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Venture Capital
axmvc.co.uk

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Investments

19

Portfolio Exits

1

Funds

2

About AXM Venture Capital

AXM Venture Capital is authorised by the Financial Services Authority for Fund management and Corporate Finance. AXM manages two investment funds:The Creative Capital Fund,The Northwest Fund 4 Digital and Creative.

AXM Venture Capital Headquarter Location

c/o Weightmans Second Floor 6 New Street Square, New Fetter Lane

London, England, EC4A 3BF,

United Kingdom

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Latest AXM Venture Capital News

Liverpool web analytics firm secures six-figure cash injection

Jul 23, 2016

Liverpool web analytics firm secures six-figure cash injection 13:00, 23 Jul 2016 AXM Venture Capital invests in Ruler Analytics which has seen 500% growth in six months  Shares Get business news by email Daniel Reilly, managing director of Ruler Analytics in Liverpool, left with Ian Leadbetter of AXM Venture Capital A Liverpool firm that offers clients website analytics and call tracking has secured a six-figure investment and aims to triple in size within the next two years. Ruler Analytics has already seen 500% in the last six months, resulting in the latest cash injection from AXM Venture Capital . The firm offers a visitor level website analytics product that provides call tracking and lead tracking to show the exact keyword, source and journey of each inbound telephone call and website enquiry. It was designed and built by lead generation and digital marketing experts that had used Google Analytics and other tracking products for years but found that they either did not provide the granular level of detail and accuracy that was required to manage campaigns properly or that the cost of using such products was prohibitive and too expensive. Ruler will use the funding to support its strong pipeline of new business by expanding its team in the North West, and support further product development. Managing director Daniel Reilly said: “The follow on funding is another significant investment that will help us to stay on trajectory for consistent high growth and turnover in our first complete financial year of over £1m. “Our growth has been at 600% since January of this year and we are increasing that month on month with our commitment to innovation, reliability and low pricing.” Ruler Analytics was founded in 2012 Ian Leadbetter and business partner, Daniel Reilly. In December 2015 the business received venture capital from the North-West Fund European Investment Bank. Rupert Wingate-Saul, investment director at AXM Venture Capital, added: “The Ruler team has a strong track record.”

AXM Venture Capital Investments

19 Investments

AXM Venture Capital has made 19 investments. Their latest investment was in Ruler Analytics as part of their Seed VC on July 7, 2016.

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AXM Venture Capital Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

7/21/2016

Seed VC

Ruler Analytics

Yes

1

10/9/2013

Seed VC

GovToday

$1.12M

Yes

1

2/8/2013

Seed

Gateway 3D

$0.4M

Yes

1

8/31/2012

Growth Equity

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$99M

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10

5/18/2012

Series A - II

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$99M

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0

Date

7/21/2016

10/9/2013

2/8/2013

8/31/2012

5/18/2012

Round

Seed VC

Seed VC

Seed

Growth Equity

Series A - II

Company

Ruler Analytics

GovToday

Gateway 3D

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Amount

$1.12M

$0.4M

$99M

$99M

New?

Yes

Yes

Yes

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Co-Investors

Sources

1

1

1

10

0

AXM Venture Capital Portfolio Exits

1 Portfolio Exit

AXM Venture Capital has 1 portfolio exit. Their latest portfolio exit was Cycling TV on October 01, 2008.

Date

Exit

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Acquirer

Sources

10/1/2008

Acquired

Undisclosed Investors

1

Date

10/1/2008

Exit

Acquired

Companies

Valuation

Acquirer

Undisclosed Investors

Sources

1

AXM Venture Capital Fund History

2 Fund Histories

AXM Venture Capital has 2 funds, including The North West Fund for Digital & Creative.

Closing Date

Fund

Fund Type

Status

Amount

Sources

12/31/2011

The North West Fund for Digital & Creative

Early-Stage Venture Capital

Closed

$23.71M

1

3/31/2005

The Creative Capital Fund

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$99M

10

Closing Date

12/31/2011

3/31/2005

Fund

The North West Fund for Digital & Creative

The Creative Capital Fund

Fund Type

Early-Stage Venture Capital

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Status

Closed

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Amount

$23.71M

$99M

Sources

1

10

AXM Venture Capital Team

1 Team Member

AXM Venture Capital has 1 team member, including current Controller, Paul Fowler.

Name

Work History

Title

Status

Paul Fowler

Controller

Current

Name

Paul Fowler

Work History

Title

Controller

Status

Current

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