May 11, 2023

TRITON DIGITAL PARTNERS AUDACIA TO MEET GROWING PROGRAMMATIC AUDIO DEMAND IN APAC 11/05/2023 12:17 PM KUALA LUMPUR, May 11 (Bernama) -- Triton Digital, the global technology and services leader to the digital audio, podcast and broadcast radio industries, announced it has entered into an agreement with Audacia, a global advertising marketplace using the power of audio to connect publishers, advertisers and customers. Through this partnership, the Audacia ad network will have access to Triton Digital’s exchange of premium audio publishers across all audio formats in the Asia Pacific (APAC) region. “The APAC region is expanding rapidly, as consumption of digital audio is up over 450 per cent in the last 24 months offering a valuable medium for advertisers to target and reach engaged audiences. “This union will help accelerate awareness of the benefits of programmatic audio advertising in APAC,” said Triton Digital Global Head of Revenue, Stephanie Donovan in a statement. Meanwhile, Audacia Chief Executive Officer and Founder, Kym Treasure said its partnership with Triton Digital will connect advertisers with publishers intending to reach the same target audience, while expanding access and increasing adoption of programmatic advertising. Triton Digital’s network of audio publishers recently opted into Audacia’s ad network packages for the monetisation of international inventory. Audacia will be leveraging Triton Digital’s Supply Side Platform (SSP), an audio-first SSP, built from the ground up for broadcasters, podcasters and music streaming services. Integrated with the world's leading Demand Side Platforms (DSPs), the SSP provides advanced publisher controls to manage access, regulate pricing and establish ad quality settings in the Triton Audio Marketplace. Furthermore, advertisers in Audacia’s network will have access to Triton’s analytics platform for real-time reporting with easy-to-use dashboards to compare performance metrics. More information available at https://www.tritondigital.com/. -- BERNAMA BERNAMA provides up-to-date authentic and comprehensive news and information which are disseminated via BERNAMA Wires; www.bernama.com; BERNAMA TV on the Astro 502, unifi TV 631 and MYTV 121 IFLIX channels and BERNAMA Radio on the FM93.9 (Klang Valley), FM107.5 (Johor), FM107.9 (Kota Kinabalu) and RM100.9 (Kuching) frequencies. Follow us on social media : Facebook : @bernamaofficial, @bernamatv, @bernamaradio