Predict your next investment

Business Plan Competition
bigideascontest.org

See what CB Insights has to offer

Investments

1

About Big Ideas

Big Ideas is an annual contest aimed at providing funding, support, and encouragement to interdisciplinary teams of students in The University of California system. The Big Ideas contest is supported by the Rudd Family Foundation, The Rockefeller Foundation-Acumen Student Social Innovation Challenge, and the University of California Office of the President, as well as track sponsors CITRIS and the Banatao Institute, Associated Students of the University of California (ASUC), and the Blum Center for Developing Economies.

Big Ideas Headquarter Location

Berkeley, California,

United States

510-666-9120

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Research containing Big Ideas

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Big Ideas in 2 CB Insights research briefs, most recently on Jun 9, 2021.

Latest Big Ideas News

Top 5 Big Ideas for Your Hotel Revenue Management Strategies

Oct 14, 2021

How to stimulate revenue in a changing travel landscape By John Smallwood , CEO of Travel Outlook share this article As the travel and hospitality world turns the page on a period of uncertainty, we begin a new chapter in the industry centered around recovery, rebuilding, and renewed efforts towards revenue optimization. Last month, revenue professionals came together for the annual Revenue Optimization Conference (ROC), where industry leaders outlined, brainstormed, and planned to implement new revenue management strategies to cope with the ever-changing landscape of the hospitality industry in 2021 and beyond. The Revenue Optimization Conference laid the foundation for revenue professionals to evolve their recovery efforts with a variety of new revenue management strategies. To find out more about the comprehensive recovery and rebuilding plans created at the Revenue Optimization Conference, continue reading below for the Top 5 Big Ideas for Your Revenue Management Strategies. 1. Get creative and drive revenue with your perishable inventory Just as businesses all over the world in every industry pivoted and adapted to survive the last year and a half, hospitality professionals must do the same to continue increasing revenue in 2021 and beyond. Even as travel continues to rebound from the last year, there are still ways to increase revenue with little to no increased overhead using your hotel’s perishable inventory. As those in the industry know, hotel rooms are considered perishable inventory. When left vacant, that room’s revenue opportunity for the day is gone forever. Hotel rooms, however, are not the only perishable inventory on a hotel's property. Meeting rooms, outdoor spaces, event spaces, and more can all be leased to increase revenue. Pool areas can be transformed into a private club for local residences with a monthly or annual membership. Hotel rooms and meeting rooms can be utilized as on demand quite spaces to be used for business calls and small meetings. Additionally, for properties near airports, rooms can be rented out to weary travelers for half days or by the hour, so travelers can shower and rest during long layovers. These rooms can still be made ready to be booked for the evening. 2. Bring the restaurant to your guests Take out is not a new concept, but thanks to the last year and a half and the rapid advancement in technology, it’s a booming industry. Apps like Uber Eats, Post Mates, and Grub Hub have become increasingly relevant. The convenience of having food delivered to your home, or in this case your hotel room, cannot be beaten. So, instead of fighting this immerging trend that is likely here to stay, adapt to it. Add grab-and-go options, outdoor picnic-ready baskets, and exclusive in-room dining menus that feature the perfect menu items for a cozy night indoors. Make your restaurant a staple on all available delivery apps and services. 3. Adopt new or alternative revenue practices In 2021, choice is king. Guests want more flexibility and the ability to customize their itinerary to fit their schedules and needs. No one wants to conform to the rigid structures of the past; they want hospitality on their own terms. Hotels can take advantage of the increased desire for choice by adopting new and alternative revenue practices that allow for more choice. For example, for a fee, guests could handpick their hotel guestroom and their check-in and check-out times. Additionally, hotels can add new perks to keep up with changing times like utilizing guestrooms as co-working office spaces or for rent meeting rooms. Increase revenue and appeal to new customers by adding more choice in every step of a guest’s purchasing journey, from booking to checking out. 4. Rethink your rewards program Rewards programs exist to keep customers coming back. While the current trend seems to be slashing rewards programs and minimizing benefits for members, shifting your rewards program can help facilitate new revenue streams and increase brand loyalty. As we’ve stated before, brand loyalty supersedes channel loyalty . If a customer is using a third-party booking site to book reoccurring stays at your property, they should be rewarded for their brand loyalty, not punished for booking through OTAs. Expand your loyalty program to reward a broader sense of brand loyalty that includes travelers that may be booking your property through OTAs. 5. Outsourcing makes sense now After a year and a half of uncertainty, customers are craving reassurance . Be sure you have a friendly, well-trained voice on the other end of your reservation line that can answer questions with knowledge and authority. Add the element of human touch without having to relegate a staff member to phone duty in the reservation department. Instead, outsource to a properly trained hotel call center . Not only will a hotel call center help craft your brand's image through a strong first impression — which we all know is vital to customer retention — but they’ll do so while increasing direct bookings at a higher average rate. Professional hotel call center agents are highly trained in the nuances of the hospitality industry. Call center agents assigned to your property will be educated on every aspect of your hotel so that they can help sell your property’s unique features. When your reservation department is handled by an outsourced hotel call center, you can shift your focus back towards current guests to ensure they have the best experience possible. We are, without a doubt, in unprecedented times as travel professionals. The landscape of the travel and hospitality industry has forever shifted, and we must know how to adapt, recover, and rebuild. ROC was just the beginning of a long rebuilding journey that is sure to reveal new paths to revenue in this renewed industry. As we continue to move through the recovery period, we must approach new opportunities with an open mind and be willing to pivot as the industry and travelers continue to change. John Smallwood After 30 years in the hospitality business as an owner and manager of all types of hotels, John Smallwood createdTravel Outlook, the only hospitality-centric high-touch call center in North America.

Big Ideas Investments

1 Investments

Big Ideas has made 1 investments. Their latest investment was in FakeNetAI as part of their Biz Plan Competition on May 5, 2020.

CBI Logo

Big Ideas Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

5/19/2020

Biz Plan Competition

FakeNetAI

$0.01M

Yes

1

Date

5/19/2020

Round

Biz Plan Competition

Company

FakeNetAI

Amount

$0.01M

New?

Yes

Co-Investors

Sources

1

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.