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INTERNET | E-Commerce / Apparel & Accessories
asics.com

Partners & Customers

10

About ASICS

ASICS is a designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. The corporate name ASICS was derived from "Anima Sana In Corpore Sano", meaning "A Sound Mind in a Sound Body" in an old Latin phrase. It is the fundamental platform on which the brand still stands.

Headquarters Location

1-1, Minatojima-Nakamachi 7-chome Chuo-ku

Kobe, 650-8555,

Japan

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Latest ASICS News

Shuffle Board: Asics Names New President, Figs Hires Tech Chief

Sep 23, 2023

The Asics Corporation board of directors will appoint a new president and reappoint the current top executives to posts other than their current ones by Jan. 1. Chairman and director Motoi Oyama has been named senior advisor and director. Oyama will retire as a director after the shareholders general meeting scheduled for Mar. 22. Yasuhito Hirota, currently serving as president, CEO, COO and representative director, has been named chairman, CEO and representative director. Mitsuyuki Tominaga, current managing executive officer, chief digital officer and chief information officer, has been named president and chief operating officer. Direct-to-consumer healthcare apparel brand  Figs  hired Mark Bixby as chief technology officer. He will use Figs ’ data and technology capabilities to enhance the shopper experience. Bixby joins Figs with 13 years of experience leading technology at several e-commerce companies. Most recently, he was the vice president of engineering at GameStop, where he led e-commerce technology and rebuilt the company’s core technology. American lifestyle brand  Lands’ End  named Bernard McCracken, interim chief financial officer since January and chief accounting officer since 2014, as CFO. McCracken previously served as Lands’ End’s interim CFO and vice president, controller and chief accounting officer. He is responsible for financial reporting, corporate finance and planning, treasury, tax, procurement, accounting and business analytics. He also leads the investor relations function. Related Stories Sunspel British luxury brand  Sunspel  named Raul Verdicchi as its new CEO, effective immediately. Nicholas Brooke, the company owner and CEO since 2005, will remain as executive chairman. Verdicchi previously served as the chief commercial officer at AlphaTauri and has over 20 years of experience in finance, operational management, business development and customer experience in multi-channel luxury fashion. Retail Nordstrom appointed Guy B. Persaud to its board of directors, effective immediately, expanding the board to 12 directors. Persaud has nearly three decades of experience leading billion-dollar businesses and organizations. As president of the new business unit at Procter & Gamble, he is responsible for identifying and operating high-growth and value-creation businesses. Logistics Quantis Sustainability consulting firm  Quantis  appointed Allon Zeitoun as its new managing director and global leader. Based in France, Zeitoun will lead the team working with large, international corporations to increase economic performance while reducing environmental impacts. He has more than a decade of experience as a strategy consultant. Technology

ASICS Acquisitions

4 Acquisitions

ASICS acquired 4 companies. Their latest acquisition was njuko on November 22, 2022.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

11/22/2022

$99M

Acquired

6

8/18/2022

Other

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$99M

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10

11/7/2019

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$99M

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10

2/12/2016

Series B

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$99M

$99M

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10

Date

11/22/2022

8/18/2022

11/7/2019

2/12/2016

Investment Stage

Other

Series B

Companies

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Valuation

$99M

$99M

$99M

$99M

Total Funding

$99M

Note

Acquired

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Sources

6

10

10

10

ASICS Partners & Customers

10 Partners and customers

ASICS has 10 strategic partners and customers. ASICS recently partnered with LuxCreo on August 8, 2023.

Date

Type

Business Partner

Country

News Snippet

Sources

8/3/2023

Partner

United States

ASICS and LuxCreo 'redefine comfort' with 3D printed performance sandal for athletes

LuxCreo , in partnership with sports brand ASICS , had announced the launch of the second generation ACTIBREEZE HYBRID SANDAL .

1

6/30/2023

Client

Japan

ASICS : The Fiscal Second Quarter Ended June 30, 2023

ASICS has been selected as one of the `` Noteworthy DX Companies 2023 '' in the `` Digital Transformation Stocks '' in a joint program by Japan 's Ministry of Economy , Trade and Industry and the Tokyo Stock Exchange .

