Nielsen Audio arbitron.com

Nielsen Audio, formerly Arbitron, is an international media and marketing research firm. Nielsen measures audio campaign performance to evaluate the impact on business outcomes. From retail to recreation, custom proprietary studies designed to measure your key performance indicators illustrate how each radio campaign changes opinions and influences the actual behavior of people who heard the campaign. Combined with its television and digital measurement capabilities, Nielsen will show how audio ...Show all

Nielsen Audio, formerly Arbitron, is an international media and marketing research firm. Nielsen measures audio campaign performance to evaluate the impact on business outcomes. From retail to recreation, custom proprietary studies designed to measur...Show all

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Nielsen Audio - Investments & Acquisitions

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Date Company Round Amount Co-investors
2011-07-28ZokemAcquired
2010-05-14TRASeries C$18.2MIntel Capital, and WPP
2009-05-18TRASeries B$13.5MKodiak Venture Partners, and WPP
See all 3 investments