Jun 6, 2022

AXA backs Florence UKHotViews Social care tech start-up Florence has raised £28.5m through a Series B funding round. The round was led by AXA Venture Partners (AVP) with additional participation from Roo Capital and existing investor SEEK Investments. It follows a £5m Series A funding round in 2019 (see Funds flow for Florence ) and takes total funds raised to £35.5m. The company was founded by Charles Armitage and Dan Blake in 2016. Its app, which launched in 2017, allows social care workers to manage their schedule, helping connect them to open shifts and cutting out recruitment agencies. It also provides care organisations with rota and e-learning tools. The company says that 100,000 e-learners, 90,000 care professionals and over 2,000 care organisations have now signed up to the service. The latest investment will be used to drive product development and expansion into new markets, including into non-UK geographies and beyond elderly care. With the ongoing challenges in the social care sector, including growing vacancy rates, and the UK Government’s ambition to accelerate the safe adoption of technology and digital tools in the sector, we expect to see increasing demand for services such as those provided by Florence.