
Partners & Customers
10About ASICS
ASICS is a designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. The corporate name ASICS was derived from "Anima Sana In Corpore Sano", meaning "A Sound Mind in a Sound Body" in an old Latin phrase. It is the fundamental platform on which the brand still stands.

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Latest ASICS News
Sep 23, 2023
The Asics Corporation board of directors will appoint a new president and reappoint the current top executives to posts other than their current ones by Jan. 1. Chairman and director Motoi Oyama has been named senior advisor and director. Oyama will retire as a director after the shareholders general meeting scheduled for Mar. 22. Yasuhito Hirota, currently serving as president, CEO, COO and representative director, has been named chairman, CEO and representative director. Mitsuyuki Tominaga, current managing executive officer, chief digital officer and chief information officer, has been named president and chief operating officer. Direct-to-consumer healthcare apparel brand Figs hired Mark Bixby as chief technology officer. He will use Figs ’ data and technology capabilities to enhance the shopper experience. Bixby joins Figs with 13 years of experience leading technology at several e-commerce companies. Most recently, he was the vice president of engineering at GameStop, where he led e-commerce technology and rebuilt the company’s core technology. American lifestyle brand Lands’ End named Bernard McCracken, interim chief financial officer since January and chief accounting officer since 2014, as CFO. McCracken previously served as Lands’ End’s interim CFO and vice president, controller and chief accounting officer. He is responsible for financial reporting, corporate finance and planning, treasury, tax, procurement, accounting and business analytics. He also leads the investor relations function. Related Stories Sunspel British luxury brand Sunspel named Raul Verdicchi as its new CEO, effective immediately. Nicholas Brooke, the company owner and CEO since 2005, will remain as executive chairman. Verdicchi previously served as the chief commercial officer at AlphaTauri and has over 20 years of experience in finance, operational management, business development and customer experience in multi-channel luxury fashion. Retail Nordstrom appointed Guy B. Persaud to its board of directors, effective immediately, expanding the board to 12 directors. Persaud has nearly three decades of experience leading billion-dollar businesses and organizations. As president of the new business unit at Procter & Gamble, he is responsible for identifying and operating high-growth and value-creation businesses. Logistics Quantis Sustainability consulting firm Quantis appointed Allon Zeitoun as its new managing director and global leader. Based in France, Zeitoun will lead the team working with large, international corporations to increase economic performance while reducing environmental impacts. He has more than a decade of experience as a strategy consultant. Technology
ASICS Acquisitions
4 Acquisitions
ASICS acquired 4 companies. Their latest acquisition was njuko on November 22, 2022.
Date | Investment Stage | Companies | Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model. | Total Funding | Note | Sources |
---|---|---|---|---|---|---|
11/22/2022 | Acquired | 6 | ||||
8/18/2022 | Other | |||||
11/7/2019 | ||||||
2/12/2016 | Series B |
Date | 11/22/2022 | 8/18/2022 | 11/7/2019 | 2/12/2016 |
---|---|---|---|---|
Investment Stage | Other | Series B | ||
Companies | ||||
Valuation | ||||
Total Funding | ||||
Note | Acquired | |||
Sources | 6 |
ASICS Partners & Customers
10 Partners and customers
ASICS has 10 strategic partners and customers. ASICS recently partnered with LuxCreo on August 8, 2023.
Date | Type | Business Partner | Country | News Snippet | Sources |
---|---|---|---|---|---|
8/3/2023 | Partner | United States | ASICS and LuxCreo 'redefine comfort' with 3D printed performance sandal for athletes LuxCreo , in partnership with sports brand ASICS , had announced the launch of the second generation ACTIBREEZE HYBRID SANDAL . | 1 | |
6/30/2023 | Client | Japan | ASICS : The Fiscal Second Quarter Ended June 30, 2023 ASICS has been selected as one of the `` Noteworthy DX Companies 2023 '' in the `` Digital Transformation Stocks '' in a joint program by Japan 's Ministry of Economy , Trade and Industry and the Tokyo Stock Exchange . | 1 | |
5/25/2023 | Partner | Kiko Kostadinov Makes Moves At Asics, Prada x Adidas Football: Global Collabs Of The Week Another first this week , long time Asics collaborator and menswear designer of his eponymous label Kiko Kostadinov has announced an upcoming clothing line with the German sports brand , hinting to the future of `` quiet luxury . '' | 1 | ||
4/14/2023 | Partner | ||||
3/7/2023 | Partner |
Date | 8/3/2023 | 6/30/2023 | 5/25/2023 | 4/14/2023 | 3/7/2023 |
---|---|---|---|---|---|
Type | Partner | Client | Partner | Partner | Partner |
Business Partner | |||||
Country | United States | Japan | |||
News Snippet | ASICS and LuxCreo 'redefine comfort' with 3D printed performance sandal for athletes LuxCreo , in partnership with sports brand ASICS , had announced the launch of the second generation ACTIBREEZE HYBRID SANDAL . | ASICS : The Fiscal Second Quarter Ended June 30, 2023 ASICS has been selected as one of the `` Noteworthy DX Companies 2023 '' in the `` Digital Transformation Stocks '' in a joint program by Japan 's Ministry of Economy , Trade and Industry and the Tokyo Stock Exchange . | Kiko Kostadinov Makes Moves At Asics, Prada x Adidas Football: Global Collabs Of The Week Another first this week , long time Asics collaborator and menswear designer of his eponymous label Kiko Kostadinov has announced an upcoming clothing line with the German sports brand , hinting to the future of `` quiet luxury . '' | ||
Sources | 1 | 1 | 1 |
ASICS Team
6 Team Members
ASICS has 6 team members, including former Chief Executive Officer, Didier Lalance.
Name | Work History | Title | Status |
---|---|---|---|
Didier Lalance | Lacoste, Kering, and Alain Afflelou | Chief Executive Officer | Former |
Name | Didier Lalance | ||||
---|---|---|---|---|---|
Work History | Lacoste, Kering, and Alain Afflelou | ||||
Title | Chief Executive Officer | ||||
Status | Former |
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