1

5/25/2023

Partner

Kiko Kostadinov Makes Moves At Asics, Prada x Adidas Football: Global Collabs Of The Week

Another first this week , long time Asics collaborator and menswear designer of his eponymous label Kiko Kostadinov has announced an upcoming clothing line with the German sports brand , hinting to the future of `` quiet luxury . ''

1

4/14/2023

Partner

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10

3/7/2023

Partner

United Kingdom

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10

Date

8/3/2023

6/30/2023

5/25/2023

4/14/2023

3/7/2023

Type

Partner

Client

Partner

Partner

Partner

Business Partner

Country

United States

Japan

United Kingdom

News Snippet

ASICS and LuxCreo 'redefine comfort' with 3D printed performance sandal for athletes

LuxCreo , in partnership with sports brand ASICS , had announced the launch of the second generation ACTIBREEZE HYBRID SANDAL .

ASICS : The Fiscal Second Quarter Ended June 30, 2023

ASICS has been selected as one of the `` Noteworthy DX Companies 2023 '' in the `` Digital Transformation Stocks '' in a joint program by Japan 's Ministry of Economy , Trade and Industry and the Tokyo Stock Exchange .

Kiko Kostadinov Makes Moves At Asics, Prada x Adidas Football: Global Collabs Of The Week

Another first this week , long time Asics collaborator and menswear designer of his eponymous label Kiko Kostadinov has announced an upcoming clothing line with the German sports brand , hinting to the future of `` quiet luxury . ''

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Sources

1

1

1

10

10

ASICS Team

6 Team Members

ASICS has 6 team members, including former Chief Executive Officer, Didier Lalance.

Name

Work History

Title

Status

Didier Lalance

Lacoste, Kering, and Alain Afflelou

Chief Executive Officer

Former

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Name

Didier Lalance

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Work History

Lacoste, Kering, and Alain Afflelou

Title

Chief Executive Officer

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Status

Former

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Compare ASICS to Competitors

P
Potomac River Running

Potomac River Running is a family-owned, local running specialty store. It offers footwear, jackets, pants, arm bands, watches, and more. It provides its services to both men and women. It was founded in 2003 and is based in Reston, Virginia.

SALUBATA Logo
SALUBATA

SALUBATA provides recycling services. It invents lifestyle technologies that help people and the planet. It offers modular shoes made from old plastic bottles to experience a new form of magic and infused with air bubbles to give a feeling of walking on clouds. The company was founded in 2021 and is based in Paris, France.

F
Fila Holdings

Provider of athletic and casual footwear, active wear, casual wear, and sportswear. The company is a designer and marketer of athletic and casual footwear, active wear, casual wear, and sportswear for men, women, and children. Its best-selling categories are running, cross-training, basketball, and tennis; in apparel, tennis and winter sports are two top categories. Their other products include sunglasses, watches, underwear, golf clubs, and in-line skates. It also sells a line of leisure apparel and accessories aimed at young people aged 15 to 28 under the Enyce and Lady Enyce brands and markets the CIESSE brand of sports clothing in Italy. They do not manufacture any of its products but rather farms production out to independent subcontractors, mainly in the Far East. The company sells its products in more than 50 countries around the world both through directly controlled subsidiaries and via licensing and other distribution deals, reaching about 8,200 unaffiliated retail stores. [Keywords: athletic*, casual*, active wear*, sneaker*, clothes*]

K-Swiss Logo
K-Swiss

K-Swiss is a sports brand offering performance and lifestyle footwear and apparel for several categories under its California Sports umbrella including Tennis Heritage, California Fit (Running, Triathlon and Fitness) and California Youth. K-Swiss also designs, develops and markets footwear under the Palladium brand.

H
Holo Footwear

Holo Footwear manufactures and wholesales footwear for men and women. The company offers footwear such as nephelae running shoes, maverick shoes, troy shoes, credimus shoes, and more. It was founded in 2020 and is based in Grand Rapids, Michigan.

L
Li-Ning

Li-Ning is an athletic apparel and footwear production company. It is based in Beijing, China.

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