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Angel Investor (Individual)
briansugar.com

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Investments

16

Portfolio Exits

4

About Brian Sugar

Brian Sugar is the CEO and Publisher of Sugar Inc

Brian Sugar Headquarter Location

111 Sutter Street Suite 850

San Francisco, California, 94104,

United States

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Latest Brian Sugar News

PopSugar Founder Lisa Sugar Steps Down as President, Will Remain With Group Nine (EXCLUSIVE)

Jun 10, 2021

Going forward, Lisa Sugar will remain part of the leadership team at Group Nine as the founder of PopSugar. According to Sugar, she is stepping aside to make room for the next generation of leadership. Sugar said in a statement, “I founded PopSugar more than 15 years ago at the earliest days in digital media. We’ve since grown it to become the No. 1 most-engaged with women’s lifestyle brand globally and I’m so proud of everything that this amazing team has achieved. Angelica has worked across the brand for almost the entire journey and sees our immense future. I am honored to have her lead the charge forward!” As president, Marden will run all business operations for PopSugar and will report to Group Nine Media CEO Ben Lerer. Marden will be responsible for the company’s business strategy, performance and partnerships. She is based in the company’s San Francisco headquarters. Group Nine’s all-stock deal valued PopSugar at $300 million, per the Wall Street Journal. Group Nine was formed as a roll-up play in 2016, combining digital media sites Thrillist, The Dodo, NowThis and Seeker; Group Nine subsequently bought comedy studio JASH. The company is headed by Ben Lerer, founder of Thrillist and son of venture-capital investor Ken Lerer. More recently, Group Nine formed a special-purpose acquisition corporation (SPAC) in late 2020 that raised $230 million in gross proceeds for an acquisition, merger or other business combination with companies in digital media or related segments. PopSugar’s Angelica Marden Eric Guarisco Lisa Sugar co-founded PopSugar with her husband, Brian Sugar, who now serves as president of Group Nine Media (and is on the board of directors for the Group Nine SPAC). Marden most recently served as GM for PopSugar since January 2020 and was responsible for editorial operations, audience growth, marketing, and other functions. Before that, she was SVP of content operations, overseeing editorial strategy, partnerships and consumer marketing. Prior to joining PopSugar in 2006, Marden was an editor at the Mill Valley Herald and Link TV as well as a reporter at the Oakland Post. “Angelica is a natural leader who understands what it takes to continue growing PopSugar in a media environment where audiences’ attention is more fragmented than ever before,” Lerer said in a statement. Marden commented, “PopSugar is in a league of its own in the women’s lifestyle space and is a brand that I am proud to have spent more than 15 years helping build. Every day, the team creates content, experiences, and products that inspire, entertain and provide real utility to help our audience live their fullest life possible. I am excited to take on this new role and lead the team into this next decade of growth where there is endless opportunity for the brand.”

Brian Sugar Investments

16 Investments

Brian Sugar has made 16 investments. Their latest investment was in Disco as part of their Seed VC on October 10, 2020.

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Brian Sugar Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

10/24/2020

Seed VC

Disco

$1.5M

Yes

1

10/12/2020

Angel

AirRobe

$1.28M

Yes

1

10/1/2020

Seed VC

Builder

$3.25M

Yes

3

5/28/2020

Seed VC

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$99M

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10

5/11/2020

Seed VC - II

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$99M

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10

Date

10/24/2020

10/12/2020

10/1/2020

5/28/2020

5/11/2020

Round

Seed VC

Angel

Seed VC

Seed VC

Seed VC - II

Company

Disco

AirRobe

Builder

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Amount

$1.5M

$1.28M

$3.25M

$99M

$99M

New?

Yes

Yes

Yes

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Co-Investors

Sources

1

1

3

10

10

Brian Sugar Portfolio Exits

4 Portfolio Exits

Brian Sugar has 4 portfolio exits. Their latest portfolio exit was Roadster on June 02, 2021.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

6/2/2021

Acquired

$99M

7

9/3/2020

Acquired

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$99M

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10

2/25/2016

Acquired

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$99M

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10

1/18/2013

Acquired

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$99M

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10

Date

6/2/2021

9/3/2020

2/25/2016

1/18/2013

Exit

Acquired

Acquired

Acquired

Acquired

Companies

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Valuation

$99M

$99M

$99M

$99M

Acquirer

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Sources

7

10

10

10

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