ll absolutely be looking at those,” he said. “We are looking at some of those now. We hope to continue to announce acquisitions that we’re making in that space.” Specifically, “if there are opportunities out there where we can add scale to our business, we’re interested in those,” he told ThinkAdvisor. “Or if there are additional technologies that are helpful to our advisors, we’re absolutely interested in those as well. So we are having continued strategic discussions with about a half a dozen different parties right now. We’ll continue to have those.” Digital Assets Noting Ric Edelman, founder of the Digital Assets Council of Financial Professionals , spoke on digital currencies at Ascent, Clarke stressed that Orion sees it as important to help advisors get educated on digital assets. Although digital currencies are “obviously” not going away, “it is definitely still, I think, on the bleeding edge … as it relates to advisors trying to figure out how to incorporate digital currencies into portfolios,” Clarke said. At least some advisors are wondering how they can get the knowledge they need to “speak with some level of expertise around digital currencies” and the topic is “something that advisors are really trying to get their heads around,” he added. The Latest Edelman’s council is an “important first step for advisors,” according to Clarke, saying, “If nothing else, just get educated on it and get that certification so that when the client does come in, you’re speaking from a point of view of expertise.” For now, the “biggest challenge that we face, I think, as an industry is trying to figure out how do we deal with digital currencies,” he said. “Do we take the time to set up these off-platform assets/off-brokerage platform accounts with these digital currency companies? Or do we wait for the SEC to approve an ETF of sorts or an ETF that’s based on some type of a futures version of a digital currency?” This is an example where “technology is way ahead of the regulatory environment,” he noted. “The regulators, just by saying no to an ETF, have certainly not dissuaded people from investing in digital currencies. In fact, they’re doing it outside of the SEC’s purview.” One only has to “look at the amount of assets involved that are being invested in digital currencies,” he said, noting advisors are trying to figure out how they can incorporate them as part of client portfolios “as opposed to seeing those assets leave and go outside of” their firms. The increased number of large firms supporting crypto, meanwhile, is convincing more advisors to get into crypto, while Elon Musk is creating more demand for digital assets also, Clarke said. Ascent Conference About 1,000 people attended the conference, about the same number as the last in-person Ascent two years ago, Clarke said. “We had a couple of hundred advisors that were on a waiting list that wanted to attend that we just simply didn’t have the room to accommodate.” There were also “well over 100 virtual attendees” this year, he said. But “I think people are kind of virtual event burnt out,” he said, noting it is “tough to maintain the attention levels at the virtual events.” Asked if he had any thoughts about postponing or canceling the in-person conference like other organizations have done in recent weeks, he said: “We continuously evaluated the situation. We did contract with a third party to help us maintain safety protocols.” There was medical staff and rapid testing for COVID-19 onsite, he noted. Attendees were also asked to upload their vaccination statuses to the third party, he said, noting over 85% of attendees were vaccinated. Therefore, “we felt very good about continuing to move forward with bringing everybody together in person,” he said. Attendees were also required to sign off on a health certification form to verify that they didn’t have any COVID symptoms. Masks and hand sanitizer were also given out to everybody who checked in at the conference. But attendees were not required to wear masks. Each attendee also received a different color wristband based on their preferences for greeting others at the event (such as open to shaking hands, just open to fist bumping or preferring to remain socially distant). There was also the virtual option. “We felt really good about making sure that we were providing a range of options so people didn’t feel like they had to come if they weren’t comfortable with that,” Clarke explained.

Brinker Capital Investments

1 Investments

Brinker Capital has made 1 investments. Their latest investment was in BizEquity as part of their Unattributed on October 10, 2018.

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Brinker Capital Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

10/1/2018

Unattributed

BizEquity

Yes

3

Date

10/1/2018

Round

Unattributed

Company

BizEquity

Amount

New?

Yes

Co-Investors

Sources

3

Brinker Capital Portfolio Exits

1 Portfolio Exit

Brinker Capital has 1 portfolio exit. Their latest portfolio exit was BizEquity on August 12, 2019.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

8/12/2019

Corporate Majority

2

Date

8/12/2019

Exit

Corporate Majority

Companies

Valuation

Acquirer

Sources

2

Brinker Capital Partners & Customers

1 Partners and customers

Brinker Capital has 1 strategic partners and customers. Brinker Capital recently partnered with Vestmark on .

Date

Type

Business Partner

Country

News Snippet

Sources

Partner

Vestmark

United States

Brinker Capital Partners with Vestmark to Improve the Advisor Experience.

Brendan McConnell , COO of the firm , stated in a recent press release , `` Brinker Capital selected Vestmark not only because of the industry leading UMA functionality the platform supports , but also their commitment to continuous innovation .

3

Date

Type

Partner

Business Partner

Vestmark

Country

United States

News Snippet

Brinker Capital Partners with Vestmark to Improve the Advisor Experience.

Brendan McConnell , COO of the firm , stated in a recent press release , `` Brinker Capital selected Vestmark not only because of the industry leading UMA functionality the platform supports , but also their commitment to continuous innovation .

Sources

3

Brinker Capital Service Providers

1 Service Provider

Brinker Capital has 1 service provider relationship

Service Provider

Associated Rounds

Provider Type

Service Type

Merger

Investment Bank

Financial Advisor

Service Provider

Associated Rounds

Merger

Provider Type

Investment Bank

Service Type

Financial Advisor

Partnership data by VentureSource

Brinker Capital Team

1 Team Member

Brinker Capital has 1 team member, including former Chief Executive Officer, Noreen D Beaman.

Name

Work History

Title

Status

Noreen D Beaman

Chief Executive Officer

Former

Name

Noreen D Beaman

Work History

Title

Chief Executive Officer

Status

Former

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