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INTERNET | E-Commerce / Apparel & Accessories
asics.com

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About ASICS Corporation

ASICS Corporation is a designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. The corporate name ASICS was derived from "Anima Sana In Corpore Sano", meaning "A Sound Mind in a Sound Body" in an old Latin phrase. It is the fundamental platform on which the brand still stands.

ASICS Corporation Headquarters Location

1-1, Minatojima-Nakamachi 7-chome Chuo-ku

Kobe, 650-8555,

Japan

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Latest ASICS Corporation News

CEVA accelerates 5G infrastructure rollout with baseband platform IP for 5G RAN ASICs

Sep 27, 2022

27 September, 2022 at 9:15 AM Posted by: Janmesh Chintankar Rockville, United States – CEVA, Inc., the licensor of wireless connectivity and smart sensing technologies and co-creation solutions, introduced  PentaG-RAN , the 5G baseband platform IP for ASICs targeting cellular infrastructure in both base station and radio configurations, including distributed units (DU), and remote radio units (RRU), from small cell to massive multiple-input, multiple output (mMIMO). This heterogeneous baseband compute platform has been designed to significantly reduce the entry barriers for companies wishing to break into the new market opportunities available in Open RAN (O-RAN) equipment. The burgeoning market for 5G base station and radio ASICs is fueled by the digital transformation that continuously calls for higher cellular bandwidth at lower latency. More recently, network disaggregation driven by the Open RAN initiative and the drive for mMIMO has gained the attention of silicon vendors worldwide to the cellular infrastructure market opportunity. Global technology intelligence firm ABI Research forecasts that shipments of 5G outdoor mobile infrastructure equipment, including mMIMO radios, O-RAN radios, small cells and virtual basebands is expected to grow at a CAGR of 17% from 2022 to 2027, surpassing 23 million units annually by 2027. The inability of the current platforms to scale effectively to mMIMO dimensions or support new O-RAN use cases where power and cost are significant factors has disrupted the market and opens the door for new entrants. With this in mind, PentaG-RAN provides a groundbreaking platform for a complete L1 PHY (physical layer 1) solution with optimal hardware/software partitioning, incorporating powerful vector DSPs, PHY control DSPs, flexible 5G hardware accelerators and other specialised components required for modem processing chains. It delivers up to 10X savings in power and area compared to available FPGA and commercial-off-the-shelf (COTS) CPU based alternatives. To further reduce design risk and expediate ASIC design, CEVA’s co-creation services are available to PentaG-RAN customers for the development of their entire PHY subsystem, and up to designing the complete chip. Guy Keshet, vice president and general manager of the mobile broadband business unit at CEVA, states: “CEVA has been at the leading edge of DSP technology in cellular infrastructure for the last decade, collaborating with leading Tier-1 OEMs to deliver the most advanced DSP architectures deployed in 5G RAN today. Our PentaG-RAN platform was formed out of this extensive experience and brings the next level platform solution to help drive the next generation of 5G chipsets for mMIMO systems and new O-RAN use cases.” The PentaG-RAN platform addresses both base station and radio compute configurations: Base station, supporting Macro DU/vDU and Small Cell – offering a scalable compute platform for L1 inline DU/vDU acceleration. This configuration handles the complete acceleration of the main processing chains (data and control), for both symbol-to-bit domains (including FEC) and frequency processing (including FFT and equalisation). Advanced algorithms including channel estimation and MMSE calculation are mapped to the CEVA-XC DSP for optimal processing and power efficiency. It includes a powerful resource pool for accelerating COTS platforms and supports high-PHY and low-PHY 7.2x split partitioning based on Open RAN specifications. Radio, supporting Open RAN Low-PHY, massive MIMO and beamformer – offering a scalable compute platform for Massive MIMO beamforming processing on RRU side, including beamformer and beamforming weight calculation. This configuration offers unmatched compute and PPA efficiency, enabling customers with a competitive path for cost reduction and integration options with transceivers, compared to FPGA and other COTS solutions. It supports a range of use-cases from Small Cell and Macro, to Massive MIMO 32TR to 64TR and beyond, for both Sub-6 and mmWave and supports O-RAN 7.2x splits. To further expedite time-to-market for PentaG-RAN licensees, the platform is supported by CEVA’s new virtual platform simulator (VPS), a unified System-C modeling environment that allows pre-silicon software development, solution dimensioning, architecture proof-of-concept, and modeling of all platform components. The VPS also includes reference software implementation for main processing chains, as well as beamforming use cases. Comment on this article below or via Twitter:  @VanillaPlus  OR  @jcvplus

ASICS Corporation Acquisitions

3 Acquisitions

ASICS Corporation acquired 3 companies. Their latest acquisition was RUNNET on August 18, 2022.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

8/18/2022

Other

$99M

Corporate Majority

1

11/7/2019

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$99M

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10

2/12/2016

Series B

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$99M

$99M

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10

Date

8/18/2022

11/7/2019

2/12/2016

Investment Stage

Other

Series B

Companies

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Valuation

$99M

$99M

$99M

Total Funding

$99M

Note

Corporate Majority

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Sources

1

10

10

ASICS Corporation Partners & Customers

10 Partners and customers

ASICS Corporation has 10 strategic partners and customers. ASICS Corporation recently partnered with ContentSquare on September 9, 2022.

Date

Type

Business Partner

Country

News Snippet

Sources

9/21/2022

Vendor

France

ASICS Selects Contentsquare to Fuel Digital Expansion and Optimise Mobile Experience

AMSTERDAM -- -- Contentsquare , the global leader in digital experience analytics , today announced it has partnered with ASICS to support the sportswear giant 's ambitious digital growth strategy .

3

9/15/2022

Vendor

United States

3

7/29/2022

Distributor

Erajaya Active Lifestyle and ASICS Announces a Strategic Cooperation

Jakarta 29 July 2022 -- Erajaya and ASICS Indonesia today officially announced a partnership marked by the opening of the first outlet under the Erajaya banner .

1

5/24/2022

Sponsored

Australia

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10

4/19/2022

Partner

Australia

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10

Date

9/21/2022

9/15/2022

7/29/2022

5/24/2022

4/19/2022

Type

Vendor

Vendor

Distributor

Sponsored

Partner

Business Partner

Country

France

United States

Australia

Australia

News Snippet

ASICS Selects Contentsquare to Fuel Digital Expansion and Optimise Mobile Experience

AMSTERDAM -- -- Contentsquare , the global leader in digital experience analytics , today announced it has partnered with ASICS to support the sportswear giant 's ambitious digital growth strategy .

Erajaya Active Lifestyle and ASICS Announces a Strategic Cooperation

Jakarta 29 July 2022 -- Erajaya and ASICS Indonesia today officially announced a partnership marked by the opening of the first outlet under the Erajaya banner .

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Sources

3

3

1

10

10

ASICS Corporation Team

5 Team Members

ASICS Corporation has 5 team members, including former Chief Executive Officer, Didier Lalance.

Name

Work History

Title

Status

Didier Lalance

Lacoste, Kering, and Alain Afflelou

Chief Executive Officer

Former

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Name

Didier Lalance

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Work History

Lacoste, Kering, and Alain Afflelou

Title

Chief Executive Officer

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Status

Former

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