Dec 2, 2014

Bridge Boys founder debuts new fantasy football app following DraftKings acquisition Dec 2, 2014, 12:00pm EST Updated: Dec 2, 2014, 12:09pm EST Send this to a friend Email address of friend (insert comma between multiple addresses): Your email address: Enlarge Photo Courtesy playdraft.com The mobile app game, called Draft, lets users pick an NFL player, challenge a friend who chooses another NFL player, and play a fantasy-football game for money or for free. Email  |  Twitter  |  Google+ Jeremy Levine , co-founder of a Boston seed-stage investment firm who also founded online sports-gaming company StarStreet Inc., announced Tuesday the launch of a new fantasy football game targeted toward mobile app users. The mobile app game, called Draft , lets users pick an NFL player, challenge a friend who chooses another NFL player, and play a fantasy-football game for money or for free. The app was created as a way to engage those who are casual enthusiasts of fantasy football, Levine said. "Lots of people don't play fantasy because of the commitment," Levine said in an interview. "With this, you don't need to know hundreds of players to play this game successfully. " Draft launched a beta test with 400 users this fall, and found that 60 percent of people using the mobile app were playing every day, Levine said. Levine said the game will make money by taking a $1 cut from each game played for money. Draft is operating under StarStreet Inc., though StarStreet's assets (online daily fantasy sports games played for real money) were bought by Boston-based fantasy sports site DraftKings this past summer for an undisclosed amount. The assets were sold so that Levine could focus full-time on Draft, since he saw huge demand for a mobile app specifically made for a fantasy football game, he said. "We saw a huge opportunity, and we realized no one's ever built a fantasy game for mobile, and that just seems crazy," he said. Draft is being funded with the money Levine and his co-founder made from the sale of StarStreet's assets. Levine moved from Cambridge to New York City in July, around the same time as the DraftKings acquisition, and that is where Draft is currently based. Page 1