May 24, 2023

Incredo LTD (f.k.a. DouxMatok), a Petach-Tikva, Israel-based food tech company, raised $30M in Series C funding. The round was led by dsm-firmenich Venturing and Sienna Venture Capital, along with strategic commercial partners such as Ferrero, new investor Teseo Capital and existing investors Pitango and BlueRed Partners. The company intends to use the funds to further support research and development, integrate its product in a variety of applications and accelerate its commercial partnerships. Led by CEO Ari Melamud, Incredo is focused on the development of efficient nutrition and flavor delivery technologies. Its flagship product is its sugar-based sugar reduction solution, Incredo Sugar, which maximizes the efficiency of sugar delivery to the sweet taste receptors and maintains the same level of sweetness, enabling substantial sugar reduction without compromising taste, mouthfeel, or texture. According to a written note, independent consumer and sensory panel tests have confirmed that, when using Incredo Sugar, it is possible to reduce 30%-50% of the sugar levels in a wide range of food and snack products while retaining consumer preferences. Incredo’s latest round of funding follows a successful 2022, when it announced partnerships with Batory Foods and Blommer Chocolate Company. The company is looking to accelerate commercialization of Incredo Sugar in 2023, with new and increased availability across the US, Europe, and Israel. FinSMEs