Dec 20, 2022

PPMA Highlights Top Mainframe Resources of 2022 Exclusive consumer research, step-by-step how-to guides and high-quality video footage were among the top resources from PPMA this past year. December 20, 2022 FAIRFAX, Va. – The Professional Pest Management Alliance (PPMA) shared its top marketing, social media and public relations materials it added to Mainframe in 2022. PPMA’s Mainframe provides digital marketing materials to companies who support consumer education programs and initiatives. All digital marketing materials are reviewed by experts in the industry to ensure accuracy. “Whether you’re a big company looking to bolster your existing marketing programs or a small company using Mainframe to help jumpstart your efforts, there is something for everyone to use,” said executive director Cindy Mannes. “The consumer research, customizable materials, how-to guides, photography, b-roll, and more are available to companies at a fraction of the price offered at big name agencies.” Here are the Top 5 best resources from PPMA’s Mainframe: 2022 NPMA Research Statistics : Valuable research to help marketing and media relations efforts with various commercial and consumer audiences. How-to Guide: Facebook Advertising : Step-by-step instructions on how to launch a Facebook advertising campaign. TikTok Toolkit : Best TikTok practices and platform lingo to get started. Commercial Social Graphics : Reach new commercial customers with social graphics and stats from NPMA. Footage from Do Not Disturb : PPMA recently wrapped up its newest video project, Do Not Disturb. Here’s new b-roll for bald-faced hornets and fire ants! For more information on how you can support the consumer and marketing education programs, visit NPMAPestWorld.org/PPMA. INDIANAPOLIS, Indiana - The Indiana Pest Management Association held a pest control business workshop on Dec. 15 with Seth Garber, Pest Daily president, and Pete Schopen, owner of Pest Solution, speaking on the complexities in growing a pest control business. Business owners from Florida, Illinois, Kentucky, Ohio and Indiana attended the conference. Discussions were held on sales, upselling, cross-selling, standard operating procedures, S.W.O.T. analysis and improving Net Promoter Scores. Doug Foster, owner of Burt’s Pest Control, directed the conference. Adam Mueller, president of Summit City Pest Control, said, “Doug Foster put together a great workshop and lots of good info was given [at the workshop].” Schopen will be speaking at the New Mexico Pest Management Conference on Jan. 3, and the Wisconsin Pest Control Association’s Midwest PestCon, Feb. 7 and 8. CLEVELAND - PCT and sponsor BASF are proud to announce the 2022 Technicians of the Tear: Brian Sheppard (residential category); Ernie Esteve, Billiot Pest Control (termite category); and Hector Avila, Arrow Exterminators (commercial category). The annual awards recognize a a trio of service professionals who excel in the commercial, residential and termite categories. "This is the 27th consecutive year that PCT has shone the spotlight on three worthy service professionals who represent what the pest control industry is all about," said PCT Lead News Editor Brad Harbison. "Day in and day out Brian, Ernie and Hector work diligently to protect food, health and property.” Joseph Schuh, manager of technical service for BASF’s Professional & Specialty Business, said, "At BASF, we value the partnerships we’ve formed with PMPs, and we have a great appreciation for how service professionals like Hector, Brian and Ernie work every single day to build and nurture your customer relationships. It’s our great pleasure to salute them as the sponsor of the Technician of the Year Awards program." PCT’s Residential Technician of the Year is Brian Sheppard of All-American Pest Control, Nashville, Tenn. Sheppard is admired for his standout communication skills that have helped him develop and nurture relationships. He's also committed to continuing education and is studying to become an A.C.E. (Associate Certified Entomologist, an accreditation from the Entomological Society of America). A respected mentor, Sheppard is lauded for being a champion of the All-American Pest Control culture. Hector Avila, Arrow Exterminators, Grand Prairie, Texas, is PCT’s Commercial Technician of the Year. During his 10 years at Arrow Exterminators, Avila has become a highly regarded technician who is praised for his commitment to using IPM practices to treat with minimal pesticide use and fastidious recordkeeping. He’s progressed professionally during his time at Arrow and now treats many of the company’s high-profile accounts including AT&T stadium. Ernie Esteve, PCT’s Termite Technician of the Year, recently celebrated his 40th year in the pest control, all with Billiot Pest Control, New Orleans, La. Esteve has been on the frontlines against Formosan termites in his area since the 1980s, heading up experimental trials for various products in the late 1990s and early 2000s. He’s used the construction knowledge he gained in the fire department to better identify termite foraging trails in homes and to craft the perfect treatment tailored to the type of structure or foundation. Today, Esteve is known for training countless pest professionals, both at Billiot and at association meetings throughout Louisiana. Read more about each winner in the soon-to-be published December issue of PCT magazine. The 2023 program will launch in April. For more information about the program email bharbison@gie.net . About the program: Every year, PCT recognizes outstanding service professional in the residential, commercial and termite categories with our annual Technicians of the Year Awards. Each year, PCT receives dozens of nominations from pest control companies throughout the United States of various size and make-up. Managers/owners were asked to evaluate service technicians in several areas including: technical skills; communication skills; service to company/community; and their mentoring role within the company. All the nominations are reviewed by a panel of pest control industry experts who determine the winners. The awards are sponsored by BASF.